You hear the word differentiation and, in some ways, this word can become over-saturated. What exactly does differentiation entail across social media platforms? We analyzed each form of social media in earlier blog posts exploring how to exploit the benefits of each to help grow your blog.
Now, using our experience at Monstah Mash, we hope to give you some insights on what strategies you could use across social media platforms that demonstrate differentiation to its fullest. Social media is crucial when it comes to marketing to new prospects and delighting current customers. At Monstah Mash and Blog Trackr our aim is to use social media to its fullest.
How can your blog be portrayed differently in each social media site that both furthers your brand and enhances your blog’s mission? Let’s look at Facebook, Twitter, Instagram and Pinterest to see how that could happen.
Facebook is one of the most essential sites you should monitor regularly.
What started as a dream in a Harvard dorm room has changed the way businesses and people function. Ride the train, or sit in any waiting area and you’ll see people checking their phones or tablets to see what’s new on Facebook. Not only can you share other posts, but you can also make this site the most varied. You can share articles you write on your blog, produce and share videos, post infographics or events, and showcase any products you may be selling.
At Monstah Mash, we shared articles we wrote on our blog as well as video highlights from Red Sox games. We used Facebook as a way of staying current and on top of the latest news surrounding Boston’s favorite baseball team. Facebook is not a good way to market, it’s a great way to.
Twitter allows you to post short status updates in 280 characters or less. Much like Facebook, you can follow others’ feeds and retweet those in a similar field related to your blog. We have a soft spot for Twitter because we believe it’s awesome. You can easily reach new prospects, engage in discussion, and follow leaders in your space. What more can you ask for from a social network?
While at Monstah Mash, we used Twitter to live tweet reactions to Red Sox games which captured our sarcastic take on the Red Sox. Our humor not only came across on blog posts, but it also came through our interactions on Twitter with fans of the Red Sox.
Use Twitter to engage with your customers and delight them, 280 characters are a ceiling for sure but with some creativity you can make the most of them.
Instagram users post pictures and use hashtags to increase their reach and engagement. Instagram, unlike Facebook and Twitter, is entirely image based. This presents some challenges for businesses as far as ideas go, but with each challenge there are numerous creative solutions.
Use Instagram to give a face to your business; take pictures throughout your day that mesh with your message and that your audience will love.
At Monstah Mash, we highlighted the accomplishments of players like Andrew Benintendi when he recorded his first Major League hit and featured people in our Humans of Red Sox Nation portion of our website. Finally, we also photographed the Boston area as a way of staying current on places of interest to Red Sox fans. This allowed us to be more than a Red Sox blog, we were a community of Boston residents who loved the city and our team.
Pinterest allows you to “pin” images, videos or other media content together under broad categories. It has gone through numerous updates including allowing users to search specifically for different images.
While at Monstah-Mash, we used Pinterest to showcase items from our Monstah-Mash market, a few of our articles or places to see in downtown Boston. We also highlighted home décor that exhibits your love for baseball and the Red Sox. Our use of Pinterest was probably the most unique out of our presence on social media.
Social media marketing can become as varied and as unique as you want it to be. It allows for creativity and the opportunity to push your blog or business into new opportunities. Learning through social media can even increase your knowledge on a certain topic and could lead to an interesting blog post in the future.
No matter how you use social media, make sure you never limit yourself and think about how your blog can appeal to all regardless of age, location or social demographic.