For those who specialize in digital or social media, there are many graphic design platforms out there. Some of these require a subscription, but others, like Canva, are free to use for professionals and non-designers alike. Canva is a tool that we use quite often here at Blog Trackr. From Instagram to Facebook, even to our blog posts. As you’ll see, Canva is an excellent tool to use when it comes to creating stunning visuals so let’s dive in.
Canva, founded in 2012 by Melanie Perkins, provides access to over a million photographs, graphics and fonts. These tools can be used both in print and digital formats. While Canva requires an account to sign up whether over Google or Facebook, setting up an account with the software platform is well worth the investment.
Using Canva to Create Graphics for Social Media
After creating an account and logging into Canva, you are presented with several options of what kind of media you would like to produce.These could range from something as simple to Instagram or Facebook posts to something more elaborate such as a CD or book cover or invitation.
Upon clicking on one of the options you are presented with pre-designed templates that you can then use or alter as is necessary. Each template gives you the option to add text or pictures, change the font colors and layout and add multiple pages to a document.
While most templates are free to use, there are a marked few that ask for a payment. These designs are usually more complex. More detailed images have this same requirement. When you click on a social media design, simply scroll until you see a design you would like to adapt. You can upload images to Canva or select preexisting images – if you’re going to be using your own be sure to check out our guide on finding quality images for your blog and marketing materials. Believe me, the effort to find a quality image is well worth it.
Once you finish your design, you can save it on Canva’s dashboard and then download it as a JPG, PNG or PDF file. Creating eye-catching social media posts is now as simple as that. While there are many advantages to using Canva, there are a few drawbacks as well.
Drawbacks to Using Canva
While Canva is a perfect platform for beginning designers, there are some drawbacks to the platform as well. For instance, the predesigned templates are located on the left side of the page and scrolling through the many designs is often a difficult chore.
If you think a design is potentially helpful to your post, I would click on the image because after you scroll down multiple times, it is often difficult to return to past templates without refreshing the page.
In addition, depending on the pre-designed template images are often hard to incorporate into the design. If you would like to replace the background picture, Canva works well. However, if you do not wish to replace the background picture and instead would like to add an image, I would create an image box to hold the image which can then be moved around the design to your preferred location.
While there are certainly drawbacks to the tool, Canva presents a simple and easy to use solution for beginner/intermediate designers as well as busy business owners. If you find your marketing efforts are a bit lacking on the visual side, Canva is worth the investment of your time and possibly for the premium version.
As you can see, we’re big fans of Canva. It’s never been easier to start and market a business effectively, you just need to know which tools to use and how to find them. While there are some drawbacks, Canva is a useful tool for your social media or website posts because it can offer more creative ways to present information.
Now that you know the benefits of using it, log on to canva.com and share with us some of your newly-found design skills. We use canva quite frequently for our Instagram posts so be sure to check the out here for inspiration.