Social media constantly evolves as platforms add new features seemingly almost daily. For example, Facebook released a program called Facebook Live in August 2015 and became available to all Facebook users in December 2015.
With its release, Facebook Live adds a new element to live streaming. Unlike Instagram or Snapchat which only allows you to shoot short video clips, Facebook Live can allow you to engage your audience faster and more effectively.
For example, one of Starbucks’ first Facebook Live video did not even talk about the products they sell. Rather, they created a 26-minute video to celebrate National Voter Registration Day. The video has garnered 173,000 views. This example shows the power and reach that you can achieve if you start thinking about adding Facebook Live to your marketing strategy.
In this article, we will examine how to create a Facebook Live video and then, more importantly, what content you can create from Facebook Live.
Using Facebook Live
Whether you access Facebook Live from your personal computer or smartphone, it is easy to find. Before creating your video, you will be asked to write a description in your status update. This step is crucial as creating an interesting title will entice people to watch.
You can also choose what your audience will be when they see the video. You can choose friends, specific friends or the public.
With your video rolling, you can now point the camera outward to look at your environment or toward yourself. You will see the number of people watching and commenting in real time. During the video, you can invite viewers to tap the subscribe button to know the next time you will shoot a Facebook Live video.
After ending the broadcast, Facebook will store it on your site like any other video. It’s pretty easy to use and the ability to go off your phone makes it extremely simple to set up. Now about the next step, what do you film and how do you ensure it’s top notch content?
Facebook Live and Video Quality
Like other marketing strategies, there are some essentials to creating a quality Facebook Live video.
For instance, make sure you are intentional about creating a strong video. Do not go into the video without a plan, just like any other piece of content this has to be well thought out and orchestrated.
An eye-catching title is the first step to getting things rolling, next is the actual filming. Make sure that you eliminate as much background noise as possible so that your audience can hear you clearly. When you switch between the front and back cameras, you will have to adjust your volume accordingly.
Finally, while using Facebook Live, acknowledge your audience and end with a call to action. Responding to comments in real time or encouraging them to check out your site or send in more questions or comments is a simple, yet effective way to maintain your audience and help it grow in the future.
What Can You Do with Facebook Live?
Now, we come to an important question: How can Facebook Live assist you in your marketing strategy?
There are numerous ways Facebook Live can help market your business. You can host a live event, provide customer service, host a Q & A, inform your audience with tutorials, offer giveaways or provide a behind-the-scenes look at how something gets done in the office. The possibilities are endless, just make sure it’s relevant to your customer base, worthy of drawing fans in, and adds value to your prospects as well as your business.
The list can go on and on. Your creativity can enhance what videos you add to Facebook Live. For more ideas on how Facebook Live can help you, check out this link.
Facebook Live is cost-effective, provides unique content, allows you to connect with your audience directly and drives more traffic to your Facebook page. Engage beyond the faceless wall of text and connect your brand to your prospects. It’s extremely easy to set up, and not quite so frightening to execute once you have the hang of it.
Consider incorporating Facebook Live into your marketing strategy today!