Let’s face it, content marketing can be difficult. The slow and steady pace of growth can be discouraging in the days of fast-paced business growth. We all want real growth and we want it now. Especially for smaller teams that need to scale, not everyone has time to run a social, blog, email, <fill in the blank> content strategy.
Here’s a secret – we don’t have the time either. When it comes to our marketing efforts we practice what we preach and use Blog
Why content marketing
We live in a world where buyers have more power than ever. Rather than simply reaching out via outbound marketing methods, attracting prospects to become leads and converting them to become customers is the way to market. This means adding upfront value to draw people in. Things like blogging, social posts, ebooks and more can bring prospects to your website as well as delight customers.
This takes a great deal of work though. Content marketing is about telling a cohesive story – your blog should be driving home the same points as your social channels and other pieces of content. That’s where Blog Trackr can come into play, and exactly how our team uses it. You can use Blog Trackr to automate your content strategy saving time and driving efficiency for your team.
We believe that a company’s blog is its bread and butter when it comes to content marketing. Your blog is your company’s voice – it’s how you can publish your thoughts on the ins and outs of your industry.
Therefore you really ought to spend more time focusing on your message than worrying about what to write about. Using Blog Trackr’s newsfeed algorithm we’ll select key topics for your blog and search the web for related content off those keywords. This returns a fully customized newsfeed tailored just for you.
Oh and we also allow for the option to add keywords of your own to tailor your newsfeed just for you. This provides you and your team with a dedicated stream of quality content to cover for your blog.
If you’re using the Pro version of Blog Trackr you can save articles by clicking the “Create Task” button on each newsfeed item to assign a post to a team member and set a due date.
Automate Social media
Tweeting, status updates, and stories. It can sound like a bit much, not to mention hashtags and how to use them (and what network they’re used on). Let’s face it, social media is a lot to handle. Even for our team – finding a consistent voice across Twitter, Facebook, LinkedIn and more is a daunting challenge to take head on.
So don’t take it alone.
Use our newsfeed to power your social strategy. Find relevant content to share to your audience across all your networks with ease. They’ll never have to know your secret, just that you’re a thought leader.
Really though, that’s all that matters. Search for relevant content to share directly to your social networks – right now Blog
Whoever said that email is dead probably doesn’t know how to make email truly effective. When done well email marketing can be the difference maker between a lead and a customer.
Spamming inboxes with everything under the sun is a good way to rack up unsubscribers or even spam reports. Curating highly customized email lists is a great way to nurture leads into customers though. Provide site visitors with valuable content up front and continue to deliver. Share offers and customized newsletters on topics in your industry.
You can probably see where this is heading…
Just like how Blog Trackr can provide solid content to share across your social channels it can also power your email newsletters. Simply run a search for articles on a certain topic and you’ll get a curated list of the most recent stories in your industry to share.
Automate your content strategy
With a little help and a good deal of consistency it’s really not so hard. Content marketing is about commitment, but it doesn’t have to bury you. Using our automated newsfeed you can receive a regular digest of y specific to your industry and share it across your networks.
Whether you are powering your blog, social streams, or email lists leave the guesswork to Blog