Target Audience Marketing Tips

Tailoring Content To Your Target Audience

For marketers it is easy to become obsessed with the numbers, while ignoring what really matters: quality engagement. While growing numbers of likes, clicks or followers can undoubtedly boost a brand’s following base, it also can distract marketers from tailoring their content to their ideal customers. When it comes to valuable engagement from consumers, it’s important to focus on quality, not quantity. If you find your brand struggling to hold onto a target audience, we’ve got you covered. We’ve narrowed down the most effective ways to tailor your content to increase your target audience engagement. Read more “Tailoring Content To Your Target Audience”

Canva Marketing Tips

Using Canva to Create Graphics for Social Media

For those who specialize in digital or social media, there are many graphic design platforms out there. Some of these require a subscription, but others, like Canva, are free to use for professionals and non-designers alike. Canva is a tool that we use quite often here at Blog Trackr. From Instagram to Facebook, even to our blog posts. As you’ll see, Canva is an excellent tool to use when it comes to creating stunning visuals so let’s dive in. Read more “Using Canva to Create Graphics for Social Media”

Marketing Tips

Building an affordable SEO strategy for your business

Search Engine Optimization, or SEO, still seems to strike fear and concern in the hearts of many a business owner. It seems… foreign. Complicated. Technical. The internet is a huge place, how is my business supposed to rank? How can I control its rank? Sheesh, these questions are enough to make me nervous. Fortunately, we’ve done our homework and have compiled some affordable SEO strategy tips to get you started.  Read more “Building an affordable SEO strategy for your business”

Marketing Tips

Marketing your business on Reddit

I’ve marketed across various social platforms and reddit may be one of the most rewarding when done well, and depressing when done poorly. So how should you go about marketing your business on reddit?

Reddit is a sort of news aggregator; users from all over the world join and share links to various subreddits. There are literally subreddits for anything: personally I’m subscribed to one for digital marketing and another for web development, as well as ‘fun’ ones for movies, tv shows, and books. Read more “Marketing your business on Reddit”

Marketing Tips

Five New Year’s marketing resolutions that don’t suck

I’ll be perfectly honest, I hate New Year’s resolutions. Maybe I’m a grinch, I like to think it’s more about realism. I don’t need a day or time of year to decide to change my life: if I want to get healthy it starts now, not January 1. I digress though. This post is not about bashing New Year’s resolutions. It’s to piggyback off our previous post, setting realistic goals, so you can make 2018 the year for your business. Read more “Five New Year’s marketing resolutions that don’t suck”