Your playbook is where the rubber meets the road. No content strategy is complete without the strategy part, which is why we aim to give you the first and last place you’ll need to go in order to align your team.
To start, head to ‘Playbook’ in the main menu:
Which will take you to the playbook page:
The playbook feature combines longform text fields to draft your organization’s mission and vision as well as your goals for the short term or long term. Additionally, we feature the ability to create buyer personas, when it comes to content marketing knowing your audience is crucial so creating personas helps ensure everyone on your team is on the same page.
Craft your team’s mission and vision in the first field; this should be what your organization stands for and believes in. Every single piece of content you create must tie back to this:
Then comes your goals, what do you want to accomplish this month or quarter, how will you hold your team accountable?
Having a complete playbook means you won’t be caught off guard and your team will be on the same page. When it comes to content marketing, that’s the first big step towards success.