I’ve heard social media be compared to taking a vitamin, and I don’t like it. For many small businesses, social media is one of the last things they think about when it really ought to be the first. If you’re looking for a cheap, efficient, and effective way to communicate with your customers and prospects in real time, well look no further than the social platforms you may be turning your nose up at. Maybe social is hard for you, which is why we’re sharing how we grew our twitter follower base 25 percent just last quarter, and we did it organically.
By building a strong social following and being active in a niche community you can provide a face for your business like no other. Why leave the only avenue for communication or discussion to be your phone or email when you can connect with customers at a whole new level. Additionally, why leave your outreach to cold calling (please stop this if you are) when you could build a social community that encourages dialogue between your customers and prospects? Seriously, social is undervalued if anything when it comes to content marketing.
We realized that, so we did something about it. Our social following tapered off a bit towards the end of 2017 so we wanted to finish the year strong with a solid Q4. We revamped our social strategy, found a voice to stick to, and experimented a bit with pretty good results. In order to help you do the same with your business, we want to share our findings so let’s get to it.
Tweet early and tweet often
One of my biggest pet peeves is seeing a Twitter account that last tweeted a week ago, what makes me gag is when it’s months ago. We’ve written on keeping your blog updated regularly, this rings especially true for social media. While you do not have to blog every day to build a successful content strategy, when it comes to Twitter if you’re not tweeting daily, or at the least every other day, then you’ll find your legs cut from under you.
We were one of the perpetrators of this on-again-off-again tweeting, and we paid for our sins dearly. We had a couple months in a row seeing minimal follower growth and one where we even lost followers due to not tweeting. Yikes! The first step to righting the ship was to engage our audience regularly and show that we care.
Now, it’s all about balance. You don’t want to tweet around the clock and bore your followers, or worse spam them. However sharing relevant content regularly, fun images that help reinforce your message, and helpful tips are all great strategies. Using us as an example, we try to run at least a few posts every day, mixing up the types of content we share to keep things dynamic.
Start a dialogue
What’s more effective, talking with or at your audience?
I think this one is pretty obvious. Marketing isn’t about you, it’s about your audience. Your customers. Your prospects. Sure you have a ton of stuff that you want to say and flood the timelines of your followers, but is it content they will actually find useful? Does it inspire someone to take action? That’s the ultimate goal right? To engage your audience and incite them to take one step further.
What made a true difference in our social strategy was stopping our practice of just sharing and pushing content, and focusing on what our followers wanted to hear. We thought about what would help them most, and what could get them to open up and start a dialogue and even relationship with us. Starting a conversation is the best way to make your marketing and branding strategy feel more human, and in turn it’s the best way to win not only followers but fans.
Start asking questions, offering tips, and engage your followers to incite them to return the favor and take some action. You’ll see your posts take off, and new followers pour in.
Share content your audience will love
This ties a bit into the concept of initiating a dialogue but is important enough that I want to reiterate it in its own section.
While your content and message may seem great to you, they’re not what your audience cares about. I know that’s a hard truth to hear, but remember it is a truth. At the end of the day your social posts are essentially advertising. As a rule, people hate advertising. We have an adopted mantra here at Blog Trackr for our marketing team, it’s that no one wants a quarter-inch drill, they want a quarter-inch hole. I like to take it one step further, they don’t even want a quarter-inch hole, they want a new bookcase, or to fix their kitchen table.
We’ve taken that approach to our marketing strategy. No one wants our content, or even our product. They want what it provides. We view ourselves as servants of our followers and customers; we try to share the content they want and need in order to get ahead and enjoy their day. It may be an article on how to level up your blog’s writing quality, or design hacks to make your marketing materials look good. Possibly even a series of easy recipes for when you’re working long hours at the office because we’ve all been there before. Essentially, it’s not a constant stream of SIGN UP FOR OUR SERVICE. It’s, “hey, we know what running a business is like so here’s how to simplify it.”
Our mission is to help businesses grow, after all, so we decided to act like it and our social following responded quite well given our performance of late.
We were able to grow our organic Twitter audience by 25% in a matter of months after making a few simple tweaks. It’s not rocket science, it’s just consistency and perfecting your message to reach your audience effectively. We were able to do it, and we believe you can too. Tweet often enough to be top of mind in your industry, and focus on helpful engaging content that will drive visitors back to you and encourage them to reach out.
Results won’t come overnight, they hardly do. But trust us, in putting in a bit of dedication you will start to see the benefits. Start building an audience of fans today. That’s how we grew our twitter follower base 25 percent.