When prioritizing what is necessary for a blog, the logo is probably the last item on your agenda. However, that does not mean it should be overlooked. Here at Blog Trackr, you will probably notice that our logo has been recently changed. The reason why was that first it was bland. A boring logo is not something that is particularly memorable. Second, the logo did not say much about who we are or what we do.
We think that the logo you see on our site now tells significantly more about us and the goals we are hoping you can achieve to reach your blogging goals.
How can you create a unique logo that is not only memorable but marketable in a way that makes others quickly know about what you offer? There are a few techniques to keep in mind when designing your own eye-catching logo.
The first consideration that should enter your mind is to think about your market and your competitors. The best logo designs find a way to mimic competitors, but also stand out. Creativity is always rewarded when it comes to designing a top-notch logo.
Second, make sure you think about your brand and what your logo will convey. Some key questions to ask are why are we here? What do we do and how? Who are we here for? What is our personality? Answering these questions is a good initial step in creating a distinguished logo.
More Technical Considerations
After thinking through these first steps, the next step is to think about more advanced topics. For example, color is vitally important. Not only should you select colors that stand out, but your goal should be for your logo to stand out in greyscale and in full color.
Next, while you may research competitors for how they may design their logos your goal should always be to make your logo original. You may have to carry a notebook with several designs in mind and you may have to switch from your original design. That is perfectly fine and, in fact, it is almost preferable not to become too attached to your original concept for a logo. There is always room to branch out into different areas so your other ideas may soon be useful.
Third, make sure you keep your design simple. When you think of brands like Apple or Nike, you will realize that the apple has one bite taken out of it and that Nike has a sweeping check-mark. Our logo for Blog Trackr is simple, but the goal is to keep it recognizable. Visually-complex logos will become too overwhelming for a viewer and could turn them away from your blog or business.
Finally, consider the story that your logo wants to tell. For us at Blog Trackr, we hope to circle the web in the hopes of bringing the most relevant content right to you so you can keep producing the content that gets readers coming back for more! Your story is what makes you unique and your logo is the first way that viewers will see a part of that story.
In conclusion, you must think creatively and have an open mind about logo design. You never know where inspiration will come from and it is that inspiring story that will keep your readership eager to see what you will produce next.