We talk a lot about branding and marketing strategy. But what the hell does it all really mean? Branding is such a subjective and complex term, and to be honest I really hate that because it doesn’t have to be that way. So I got to thinking: what if I just wrote up a branding playbook, a blueprint that anyone could use?
Well, we write up a playbook every quarter for our marketing team to document the plays we want to make, the points we want to drive home, as well as how we’re doing. So I stripped out my content, left the bare bones skeleton and here it is.
Your own branding playbook
Check out our shared Google Doc here, it’s the exact same guide we use on our team when it comes to our quarterly strategy sessions. Feel free to download the pdf directly here as well:
I hope this serves you well going forward. Marketing and branding can be hard, but with proper planning and a push in the right direction, things don’t have to be so frightening. For more helpful tips and suggestions check out our blog on marketing/blogging best practices to keep you plugging along!