Here at Blog Trackr, we are devoted to blogs because we simply enjoy writing blog articles on issues we are passionate about. For example, I used to write for the blog Monstah Mash, a blog devoted completely to the Red Sox. While blogging, our goal was not to be just another Red Sox blog out there because there are plenty. We wanted to provide our own unique spin on current Red Sox news.
While I learned many lessons along the way, here are the top three lessons I learned at Monstah Mash.
Your Voice Matters
One of the common pitfalls that any blog faces is whether its writing will become too stale over time. While we used articles found at ESPN and NESN for our ideas, we always attempted to provide our own voice into a Red Sox’s player or team issue rather than simply regurgitate the facts presented by Red Sox writers who cover the team.
When blogging it is important to remember that your voice does indeed matter. If you simply repeat the facts as presented to you, without thinking critically about them, readers will quickly turn to explore other options.
To truly make your blog stand out, make sure you contribute your own voice to whatever topic your blog covers.
While at Monstah-Mash, every day was a different experience for me as a writer. That was because we did more than simply write game recaps. At Monstah Mash we wrote about minor leaguers in our From the Farm segment, covered the tourist attractions of different cities that the Red Sox traveled to in our Cities and Series column and noted hot button Boston issues in our Boston Beat section.
We also created an offshoot of the Humans of New York photoblog and used it to create a Humans of Red Sox Nation segment that we ran periodically.
Much like your own voice matters, different content matters as well. Don’t forget to make your content unique and make the reader interested every time he or she sees a new article appear on your site.
Leverage Social Media
As time-consuming as it may sound at first, one of the best lessons that I learned at Monstah Mash was to leverage social media pages in a way that was different from our traditional blog site. Sure, most of the posts we made to Facebook and Twitter were related to our recent articles, but we also experimented with different techniques on sites like Pinterest and Instagram that provided different content than our website provided. It gave our readers a new face of our blog and it can work for yours as well.
There are many more lessons I could write about what I learned at Monstah Mash but I wanted to devote this post to highlighting a few of them. What lessons have you learned from blogging? Share them with us on social media!