The summer is
Instagram is an interesting topic to cover when it comes to marketing as a business. Especially B2B like us. I mean, what do we take pictures of and what hashtags are the best for a SaaS platform like us?
We had an Instagram account and while we saw some decent growth, nothing really popped for us.
We kinda… stalled for a bit in the spring as we weren’t quite sure what to post. A picture of coffee from a local
We learned a few lessons and strategies along the way which helped us double our Instagram following in just a few months. We hope these help you as well.
We mention this time and time again, consistency is key. If you are inconsistent in your efforts your following won’t know what to expect and will drop off. Post every day for a week and then never post for three months? It’s a great way to lose a good chunk of your followers.
We raise our hands on this one, we were inconsistent. We would go weeks without posting and then share in spurts. It wasn’t ideal. When we went into this summer we knew we had to make a change, and change we did. We decided to commit to posting twice a week, it gave us a higher level of frequency we needed while giving our team the flexibility to create high-quality graphics and images to share. We posted on Tuesdays and Thursdays and rarely deviated from it as we did our best to keep to a consistent cadence.
It was tough at first, we’re not going to lie. But in the end it was worth it as twice a week we’d see an influx of engagement, page visitors, and as a result – followers. With more stuff to see and share there were more eyes passing by our page, and more folks sticking around for more. Sharing consistently and sharing more often may be one of the biggest proponents of our growth this summer.
Find a theme and stick with it
Your Instagram should not be a random assortment of images. Think about the most popular Instagram accounts in your networks; what is something you notice about them?
In addition to a hefty following you may notice that they are all quite visually stunning. High quality images and graphics with a consistent theme/color scheme to boot. It’s no wonder that they do so well, they’re fun to look at! This is where knowing your brand is essential, and it may take some time to get there so be prepared.
With Blog Trackr we decided to incorporate our color scheme into our images while also emphasizing our Boston-Worcester roots:
It made our page much more appealing over all as we collected images people were happy to look at and wanted to continue seeing. Creating a consistent theme, while posting consistently, drove engageme
Follow the leader
As a small business we all have them: competitors. We envy them, maybe even hate them – but you can’t argue the fact that the best are the best for a reason. Rather than put down your competitors, learn from them; better yet, see where you can improve upon them.
In June we sat down as a team to take a look at our strategy and what our competitors were doing in comparison. We took a deep dive and analytical approach here – we looked for trends in posting cadence, color scheme, and hashtags used to see what worked well and what we could
We settled on our twice-a-week schedule as well as hashtags like #contentmarketing #digitalmarketing #smallbusiness #smallbusinessadvice #branding #brandingtips … along with a few more. These were hashtags well-performing posts from our competitors used and translated over well to our content and style. We followed all our competitors as well just so we could stay in the know as to what they were doing and planning.
Even we have a few lessons to learn when it comes to our social media strategy. That’s what it’s all about though: if you’re not learning something new then you’re going to fall behind.
Doubling our Instagram following was no easy feat, but by putting the above tips to practice we were able to see real results without any hit to our budget. Social media doesn’t have to be a bank-breaker, it’s all about leveraging the work you are doing to ensure it makes an impactful difference.
Want to learn more about building your social media strategy on the cheap? Click the button here to take the first step and download our free ebook.