The Red Sox are fresh off a World Series victory over the Los Angeles Dodgers that had the baseball world reeling. Not only did the Sox win 108 games this year, they steamrolled over the Yankees, Astros, and Dodgers to end their post season run with a tidy 11-3 record.Read more “A tale of two Twitters: How the Red Sox revamped their social strategy”
It’s no mystery now that Facebook’s algorithm change earlier this year is having a negative impact on organic reach for business pages. Unless your page followers comment or share your page’s posts, they won’t show up in feeds like they used to. The glory days may be gone for easy organic marketing via pages, however that does not mean that your business is done for. Enter Facebook groups.Read more “Using Facebook Groups to promote your brand”
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When crafting a professional Facebook, Twitter, LinkedIn or Instagram page, you may notice the startling amount of information they can provide you about how well you are performing on social media.
These insights, called social media metrics, provide a glimpse into which types of posts work best with your audience. Recognizing which are most helpful for your blog or business can quickly allow you to become a master on social media. Read more “Social Media Metrics that Matter”
Becoming well-versed in all social media networks is crucial for business growth. Twitter is no exception. Whether it is educating your customers, reaching a new audience or engaging in conversations with other businesses, Twitter provides numerous advantages for your business. Read more “Creating a Quality Twitter Page for Your Business”
Since its launch in 2010, Instagram has taken the world by storm.
With just over 800 million users, Instagram has become the fastest growing social media platform. Instagram makes it easy for businesses to target a more specific audience without having to spend large amounts of money on advertising. The popularity and high levels of engagement of the platform make it the perfect place to advance your business. Read more “Five Tips For Creating a Successful Instagram For Your Business”
Instagram for business? That’s right. The visual social platform has taken off and is one of the best sources for social engagement and brand awareness out there. While it’s commonly thought of as a way to share pictures of food or selfies it’s proven to be a diverse platform used to evolve business brands and social following. In this post we’ll take a deep dive on creating an Instagram page for your business.
If you’ve never given it any thought than continue to read on. If you’ve got a page set up it won’t hurt to get a refresher on the basics. Let’s dive in! Read more “Creating an Instagram page for your business”
We’ve all heard that you need to have a Facebook page to represent your business. We’ve written countless articles on it ourselves, but one thing we haven’t talked much about is lead generation. You see, on your page you may notice a few different options for a CTA (Call to Action) in the top right corner. Perhaps it’s a link to your website or demo; one thing you may not have considered is opening a Facebook Messenger window.
A chat window? Isn’t Messenger used to chat with my friends? You’re right it is, but it also has a strong business use case as well. We’ll dive into this and more in our post as we explore the possibilities of chatting with prospects to generate leads for your business. Read more “Using Facebook Messenger to attract new leads on your business page”
Facebook has gotten into some seriously hot water recently as the social media giant seems to be ruffling all the wrong feathers. Still, with over 2 billion users it’d be foolish to jump off Facebook given its popularity. Simply put, creating a page for your business is essential if you want to craft an effective social strategy. A business page gives visitors a way of finding you with ease, interacting with your content, and even contacting you either via a web link or Messenger.
Don’t have a business page yet? Never fear, we’ll take a deep dive in on how to get started.
It wasn’t too long ago that Facebook made some serious changes to their newsfeed algorithm. This is news is a bit more on the stale side, but what’s still fresh is the question: what can my business do to stay ahead? Contrary to many fears Facebook’s algorithm changes do not mean the death of your ability to market; they do mean you’ll need to adapt though. Read more “What Facebook’s algorithm changes mean for your marketing strategy”