Becoming well-versed in all social media networks is crucial for business growth. Twitter is no exception. Whether it is educating your customers, reaching a new audience or engaging in conversations with other businesses, Twitter provides numerous advantages for your business.
It’s no secret that we really love Twitter. A quick glance at our blog shows quite a few posts on the social network with no sign of stopping. Where else can you find and communicate directly with your customers or prospects? Or give a unique glimpse into the inner workings of your brand? Having a top-notch Twitter page is essential so let’s dive in.
Here are some tips to create a quality Twitter page for your business.
Set Up An Account and Start Following
Obviously, the first step to creating a quality Twitter page is setting up an account. Creating a Twitter account is simple. You need to create a username and password. After, Twitter prompts users to create a Twitter handle which can simply be the name of your business. However, they provide you an opportunity to change it later if you would prefer that option.
Once you create an account, Twitter will suggest people or businesses to follow. You can also search for companies related to your business. Upon doing this, Twitter will adjust and offer more suggestions in your areas of interest.
Before you start tweeting, remember to add a quality profile and header image. While your profile picture is small, a company logo works well for this task. Your header image appears in the background on your Twitter profile. Remember to select a high-quality and visually striking photo for this image.
Get that bio set
Like any other social network, Twitter allows for some customization for your bio as a bit of an introduction to your account. Just like with Facebook or Instagram the profile photo you choose must be clear and represent your brand well. For businesses, this is typically your logo.
Next comes the cover photo – like Facebook this gives an additional visual element to convey your brand. With Blog Trackr our aim is to make content marketing a science – so naturally our logo is reminiscent of an atom or planets orbiting, we chose a photo of stars as the cover photo, and have a pithy and appropriate description for our bio:
What symbols or images represent your brand? Knowing how to convey your message quickly is crucial when it comes to perfecting your Twitter bio.
After creating an account, setting up your biography and selecting images, it is time to tweet. Twitter permits users to send tweets of 140 characters which can allow you to tweet something eye-catching for your followers.
To ensure your tweet reaches the widest audience possible, start following those who could be interested in your business.
Second, use a tool like HootSuite or Sprout Social to schedule your tweets. Often, you may find that other priorities take up your time during your day. However, this does not mean you should stop tweeting! When tweeting, you can use abbreviations such as ICYMI (in case you missed it) or TBT (throwback Thursday) to give you more space to craft the rest of your message.
Finally, make sure to add a link to your Twitter posts as tweeting links to other websites increases engagement with your Twitter account. In addition, images also make a difference so if you do not tweet a link to your blog post or to another website, add a quality image to capture your audience’s attention.
Engage Your Audience
While all steps are significant, perhaps the most important feature that Twitter offers is the chance to dialogue with your followers through retweets or follow backs.
If someone retweets your post, make sure to engage in conversation with them.
In addition, part of engaging with your audience is writing tweets that capture their interest. Look at what is trending on Twitter and think creatively about how your business could participate in a global conversation. Using hashtags cleverly matters and can grow your network exponentially.
Finally, you can also engage your audience on Twitter through sharing your handle in other places such as social media platforms, website or print materials.
Twitter allows you to engage your audience through Q and A’s, contests or hosting a TweetUp of other like-minded business professionals. The possibilities are only limited by your creativity so make sure you start investing time into Twitter today!
This is a quick primer on how to kick off your Twitter strategy. Armed with a solid account, profile page, and strategy there is nothing stopping you from cultivating a following. Growing organically may take some time, though trust us in that with some consistency you will see results.
Check us out on Twitter here for some inspiration if you get stuck. If you have any thoughts or follow up questions, shoot us a DM. We’d love to chat at more length!