With the popularity of social media platforms like Instagram and Pinterest, images have become increasingly important. However, beyond these social media platforms, images possess an important role across your content marketing strategy. Your social media pages, blog posts and website design contain images that can either compel or detract readers from clicking on your pages to find out more about your blog or business.
There are so many examples of engaging posts on social media out there. You can view a few excellent examples in this ThriveHive post.
While these businesses may be promoting different opportunities, the common theme is that their images are compelling and convince you to find out more.
Accordingly, here are some tips when selecting images for your website, blog posts or social media platforms. At the end of this article, there will be suggestions provided for where you can find images so you can add some eye-catching ones today.
A Few Tips for Adding Images
After completing the text of your blog post or social media update, the next task is to find an appropriate image.
First, remember that images of real people work better than stock photos at communicating authentically with your buyers. Bland stock photos often dissuade people from clicking on your posts because they do not stand out.
They say that “an image is worth a thousand words.” This sounds cliched but is true. If you spend time crafting a blog post, you want to make sure that effort is consistent throughout. Do not disregard the importance of an image in encouraging your reader to click on your post.
Images also help audiences remember your message and builds your identity as a brand. When you see a logo for a popular company like Apple or a fast-food restaurant like McDonald’s, people remember the apple or the golden arch and think about times they have interacted with your blog or business.
Where Can I Find Quality Images?
Quality images distinguish your blog or business from the competition. After writing a blog or social media post, you can find quality images in many ways. The first option would be to take the picture yourself. If you know how to use a digital camera or have access to a Canon camera, you can take quality images of people or objects that relate to your blog or business. These can be used on places like Instagram or on your website.
If you are planning a large event, you may like to hire a professional photographer to capture the magic of the day.
However, if those two options are unavailable to you, you may consider a site such as Affinity Designer which allows you to edit photos. This service presents a cheaper alternative to something that Adobe would offer.
As a last resort, you may consider using stock photos. However, a site like Pexels provides visitors with user-submitted photos that you could use for free on your blog or social media posts. Personally we love using Pexels for their friendly interface, and extremely high-quality photos. While they say you get what you pay for, we don’t believe that applies in this case.
In the end, those with a creative eye in your company may be the best resources to find the perfect image for your most recent blog or social media post.
Now that you have read more information about images, go out and take some quality photographs today. When it comes to building a winning brand and a quality blog, don’t let your visuals be an afterthought. High quality images can really boost the perception of your content, while making it more attractive and share-worthy.
Start pulling together images for your blog and marketing materials today!