At first glance, Snapchat does not appear to be too useful for business to business marketing. After all it’s early hallmark was that the pictures disappeared after a few seconds. Not exactly business friendly if you ask me. In fact, some may righlty question why you would invest time in taking pictures that vanish after a few seconds. Read more “Snapchat for Business to Business Marketing”
Just last week Twitter announced a pretty stark change on their platform. No it’s not that night mode came to desktop, it’s that they went from 140 characters to 280 characters. Twitter 280 characters? Yes, it’s true. Twitter, founded on the concept of microblogging may be having word envy as they’ve doubled their character count from 140 to 280. Read more “Making the most of Twitter’s 280 Characters”
I stumbled upon this medium post and quite frankly, I was shocked. Facebook’s new newsfeed means the ‘death to small businesses’? How horrific! How tragic! How hyperbolic!
I think the great thing about small businesses is that, while small, they are scrappy. A titanic behemoth with infrastructure and internal processes cannot turn a quick corner like a small business can. Faced with an adjustment on Facebook’s end it’s more important now than ever to adjust and be strategic. Read more “Facebook’s new newsfeed and what it means for your business”
Okay, okay. I get it. It’s way too soon, and a lot of people are upset, as well as a few happy ones as well. So why am I writing about the effect of social media in presidential campaigns? Well, because what better time than right after the election.
Now this is not about Trump or Hillary, rather it’s about how campaigning for President has changed drastically in the past eight years. Gone are the days politicking, phone banking, and depending on high-priced swanky fundraiser. Heck let’s face it, gone are the days when the issues were what was the most important thing. Now it’s just a matter of who is most visible and engaging. This is not to say I find one candidate more engaging or aligning than the other, this is more an honest study. There are candidates, love them or hate them, that know how to market well. It’s not about television spots, it’s about retweets and frankly even if you just run a blog if you are not following their lead then you are doing it wrong.
Don’t believe me? Allow me to demonstrate.
President Obama revolutionized the game way back when in 2008. The senator from Illinois stole the show from the party giant Hillary Clinton and then shocked the world by beating long-time senator John McCain. How did he do it? Well aside from charisma and well-written speeches he was able to command and inspire an abnormally large voter turnout.
How? By forgoing phone banks and address-books as a primary source of voter generation for a more modern method: the web. Obama turned to media like Facebook and Twitter to interact with his audience live and reach a younger base of voters. This spurred action and gave life to his campaign that propelled him to victory.
It’s not unlike how social media and marketing to where your prospects live has changed the game of running a business and blog. Buying email lists doesn’t work. It’s about creating compelling content that draws readers in and keeps them coming back.
Another Democrat hopeful was Bernie Sanders who, early on, commanded an immense social media presence. Much like Obama before him, Sanders embraced new social technologies such as Snapchat rather than simply relying on the standbys of Twitter and Facebook (both of which are now giants and older hats in the game). This creative strategy led Sanders to be immensely popular with younger voters. Which is no surprise as the Sanders campaign marketed directly to them. When it came to the web Sanders used traditional social media methods as well as Reddit to interact directly with prospective voters giving them a level of touch virtually unseen before.
It was a gamble that some may say did not pay off in the end, but believe me it changed the game going forward and will play a large role in the 2020 election.
Love him or hate him, we’ve got to talk about him. Trump, like the above, did an excellent job at building an online brand, and sticking to off the web. The business mogul garnered 14.2M Twitter followers to Clinton’s 10.8M while responding to news events, critiques, and political issues with rapid-fire tenacity. Even if it was 2am Trump was online (or perhaps his staff) was online ready to respond at will while likely causing a storm on the web.
Thanks to his Twitter account (and often provocative statements on said account) Trump was able to stay in the spotlight throughout the primaries while revving the engines on his own campaign to keep the momentum going while minimizing the cash he actually spent to do so. It was a smart move by the campaign and brought a level of interaction and grass roots that paid off in the end.
He did an excellent job of building a brand and audience and putting them to work for him, which allowed him to gain a surprising amount of steam heading into the election.
The major benefit of utilizing social media in presidential campaigns, as we have seen, is an expanded reach. By marketing to younger and more mobile audiences you can push past the traditional media of television and radio and reach even higher heights. Gone are the days where your marketing plan was contingent on people viewing your ads in their homes. Now presidential hopefuls can blast their message straight to the phones of prospective voters.
The best part is the voters have no idea they’re being marketed to, and often share what they see with their friends creating a viral effect.
It’s no shock though, right? Social media marketing very well may be the best way to market nowadays. Blogs and businesses, at least the smart ones, have caught on and heavily invest in social media strategies to jump ahead of the competition. Therefore it’s no surprise that presidential campaigns do the same thing. How else are you to separate yourself from your opponent?
The final way social media has impacted presidential campaigns is by providing a new level of engagement. Gone are the days where public figures are seen from far away and only converse with the elite. Thanks to Twitter and Reddit these rounds of presidential candidates have been able to interact with their constituents on a whole new level. Imagine by just logging on to your computer you can access the guy who either runs your country or hopes to. I don’t know about you, but that’s pretty powerful. And unbelievable.
Thanks to social media you have a new level of direct access to candidates. It allows you to ask questions, and view their reaction to news events (for better or for worse). Frankly, it makes politics more interesting and fluid, a part of our lives. It’s not just a series of ads on TV along with three debates. It’s something that continues with us as a part of our daily routine, which can be a pain but honestly is pretty interesting as well and was never possible before now.
The game has drastically changed. Marketing has changed for bloggers and businesses, but has even extended into politics. When it comes to the race to the White House social media plays an enormous role in our election process. By allowing candidates to target their markets and reach younger voters they are able to get ahead of their opponents. Through providing cost effective ways to boost reach as well as a medium for engagement, social media has brought us a level of activity and exposure never seen before.
Love it or hate it, thanks to the ever-evolving web, we’re going to see politics get a lot more personal. What can we learn from a blogging perspective? Market to your prospective readers, build a brand (hey we can help with that!), and try to engage your audience as much as possible. You may not be president, but your blog will benefit from your focus on social outreach.
In our recent posts, we have detailed the importance of avoid blogging pitfalls and staying away from blogging’s seven deadly sins. Continuing with that theme, Blog Trackr would like to highlight 5 social media mistakes you could be making that may be hurting your brand and blog.
Social media marketing is an important component of spreading your blog across the Internet; therefore, before you post anything or Tweet about issues relevant to your blog, here are 5 social media mistakes you should avoid.
Interacting with Your Fans
Social media is implicitly social. Therefore, do not ignore fans that comment or retweet what you post on social media. Rather, engage in a dialogue with them, even if you happen to disagree on a certain issue.
The reason why you take your blog or business onto social media is so that you can build relationships with consumers. If people are reading your content so much so that they comment on a story you wrote, don’t ignore it! Acknowledging them and listening to their concerns could lead them to tell their friends or colleagues about your blog.
An incoherent social media strategy
As we have documented in prior posts, every social media site has its quirks. On Facebook, the emphasis is on visually creative and eye-catching information that compels readers to click on your story.
On Twitter, you are limited to 140 characters and, therefore, you are forced to be clear and concise and draw readers in a direct, less elaborate way.
On LinkedIn, your audience will be business professionals looking for information and you must adapt your tone accordingly.
Knowing your audience across social media platforms will enable you to develop a strategy to target that group.
Quantity over Quality
This mistake can occur in two different phases: the number of social media channels you operate and how often you post on each site.
When you start crossing over into social media channels, you should be sure to select the right ones. If you are a food blog, you may use Instagram or Facebook, but have less of a need for LinkedIn. If you are a political blog for a think tank, you could focus on LinkedIn to target business professionals who will be looking to analyze your complex material.
If you start to invest too much in social media channels, you should be sure that you have enough time to devote to manage them.
Once you have a schedule for posting updates to your various social media channels, you should be sure to keep track of how often you post on social media. Increased posts diminish engagement over time.
For example, LinkedIn posts should generally average one per day while Twitter should be limited to about three posts per day. Make sure you do not over saturate one social network and provide a disincentive for people to find your website or blog.
Quality content in a well-written blog post should be enticing enough!
Differentiate Your Content on Facebook
Even though you should utilize different social media strategies for each site, Facebook provides an opportunity for you to distinguish yourself with different posts. It allows you to post videos, images, links to articles and other infographics.
Each social media site should be an opportunity for consumers to find information they cannot find anywhere else. While each social media site offers a specific target audience (like Instagram allows you to interact with visual learners who love looking and commenting on pictures), Facebook allows the most variety where you can experiment with what works and what does not. If your videos are getting the most attention, you could consider creating a separate YouTube channel for them all and encounter a new audience.
Talking Too Much About You
It may seem counterintuitive but not sharing or commenting on others’ posts in your field is one of the most important social media mistakes to avoid.
If you think that the information that others develop could be useful to your audience, share it! You never know what sharing another post could do to the appearance of your posts on others’ networks thereby increasing your audience.
After reading this post on social media mistakes to avoid, be sure to check out our other posts on what to post on these channels and how you can continue to stand out on the Internet.
We’ve written on some of the big social media sites, now it’s time to write on one you might not have thought to use. We’re talking about Pinterest. Pinterest is another form of social media that bloggers can leverage to drive interaction on their website. With more than 100M active users, Pinterest’s unique features can allow you to engage with your readership in exciting ways. So now let’s get down to it: how you can use Pinterest to boost your blog. Read more “How to use Pinterest to boost your blog”
When writing any blog, one of the most important considerations before you put your fingers to the keyboard is to figure out how people will know about it. Sure, you can promote the blog on your website, Facebook and Twitter. But what if your audience is not aware of your website and has almost no presence on those other social media sites? That’s why this week we’re writing about promoting a blog on LinedIn. Read more “The keys to promoting a Blog on LinkedIn”
Once the idea of a brilliant Harvard student, now Facebook is a household name across the globe. Nowadays if your blog doesn’t have a Facebook page, well are you even trying? If you’re a bit behind though no worries, with this tutorial in hand you’ll have everything you need when it comes to creating an all star Facebook page. Read more “Creating an all star Facebook page”
Now I know I’ve said it before, but I want to do an entire post on this subject: social media is really important. Not just for your blog, but for your entire business and marketing strategy. Not only is social media free, it’s highly effective, very broad, and easy to use once you get the hang of it. So without further delay let’s get to our social campaigns you absolutely have to be running. Read more “5 social campaigns you need to be running”
I’m not going to lie, I’m a huge fan of Twitter.
It’s such a versatile and useful tool to grow your blog, and I honestly think it is chronically underutilized. Sure Facebook was the original successful social media (sorry MySpace), and Instagram was the one that attracted aspiring “models” and got bought out, but there is just something about Twitter, and micro blogging in general that you need to use in your growth strategy.