After you write an engaging blog post and publish it on social media, your website should experience a spike in traffic. However, there is always more you should consider when writing blog posts. In fact, your posts should be a natural extension of your overall sales and marketing strategy. That is where lead generation tactics come into play. Ideally, your blog should lead people to invest more time into your blog or business.
Creating stellar blog posts should enable you to pull your audience in, call them to action and turn them into customers. After all, growing your fan base and creating a relationship of trust should be among your marketing goals.
To do that, there are several tactics you should consider while writing blog posts. Here you will find several tips on tactics you could employ to increase lead generation through your blog.
Include Call to Actions in Your Blog Posts
One of the fundamental ways of using your blog to improve lead generation is to add a call to action in your post. This tactic directly involves your reader and encourages them to share your post on social media, check out a white paper for more information on a topic or sign up for a service your company offers.
An effective call to action is important for landing pages and ads and should be an important strategy you add to each blog post.
Provide Your Readers with Exclusive Content
While writing blog posts for everyone can be effective, you should also consider the importance of enticing your audience to come back for more.
One way you could do this is to offer exclusive content to readers who want to learn more about a topic. This tactic sounds like extra work but could pay off in the long run with people who are particularly passionate about your blog or business.
Facebook marketer Jon Loomer has a basic and exclusive section of his blog called “Power Hitters Club” which provides an example of what you could try with your exclusive content.
While Loomer charges readers for exclusive content, you may prefer to provide content for free depending on your marketing goals. HubSpot provides free, downloaded marketing content in the form of eBooks, whitepapers or templates. In exchange, people provide their name, email and additional information about their business.
Compile Similar Blog Resources into Landing Pages
Often the best way of incorporating lead generation tactics into your blog is to harness the power of simplicity. Creating a user-friendly blog is an important step toward increasing your appeal and professionalism to prospective readers.
One way you can do this is through compiling similar blog resources into landing pages. For example, if you are writing about a similar topic spread out through multiple blog posts, you could organize your blog by topic and have visitors click on that topic to learn more about it.
For example, Pat Flynn who runs the website “Smart Passive Income” divides his blog into topics related to affiliate marketing, better blogging, email marketing, podcasting or the power-up podcasting course.
Assembling your diverse content into clickable links can simplify your blog’s approach and give your audience the flexibility to learn more about your business at their pace.
Improve Your Blog’s Accessibility for Readers
Finally, to incorporate lead generation tactics in blog posts, you should consider improving the readability of your blog posts.
You can accomplish this feat through writing in a larger font, adding in section headings, bolding keywords and ideas and using the words “I” and “you” to make the post more engaging for your readers.
Optimizing your blog in this way can make your content easily digestible and keep your audience interested in coming back to learn more.
This list of lead generation tactics is far from exhaustive. In fact, there are blogs devoted to this very topic out there. On the Aero Leads website, they provide a list of ten blogs that focus on lead generation. Check out those blogs today and share your best lead generation tactics with us today!