With the calendar shifting to 2018, the time is now to start blogging. Whether you are just starting out or devoting yourself to blogging more frequently, it is imperative to craft a blogging schedule. You may be asking yourself, ‘well, how often should I blog?’ While there is not a definitive answer, as it depends on your business, we have some tips to get you started.
Your goal should be to publish content regularly while not over-committing yourself and abandoning the endeavor altogether.
So what should be your blogging frequency? Let’s investigate that topic in more depth here.
Establish Content Marketing Goals
Before determining your blogging frequency, think about your overarching goals. First, consider the purpose of your writing. How does this article fit into your content marketing goals?
For example, if you are a sports blogger covering the upcoming Winter Olympics, an ideal blog post could preview the United States’ chances at a medal in various sports. If your blog is not simply focused on their performance, articles could focus on the athletes’ unique personalities and backgrounds.
Blogging needs to be an integral part of your overall content marketing goals. It is as important to post strategically as well as frequently.
Relying on Older Blog Posts
Occasionally, figuring out how often you should blog depends on the quality of your previous content. According to Neil Patel Digital, an analysis of business to business and business to consumer companies found that traffic rose in correlation to their blogging frequency.
For example, if you have stored up over 400 blog posts, your website traffic could be much higher than someone just starting out. The more content you’ve got attributed to your domain the more SEO credit you’ll have and space you’ll occupy on the web. If you’re on the ‘just starting out’ camp don’t worry, keep blogging and you’ll get there!
If you publish content frequently and have reached a significant milestone, you could have much less blogging to do than someone looking to gain traction.
Quality over Quantity
Beginning bloggers may feel overwhelmed with the daunting goal of reaching 400 blog posts. However, an important goal in establishing your blogging frequency should be quality over quantity. It sounds cliched, but it remains an important consideration.
Writing a well-thought-out article often surpasses multiple blog postings. Taking time with your articles possesses two unique benefits. First, it allows you to focus on marketing and promoting your recent story on social media such as on Facebook, Twitter, Instagram or LinkedIn. If the article is about a controversial issue covering a political policy, you could focus on engaging your audience in a friendly debate on social media.
Second, posting quality content gives your audience enough time to digest and respond to your article. If they do respond, it can often prove helpful in improving your future blog posts. People want to read good content, not crappy. If writing good articles means posting a bit less frequently, then that’s the way to go for your business.
Consider Your Audience’s Lifestyle
With so many people constantly on the go, your audience only has a limited amount of time to read your blog each week.
Engaging your audience on social media provides you with insights on what kind of content they prefer. You could be writing multiple 300-word stories per week or posting informational videos depending on what engages your audience more effectively. Understanding who your target audience is and who engages the most with your content is key here.
We’ve written about designing and understanding your target market here, if this isn’t something you’ve given thought I’d give the post a read so you can maximize the return on your content strategy and ensure you’re hitting all the right marks.
Craft a Blogging Schedule
Strategy is an important keyword when planning your blogging frequency. How much time per week do you have to devote to writing quality posts? Can you invest the time to promote your blog post on social media after writing it?
If you have multiple writers, you could set aside topics each week for someone to cover. If your goal is to publish something fresh daily, think about giving your writers the time each week to focus on writing 1-2 quality posts rather than relying on one to publish 5 new stories each week.
Using us as an example, we post weekly on Monday mornings giving us a regular deadline to meet, as well as the ability to plan our content strategy ahead of time each quarter. As our team grows we may start blogging more frequently, twice a week for instance, which presents us some options down the road this year. Just make sure your schedule is something you can stick to!
So how often should I blog?
As you’ve found, the answer is that it depends on your buisness, team, and goals. Blogging should be one aspect of your content marketing strategy. It is easy to experience burnout if you set overly-ambitious goals.
Finally, make sure to establish a balance between publishing a new article and engaging your audience. Audience engagement is typically more valuable than increased traffic to your site. With some of these thoughts in mind, start crafting your blogging strategy today!