Machine learning has become a bit of a buzzword lately in marketing, but what does it really mean? We’re not talking about the next T-1000 here. What we’re cooking up at Blog Trackr is a way to automate your content strategy. We’re talking something that can do the hard part for you.
Introducing a machine learning powered newsfeed.
Until now we’ve analyzed websites using something called Natural Language Processing, or NLP for short. NLP is an exciting field however our solution left a bit to be desired. We’d crawl your website and analyze the content but not make any decisions about it. We weren’t discriminating between related content and unrelated content.
Now, after crawling your website we’ll make a decision as to whether your site is about finance, healthcare, or fashion… etc and we’ll only suggest content that is similar to your existing content. This means that when opening up your Blog Trackr newsfeed we’ve done the work for you.
In navigating to your newsfeed you’ll find pre-selected keywords we’ve chosen with the ability to add custom keywords of your own to perfect your content stream:
Additionally, you can now run news searches by keyword so you know just where each article fits in with your content strategy:
Whether you’re sharing an article with your team to blog about or posting it to social media, rest assured it’s furthering your business and evolving your brand.
Who gets it
All Blog Trackr users get this feature.
Give it a spin for yourself – log into your Blog Trackr account and re-crawl your site under Settings. Then head on into the Newsfeed and give it a go! Don’t have an account with Blog Trackr? Create your free account today: