After devoting time and effort writing a perfect blog post, your task is not over yet. You must make sure people read it. That challenge boils down to making your blog more shareable. There are many important techniques you can try to ensure people read and then share your content with others.
Here are five tips we suggest making to ensure your blog is both eye-catching and valuable for your audience.
Short Yet Catchy Headlines
Crafting a title that is short and direct is challenging but it immediately makes your blog post more interesting. If your title is too long, it could get cut off when sharing it to social media. You want to ensure the whole title appears. Additionally, shorter headlines appear in your web link and typically rank higher on SEO.
Even though you would like your headline to be short, you still want it to catch the reader’s attention.
This feat can be achieved through making your title bold, controversial, entertaining or valuable. Writing headlines in this way can play a huge factor in determining whether a potential reader even clicks on your story or not.
When writing these headlines, use active verbs, colorful adjectives or even using the phrase “how to” as people often search Google with those initial words.
Social Sharing Buttons
One of the obvious ways to make your blog more shareable is to add social sharing buttons to your posts.
While this task seems easy, there are many tips to consider when adding buttons for Facebook, Twitter or LinkedIn.
Experiment with the placement of your social media buttons as well as their shape and color.
Another technique you can try to make your blog more shareable is adding a “click to tweet” option which allows readers to tweet a memorable quote or phrase from your article. This option typically appears in a larger font than most of the text. Make sure to add hashtags to ensure that your tweet spreads even further.
Create an Incentive for Sharing Your Content
For some blogs or businesses, creating a reason for people to share your content often makes your blog more shareable.
This incentive can take many forms from running a give-away contest with T-shirts or other swag items or providing exclusive access to downable content such as a white paper. You could even offer a discount on a ticket to an event you have coming up.
For example, this blog post from CoSchedule selected a tweet from Passion Planner which gave away a wall tapestry and planner by following them and re-tweeting their post.
Selecting a give-away item, deciding on a time frame, selecting a winner and letting fans know over social media would be the best way to run a give-away contest.
While giveaways are great, remember physical items such as T-shirts or other swag may be costlier than an item like a white paper. However, writing an additional post may take time. Therefore, balancing time vs. cost may be a factor in your own evaluations.
Pay Attention to Trending Topics
If you are struggling with creating content, noticing breaking news or trending topics online could be the way to start making your blog shareable.
Google Trends offers a glimpse into trending topics around the world. Holidays, recent political, economic, entertainment or social news could be the inspiration for your next blog post and provide your own unique viewpoint on an issue.
Make Your Content Useful
One of the most important factors to consider when making your blog shareable is how to make it useful to your audience. What problem am I helping them solve? How does my blog post answer a question they may have? What can I offer my audience? These questions and variations of them should run through your mind when writing any blog post.
Sometimes making your content useful also means keeping it simple and limiting what you say to between 500-750 words. Keeping your posts short and meaningful can provide numerous benefits to increasing your blog’s audience.
There are many more tips out there on how to make your blog more shareable but these tips mentioned above serve as a great starting point. Try out some of these tips yourself today and share your own tips that resonate with your audience.