You hear the word differentiation and, in some ways, this word can become over-saturated. What exactly does differentiation entail across social media platforms?
We analyzed each form of social media in earlier blog posts exploring how to exploit the benefits of each to help grow your blog.
Now, using our experience at Monstah- Mash, we hope to give you some insights on what strategies you could use across social media platforms that demonstrates differentiation to its fullest.
How can your blog be portrayed differently in each social media site that both furthers your brand and enhances your blog’s mission?
Let’s look at Facebook, Twitter, Instagram and Pinterest to see how that could happen.
Facebook is one of the most essential sites you should monitor regularly. Not only can you share other posts, but you can also make this site the most varied. You can share articles you write on your blog, produce and share videos and showcase any products you may be selling.
At Monstah-Mash, we shared articles we wrote on our blog as well as video highlights from Red Sox games. We used Facebook as a way of staying current and on top of the latest news surrounding Boston’s favorite baseball team.
Twitter allows you to post short status updates in 140 characters or less. Much like Facebook, you can follow others’ feeds and retweet those in a similar field related to your blog.
While at Monstah-Mash, we used Twitter to live tweet reactions to Red Sox games which captured our sarcastic take on the Red Sox. Our humor not only came across on blog posts, but it also came through our interactions on Twitter with fans of the Red Sox.
Instagram users post pictures and use hashtags to increase their reach and engagement.
At Monstah-Mash, we highlighted the accomplishments of players like Andrew Benintendi when he recorded his first Major League hit and featured people in our Humans of Red Sox Nation portion of our website. Finally, we also photographed the Boston area as way of staying current on places of interest to Red Sox fans.
Pinterest allows you to “pin” images, videos or other media content together under broad categories. It has gone through numerous updates including allowing users to search specifically for different images.
While at Monstah-Mash, we used Pinterest to showcase items from our Monstah-Mash market, a few of our articles or places to see in downtown Boston. We also highlighted home décor that exhibits your love for baseball and the Red Sox. Our use of Pinterest was probably the most unique out of our presence on social media.
Social media marketing can become as varied and as unique as you want it to be. It allows for creativity and the opportunity to push your blog or business into new opportunities. Learning through social media can even increase your knowledge on a certain topic and could lead to an interesting blog post in the future.
No matter how you use social media, make sure you never limit yourself and think about how your blog can appeal to all regardless of age, location or social demographic.