After writing a thorough blog post, there is one last step before you should publish it. You need to consider what you want the audience to do now that they have read it. In other words, you must think about your call to action (CTA).
Do you want your reader to promote your story on social media? Do you want them to sample a product your business promotes? Whatever it is, it is important to get your audience involved. The more user engagement you have, the better the return on investment will be.
Before jumping into the best practices for creating a quality CTA, let’s look at one example.
When you open Netflix for the first time, you see an example of a CTA “in action.” You read that you can “watch anywhere” or “cancel anytime.” It is a simple message that works well because you know that subscribing to Netflix will not entail a huge commitment. You can literally stream it from anywhere and if you are unsatisfied with the service, you can cancel it without much hassle.
Subtle call to actions like this one take time, but there are some important techniques to keep in mind when thinking about your call to action.
A CTA Selection Process
Before jumping into the content you should add in your call to action, think about the end of your blog post. After all your blog posts should be telling a larger story. Ours, for instance, is trying to reach businesses and organizations how to market more effectively. As a result, our CTAs may be geared towards finding subscribers and leads so we can continue to help marketers worldwide.
Take a look at your content. How does this blog post look to people who are viewing your site? Is it geared to be universal and apply to first-time visitors as well as regulars? Is it designed to be shared on social media? Are you hoping that this article leads viewers to do something more than promote it on their social channels? To go a step further, is this post part of a lead generation funnel, the first step in a visitor becoming a customer. The CTA you choose will carry a great deal of weight as to the next action that is taken from your site.
Perhaps your blog post is even more specific than that. Your visitors could be representing a specific company (like a nonprofit) so you could tailor a call to action for them. Think strategically and know that a CTA can change depending on the content of your blog post.
Content of a Quality CTA
There are so many call to actions you can encourage your readers to do once they finish reading your article. A CTA can be a button link, a form to fill out, or even a direction to go in from your blog post (such as call this number or send an email to learn more).
You can ask them to leave a comment after asking a relevant question, invite them to spark a friendly debate or you can even place a subscribe button there to invite them to stay updated on future posts. Essentially your call to action is just that: a way for the reader to do something after having read your content. A way for them to interact with your site beyond landing on your pages.
However, like Netflix, if it does not become too overwhelming for the viewer, your CTA’s could be on display in different parts of your website. Social media icons or signing up for a mailing list could be on the home page as well as your blog. The design is up to you! We are big fans of call to actions throughout our site. Check out our homepage for instance:
While we love to toot our own horn, outside resources are good too. Check out this post from HubSpot on eye-catching CTAs you can emulate.
Armed with the know-how as to what makes a great CTA there is nothing stopping you. Take your blog posts from simple pieces of content to targeted lead-generation machines. It’s as simple as choosing a well-styled and well-placed button or next step, and trust us it makes a world of difference.
Our CTA? Check us out on our social networks and share this post with your own followers; don’t forget to add in what CTA’s you have found to be most effective today!