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When crafting a professional Facebook, Twitter, LinkedIn or Instagram page, you may notice the startling amount of information they can provide you about how well you are performing on social media.
These insights, called social media metrics, provide a glimpse into which types of posts work best with your audience. Recognizing which are most helpful for your blog or business can quickly allow you to become a master on social media. Read more “Social Media Metrics that Matter” →
Becoming well-versed in all social media networks is crucial for business growth. Twitter is no exception. Whether it is educating your customers, reaching a new audience or engaging in conversations with other businesses, Twitter provides numerous advantages for your business. Read more “Creating a Quality Twitter Page for Your Business” →
Since its launch in 2010, Instagram has taken the world by storm.
With just over 800 million users, Instagram has become the fastest growing social media platform. Instagram makes it easy for businesses to target a more specific audience without having to spend large amounts of money on advertising. The popularity and high levels of engagement of the platform make it the perfect place to advance your business. Read more “Five Tips For Creating a Successful Instagram For Your Business” →
Instagram for business? That’s right. The visual social platform has taken off and is one of the best sources for social engagement and brand awareness out there. While it’s commonly thought of as a way to share pictures of food or selfies it’s proven to be a diverse platform used to evolve business brands and social following. In this post we’ll take a deep dive on creating an Instagram page for your business.
If you’ve never given it any thought than continue to read on. If you’ve got a page set up it won’t hurt to get a refresher on the basics. Let’s dive in! Read more “Creating an Instagram page for your business” →
We’ve all heard that you need to have a Facebook page to represent your business. We’ve written countless articles on it ourselves, but one thing we haven’t talked much about is lead generation. You see, on your page you may notice a few different options for a CTA (Call to Action) in the top right corner. Perhaps it’s a link to your website or demo; one thing you may not have considered is opening a Facebook Messenger window.
A chat window? Isn’t Messenger used to chat with my friends? You’re right it is, but it also has a strong business use case as well. We’ll dive into this and more in our post as we explore the possibilities of chatting with prospects to generate leads for your business. Read more “Using Facebook Messenger to attract new leads on your business page” →
Facebook has gotten into some seriously hot water recently as the social media giant seems to be ruffling all the wrong feathers. Still, with over 2 billion users it’d be foolish to jump off Facebook given its popularity. Simply put, creating a page for your business is essential if you want to craft an effective social strategy. A business page gives visitors a way of finding you with ease, interacting with your content, and even contacting you either via a web link or Messenger.
Don’t have a business page yet? Never fear, we’ll take a deep dive in on how to get started.
It wasn’t too long ago that Facebook made some serious changes to their newsfeed algorithm. This is news is a bit more on the stale side, but what’s still fresh is the question: what can my business do to stay ahead? Contrary to many fears Facebook’s algorithm changes do not mean the death of your ability to market; they do mean you’ll need to adapt though. Read more “What Facebook’s algorithm changes mean for your marketing strategy” →
I’ve marketed across various social platforms and reddit may be one of the most rewarding when done well, and depressing when done poorly. So how should you go about marketing your business on reddit?
Reddit is a sort of news aggregator; users from all over the world join and share links to various subreddits. There are literally subreddits for anything: personally I’m subscribed to one for digital marketing and another for web development, as well as ‘fun’ ones for movies, tv shows, and books. Read more “Marketing your business on Reddit” →
If you have two eyes and a stomach then chances are you’ve heard of Wendy’s. If you have a Twitter account then you may have come across theirs. In an age where brands are veering towards politeness and political correctness, Wendy’s seems to break the trend. Actually, scratch that they threw the trend out and wrote their own. Read more “Doing Twitter the Wendy’s way” →