Face to Face Marketing Uncategorized

Using Face-to-Face Marketing to Your Advantage

Face-to-face marketing is one of the most important ways you can grow your blog or business without costing too much money. In fact, word of mouth is the most powerful way you can grow your blog. One of the goals of your blog should be to offer the best place to find a unique angle on contemporary news. With that in mind, you can establish a target audience and develop loyal readers who grow your base by spreading your blog by word of mouth. Read more “Using Face-to-Face Marketing to Your Advantage”

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Creating a Unique and Memorable Logo

When prioritizing what is necessary for a blog, the logo is probably the last item on your agenda. However, that does not mean it should be overlooked. Here at Blog Trackr, you will probably notice that our logo has been recently changed. The reason why was that first it was bland. A boring logo is not something that is particularly memorable. Second, the logo did not say much about who we are or what we do. Read more “Creating a Unique and Memorable Logo”

how to get verified on twitter Uncategorized

How to get verified on Twitter

Notice something about this image? No not that it’s the Red Sox Twitter account, do you notice a little blue check mark?

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That my friends is an official mark that this is what Twitter calls a “verified account”. It used to be that Twitter would only hand these out to prominent organizations and celebrities. To be verified meant you were somebody. Not just a Twitter user, but someone special. Someone Twitter wanted to recognize. That is, until recently.

Just this year Twitter unveiled a process which allows users like you and me to get a bit of a headstart at getting that little blue checkmark. So how, you ask? Well that’s why we’re unveiling our guide on how to get verified on Twitter.

How to get verified

In the dark days of social media marking, ie before 2016, it was tough getting verified. Unless you were a politician, an actor/actress, or a prominent business owner/journalist/someone famous you weren’t verified. The little blue check was a status symbol. It still is, but it’s a slightly more attainable one.

Twitter recently announced that they are opening up the floor to anyone who dares try. Well, it’s no so dramatic. Really it’s just an application process they unveiled back in July 2016.

It’s a fairly straight forward process too (one we plan to take on soon). You just need to have a Twitter account set complete with full info as well as some backup as to why you should be verified. You can access the application here. For the brief amount of time it takes to actually fill this out I highly recommend giving it a shot. Especially if you want your blog to gain some social standing, or you want to expand your business and customer network.

So now we know how to get verified on Twitter, but why bother?

What it means

There are quite a few reasons to bother getting verified on Twitter so let’s outline them.

Online Credibility

Even though Twitter opened the door to anyone, there is still an application process. You can’t just ask Twitter to verify you, you need to prove that you’ve earned it. With that little blue checkmark comes an implicit message that “I matter”. It means “I’m somebody” to those who encounter you online. The difference between a small-time blog, and a blog that is verified is that the verified blog has cultivated an online community and is a though leader and strong internet presence. Why should I get verified? Because much like any other status symbol we idolize it sends a message to those who see you.

Social Media Presence

Verified accounts are those that Twitter deems to be “authentic” as well as ones that contribute to the online community. It signifies that Twitter values your content, and as a result when someone searches for a term or type of account you’ll be up top. Search Red Sox and you find the verified Red Sox account. That’s not by accident and if you want to expand your social media presence and rank on Twitter, getting verified is a GREAT place to start.

Building a Network

With an expanded social media presence comes a broader network as well. When you build the web extension of your organization you are able to reach new readers and customers than you would have before. All for free! Why spend money when you can get verified? Sure lots of followers look good, but what if you had that little blue check mark? It means a heck of a lot more if you ask me, and will help you go a long way towards drawing in new customers to build your book of business.

Going Forward

So what are you waiting for? With our guide on how to get verified on Twitter you’ll be rising the online ranks in no time. With a strong following and a good application you can get that little blue checkmark and join the ranks of some pretty influential accounts. So go ahead and apply and reap the benefits.

top three productivity tips Uncategorized

Info-graphic: Top three productivity tips

Feeling like there aren’t enough hours in the day? How about stressed to the max? Then you ought to check out our top three productivity tips in our helpful info-graphic below inspired from our recent post on our five productivity tips that actually work. Check out our top three productivity tips right here:

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No matter what you’ve got going on, armed with these tips you’ll be able to rock the work day. So go on and crush it!

productivity tips Uncategorized

Five productivity tips that really work

It’s the end of the day and you’re exhausted. Work was hectic as per usual. And as you check your watch you realize there were still two things that needed to be finished by the evening but it’s too late. Do you find yourself wishing there were five or six more hours in the day? Do you feel wiped and washed out by Friday? Then this post is for you. I struggle as well, blogging, marketing, and working a day job can be a bit much, but with some of our helpful productivity tips I think you’ll be back on top in no time.

Now these aren’t some half-baked tips out of a jar. These are habits I’ve personally made it a priority to keep and use in my day-to-day routine. Life gets crazy, but by taking a breather and working through your daily battles and challenges you can come out on top and end the day feeling relaxed rather than stressed.

So let’s get to it!

Make a list

If you’ve got a lot on your plate there is no better place to start than actually outlining what you’ve got going on. So you’ve got a big day huh? Well write everything that needs to be done down. And this doesn’t just have to be work-related, you can jot down other things as well.

For example suppose I’ve got a busy day; I have a post to write, a meeting with one of my team members, I need to run errands, and book a doctor’s appointment. Sounds pretty packed right? Well how about I just make a list.

To Do

  • Finish blog post
  • Meet with team member
  • Run errands
  • Book doctor’s appointment

Looks more manageable right? It’s easy to get carried away when you are sitting in traffic mentally preparing for another grueling day, but by making a list and checking items off as you go somehow Mount Everest looks more like a pleasant hike than an adventurous summit.

Don’t even wait for the “next time”, when you get the chance today grab a piece of paper and a pen (or open a word doc or notepad if you want to feel like we’re in the 21st century) and jot down what you have to do today. It can be anything, but get a bulleted list going so you can visualize the day ahead and start things off right. Now let’s get to rest of our productivity tips.

Prioritize

On extremely busy days it can feel like your hair is on fire. We’ve all been there, heck I had one of those days last week. Making a list of what you need to do is the easy part, the challenge is prioritizing. How do you decide what to do first? And in what order?

They key to that, is the ability to assess the importance of each task you have and go from there. Back to my previous example, what should be done first?

Well I need to get my blog post up by 8:30am so I better get that done first. Not that it’s extremely urgent (if I miss the deadline no one will die (though some may be disappointed)), but it’s the closest immediate deadline and also fairly easy to complete. Next, I better make that doctor’s appointment, if I wait they might be closed and honestly it’s good to get those things out of the way. I’ve been meaning to meet with my coworker, so I’ll try to get that done mid-morning, and I can probably run those errands on my lunch break of after work.

It sounds simple enough, but that’s a list of four items, not 10 which is where prioritizing is deceitfully challenging. I encourage you to practice.  Make a list of things you need to do today and order them according to urgency, importance, and difficulty and go from there.

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Some days we all feel like this, it doesn’t have to be that way all the time though.

Stay on task

So we’ve got a list of what we need to do, and a rank of the order things need to be done. Now it’s just a matter of staying the course. In today’s world it is extremely easy to get off task. With your phone as a door to the wonders of the web and instant communication with friends it can be hard to power through and get things done.

So don’t let it.

Turn your phone off or put it in a different room if need be. Get noise canceling headphones, and turn off social media so you have absolute peace and quiet with no distractions. In fact there is an even an app for that called Self Control which blocks certain websites for a set amount of time. You plug in the sites that cause distractions for you, the set time you are going to be working, and boom you’re distraction free with no access.

Pretty cool stuff right?

Take breaks

This is a bit contradictory to the above tip, but trust me it’s not. While you want to be distraction free, I don’t think you really want to sit down for eight, nine, or ten hours without getting up or taking a break.

At least I wouldn’t.

While being distraction free is crucial to getting the job done it’s also important to take breaks while you work. In fact breaking your day up into chunks of work, and a short break can actually boost productivity. Seriously.

When I’m at work or if I have a big project I need to push through, I’ll try to work for an hour, and take a 1o minute break. It varies, sometimes it’s 40 minutes, sometimes it’s an hour and a half but the key is that there is a short moment to help break up the day. Taking a brief rest helps you recharge, refresh, and focus on the tasks at hand while staying motivated to power through the rest of the day. Even taking a full day of rest when necessary can be a huge productivity boost, if you’re looking for a bit of productive R&R look no further than this post for some great tips.

Keep your breaks short and regular and you’ll find yourself sprinting through the day.

Reward yourself

Finally, when all is said and done you need to treat yo’ self.

You’ve put in a ton of hard work this week. You crossed every item off your list, prioritized like a champ, and got into a strong groove. Now it’s time to put your feet up and relax.

While this may not quite fit in with the rest of our productivity tips, it’s important to reward yourself for a job well done because A) it keeps you sane and B) it helps you to stay motivated for the next time you’re in a bind. However you treat yourself is up to you. Maybe pop in a favorite movie, order some takeout, go out with friends… etc. But be sure to give yourself some “you time” for all the effort and keep on crushing it!

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Going Forward

There is nothing stopping you now! Armed with our productivity tips, go forth and crush the workweek and give yourself a big pat on the back come Friday. Sure it may seem like there is a mountain of work ahead. But by breaking things down, prioritizing, and powering through with efficiency there is no reason why even the toughest jobs can’t be completed in record time.

When it comes to blogging especially it can feel like we wear many hats. You’re one part author, one part marketer, along with being a manager and host of other hats. With our tips, and our Blog Trackr app we hope to give you some breathing room so you can focus on what matters: you.

Uncategorized

Blogception: blogging about blogging

10 years ago the only bloggers were guys who were balding, overweight, and living in their mom’s basements.

Now anyone can start a blog. From the 60 year old who wants to chronicle what her cats are doing or the 12 year old political activist all the way to the small business owner who wants to build his book of business and make a name for himself in his community–anyone with an internet connection and half a brain can start a blog.

Read more “Blogception: blogging about blogging”