I’ve marketed across various social platforms and reddit may be one of the most rewarding when done well, and depressing when done poorly. So how should you go about marketing your business on reddit?
Reddit is a sort of news aggregator; users from all over the world join and share links to various subreddits. There are literally subreddits for anything: personally I’m subscribed to one for digital marketing and another for web development, as well as ‘fun’ ones for movies, tv shows, and books.
Reddit seems like a great place to dive in right? Yes and no. Yes in that you can join a community in your space, one your organization cares about. But no in that the way many would-be marketers approach reddit is to dump links. If you do that, you will find out very quickly that is a bad idea (as well as have a host of creative, and not-so-creative, insults thrown your way).
Join a community
Like any social network, Reddit is a community. They’re a bit of a unique community, but a community nevertheless. Unlike the common social networks, however, Reddit is a bit more finely tuned. With Twitter, you often will find you have a core group of followers you interact with more regularly while marketing to a broader audience. On Reddit though, you have the option of subscribing to subreddits — micro-communities inside the larger user base.
It is in these subreddits that you can interact with other users, gain a reputation for yourself, and add value. For instance, with Blog Trackr we regularly contribute to the content marketing and digital marketing subreddits while following others such as web development, machine learning, and python.
To start, follow subreddits in your industry. Then follow subreddits you and your audience care about. As an example, we also follow the Red Sox subreddit (Go Boston!), as well as Jurassic Park. Your brand is more than just your business after all if you want to show the world you are human then giving them a bit of insight into your interests is a great start.
So you’ve joined a few communities, now it’s time to make an impact. To draw traffic you should share links back to your site, right?
wrong. Let’s talk about adding value.
Add value outside your content
The Reddit community is highly dedicated and very protective. Sharing links back to your site and nothing else is a great way to get labeled as spam, banned, and hated.
Do yourself a favor and do not do that.
Here’s what you should do.
Do comment. Comment frequently on posts. Share your two cents where applicable; offer advice, start a discussion, ask good questions. We try to do this as often as we can, commenting here and there to share our opinions when it comes to content marketing.
Do share quality content. Just not your content unless you’re absolutely sure it’s thought-provoking, original, and encourages discussion. Try to scout out content from industry leaders that has not been shared before to drop into your favorite subreddits. Start some discussion with the fellow members and start making relationships. They may not always lead to prospects, but they will give you fans and a following.
Do give more than you take. I think the problem most run into when it comes to social media is they take too darn much. Businesses go to Twitter and Facebook and spam links, ask bad questions and post the same thing over and over throughout the day just to get impressions. When it comes to reddit, try to give more. Other users will notice and come to trust your account and ultimately your brand. It may take a while but trust us it’s worth it.
Final thoughts: marketing your business on reddit
Reddit may not be for you. If you are in a space though that inspires discussion and allows you to reach a broad audience, I highly recommend giving it a try. When it comes to marketing your business on reddit try to follow the general rules of social media with a healthy dose of common sense. Give more than you take, don’t spam, and be a thoughftul and helpful contributer.
It will take work, but trust us it will be effort well spent. Reddit can be a tough community to break into, however its users are loyal to those they know add value and care about the communities they post in.