Facebook has gotten into some seriously hot water recently as the social media giant seems to be ruffling all the wrong feathers. Still, with over 2 billion users it’d be foolish to jump off Facebook given its popularity. Simply put, creating a page for your business is essential if you want to craft an effective social strategy. A business page gives visitors a way of finding you with ease, interacting with your content, and even contacting you either via a web link or Messenger.
Don’t have a business page yet? Never fear, we’ll take a deep dive in on how to get started.
Facebook makes it extremely easy to set up a business page. Their guide here provides a great starting point; you’ll want to make sure you have a personal Facebook account first and then create a page tied to that (as your personal login will be the admin of the page). Next, you’ll want to set your industry, essential info and ta-da you’ve got a business page on Facebook. Now users can start interacting with and following.
We’ve got a page created, so let’s get to building it. Time to move on to the anatomy of a Facebook business page.
Anatomy of a page
Here we have our ‘anatomy of a Facebook page’. There are a few things to call out here when setting up a Facebook page for your business.
Set your logo
Easy enough right? Be sure to get a high-quality square image to set as the logo for your page. This will be part of the first impression you make to your audience so make sure that it’s not blurry. You want this to be crisp, recognizable, and memorable.
Set your cover photo
Much like the logo, the cover photo will go a long way towards making up the first impression page visitors leave with. The cover photo should be high quality and one that represents your brand well. Using us as an example, we’re focused on content marketing and branding. Naturally, we went with an image that embodies that. The laptop, open notebook, and desk worksurface inspire images of working, creativity, and focus. All impressions we want our visitors to leave with when they interact with us.
Set your Call To Action (CTA)
If someone leaves your page without taking any action then your page is doing you a disservice. After all, social media is about building relationships and a large part of that is providing a way to keep that initial interaction going. Provide a way for your visitors to take action. We offer the ability to send a message to learn more about our services or ask a question about content marketing but there are other choices too. You can provide a way for visitors to call your business, or perhaps a link to your website or a demo. The choice is yours, just make sure your visitors can go somewhere.
Fill out your essential info
Don’t neglect the other parts of your Facebook page. Put thought into your ‘about’ page, as well as be sure to set your hours, contact information, and any other necessary items to include. You want to make sure your page is a proper representation of you and your brand. Ensuring the page is complete goes a long way towards that.
Going forward: Creating a business page
We hope this guide was a good primer on creating a business page on Facebook for your company. With a bit of dedication and consistency, you can have a top notch page that represents your business well and builds upon your brand. Need some inspiration? Just click below to check us out on Facebook for an example to follow.