At first glance, Snapchat does not appear to be too useful for business to business marketing. After all it’s early hallmark was that the pictures disappeared after a few seconds. Not exactly business friendly if you ask me. In fact, some may righlty question why you would invest time in taking pictures that vanish after a few seconds.
However, with 100 million daily active users and with those users sending approximately 400 million snaps per day, Snapchat should be a part of your marketing plan. We’ll even go so far that if you’re not doing it now, you very well should be.
First, let’s examine why you should consider using Snapchat in more depth.
Snapchat possesses a few distinct advantages over other social media platforms like Facebook and LinkedIn.
First, Snapchat has more users than Twitter and 76% of its users are also online shoppers. These are a wide array of potential buyers who are already retail focused. They’re a younger kind of buyer, one accustomed to communicating and shopping on line. It only makes sense their favorite brands would follow them. On average, users spend 30 minutes a day on the app. These statistical advantages speak to the amount of growth or engagement you could see for your blog or business by using the app.
Second, Snapchat feels authentic because it can provide real-time insights into the “behind the scenes” of how your blog or business works. These aren’t perfectly crafted and filtered Instagram photos. These aren’t closely vetted Facebook posts. They’re raw, real glimpses to see what’s happening behind the scenes. It provides a uniquely intimate format for you to connect with your customers and prospects like never before.
Finally, Snapchat reaches a new audience compared to other social media platforms. For example, CNN connected with millennials on Snapchat to enhance their reach to a new segment of the population. Social media has changed, it’s about building relationships rather than just simply writing and scheduling content.
With these advantages in mind, here are some ways that you can use Snapchat marketing to your advantage.
First, Snapchat contains a feature known as a Snapchat story so if your blog or business is hosting a special event, you can offer users an inside look at the event. Snapchat stories can also capture the day-to-day operations of your business. Snap a few moments from your next conference to give an inside look, or maybe have a rotation of employees who take over the company account to snap their day-to-day. Viewers can see who’s who, from the support desk, to finance, and maybe even the board!
Beyond this use, think about how you can use Snapchat differently than other social media platforms. For example, fashion brands like Michael Kors have revealed collections to followers before they hit the runway.
Snapchat also allows you to interact with other users similar to other social media platforms through messaging in real time. Drop some news that your customers will be excited about – just like written content, video content has to add value adn be engaging.
Finally, Snapchat incorporates lenses and geofilters that blogs or businesses can use. However, Snapchat lenses are often more time-consuming to create and cost money that only large businesses could afford. Snapchat geofilters, on the other hand, require less time as you can create your own geofilter or work from a template.
While geofilters must adhere to Snapchat’s advertising guidelines and must be submitted 15 days prior to when you plan on using it, you can create unique memories for your audience while furthering your brand
Snapchat caters to a millennial demographic that you may not have had access to before. Make sure to use some of these tips and discover your own unique way of embracing Snapchat today. There were, and still are, quite a few businesses not ready to make the jump to networks like Facebook and Twitter. They realized they were wrong and it was already a bit late. Don’t make that same mistake for yourself.