Face-to-face marketing is one of the most important ways you can grow your blog or business without costing too much money. In fact, word of mouth is the most powerful way you can grow your blog. One of the goals of your blog should be to offer the best place to find a unique angle on contemporary news. With that in mind, you can establish a target audience and develop loyal readers who grow your base by spreading your blog by word of mouth.
The question becomes how do you find your audience? Where can you go to find like-minded people who would benefit from reading your blog or looking at what your business offers?
Here is where face-to-face marketing comes in.
Attend a Trade Show
One of the first steps you can do to find where your readers are is to attend a trade show in your field of expertise. In a trade show, you would buy booth space and reach out to potential readers as they walk by. If you are a small blog that does not possess enough financial capital to buy a table at a trade show, that should not deter you! You should attend anyway to keep up on what your competitors may be doing and hand out some business cards as a way of informally marketing your blog to prospective readers.
Have you ever seen the TV show Shark Tank? If so, then you know about pitch competitions. A pitch competition is when you present your idea amidst a crowd of competitors who may have completely different ideas in the hopes of gaining investors. These competitions sound intimidating, but if you find how your blog or business meets a need and organize a well-rehearsed presentation you can expand your reach. Even if you are not successful at these competitions when it comes to securing funding, you may be successful in getting the word out there about your blog to potentially attract new readers you would not have otherwise gained.
Sponsoring a Community Event
For small blogs, this kind of face-to-face marketing opportunity would not be feasible. However, businesses may consider sponsoring a community event such as a fundraiser for a charity or a golf tournament. If you have a large staff that can mingle among the attendees, sponsoring a community event may be a great way to get your name out there.
An introductory video on your blog page
Upon first reading this, you may be confused. How can a video be an example of face-to-face marketing? When people first click on your blog, this can be a valuable opportunity to answer any questions they may have. In order to know what sort of questions people like to have answered, you can run a promotion on your blog that allows fans to email or tweet questions to you that you can answer in a video. Running this FAQ gives your readers a sense of authorship over one of the posts you write on your blog!
There are many ways of leveraging face-to-face marketing opportunities so the common denominator is be bold and do not be afraid to find ingenious ways of getting your name to as many potential readers as possible.