At Blog Trackr, we devote our posts on suggesting helpful tricks and advice designed to propel your blog to the top of its respective field. However, without specific examples of blogging done well, these ideas may simply remain in the realm of vague concepts. In this article, this author would like to highlight a blog that does its job well providing engaging content to its readers. The REI Co-Op Journal does just that. The focus of this article will be to point out what techniques REI uses in their blog that make it stand out among its competitors.
The first thing you may notice when you go to this blog is its design. The blog is organized well with different categories related to outdoor enthusiasts. They have a helpful “search” option right at the top of the page that allows you to look for a blog topic that peaks your interest.
If you scroll all the way to the bottom of the page, you will see a section with the subtitle “short films exploring extraordinary outdoor stories.”
This design allows a first-time visitor to immediately see what makes the REI Co-Op Journal unique and explore the different ways of conveying information about life outdoors.
As mentioned previously, REI clearly has a handle on producing varied content from interview-based feature stories to opinion posts to videos. This content allows viewers to absorb information in a variety of ways. The Co-Op Journal is attuned to the needs of different types of styles and engages both audio and visual learners.
The Posts Themselves
When you click on a post and begin scrolling through its contents, you will see that none of the paragraphs are too long, the diction is appropriate and, most importantly, the visuals on the page are breath-taking. They also even incorporate short videos into their posts.
The images in the post are so vivid and eye-catching and most of them are shot by people who work for REI. These images demonstrate a valuable lesson when you write your blog: make the extra effort to take and edit your own images to really make your blog stand out among its competitors!
Call to Action
One of the most unique aspects of the REI Co-Op Journal is how it involves its readers in their posts. There is a section on their blog called “Stewardship” that highlights steps its audience can take to take care of the environment from learning how to restore prairies to restoring trails in our national forest to the efforts REI has made in protecting vital natural resources. These posts point to one reason why REI has “co-op” in its blog title. Part of their story is directly engaging their audience who loves the outdoors and would like to see the environment be protected and sustained.
This ingenuity is something you consider incorporating into your blog. How can I respond to critiques and suggestions from my audience to tailor content that explores topics I may not have considered before? How can they take action based on the stories I write?
REI, which primarily focuses on selling American retail and outdoor recreational products, clearly shows that it is possible to maintain a business while producing quality blog posts. Make sure to check out REI Co-Op Journal today and see what techniques they use to help make your blog a success.