Since launching in 2010, Instagram has become of the fastest-growing social media platforms with over 700 million users as of April 2017. With such a wide user base, bloggers and businesses need to tap into Instagram’s potential for broadening marketing efforts. Instagram should become part of your marketing strategy as more than 70% of users look up brands on the app. For those who haven’t joined that bandwagon yet, stay tuned on how to start marketing on Instagram. Read more “5 Tips for Marketing on Instagram”
We talk a lot about branding and marketing strategy. But what the hell does it all really mean? Branding is such a subjective and complex term, and to be honest I really hate that because it doesn’t have to be that way. So I got to thinking: what if I just wrote up a branding playbook, a blueprint that anyone could use? Read more “Our Marketing/Branding playbook”
People follow fads; not much has changed from the Dot Com craze that’s for sure, it’s just been replaced with a new face. Isn’t that the phrase, there’s nothing new under the sun? Next on the list was the rise of one-word companies, like Uber. Then names with dropped vowels (cough, cough). And now everything’s farm to table or artisan (seriously). Crafting a brand is a lot more than a trendy name or tagline though–in fact, it’s a heck of a lot more.
Read more “Crafting a brand: Guidelines to help you start”
I’ve noticed a trend recently when it comes to blogging and social marketing: it seems like a lot of companies are talking at their customers and not with their customers. When it comes to marketing, it feels as though businesses are shouting into the void and throwing everything they’ve got at the wall to see what sticks. Man, what an awful way to market. Read more “Talk with, not at, your customers”
So you’ve started blogging. Great, there are literally 700M other people doing exactly what you do. What you do being writing 300 to 500-word posts at a regular interval. You see, just blogging by itself isn’t enough any more when it comes to standing out. When a 12 year old with an internet connection can do what you do, and a professional writer can do it better where does that leave the rest of us? Instead of focusing on what you do, focus on why you do it and build a unique brand for your blog. Read more “How to build a unique brand for your blog”
You hear the word differentiation and, in some ways, this word can become over-saturated. What exactly does differentiation entail across social media platforms? We analyzed each form of social media in earlier blog posts exploring how to exploit the benefits of each to help grow your blog. Read more “Differentiation: A Strategy Across Social Media”
So a few weeks ago I wrote about my/our ‘why’ (check out the full post here). This week I want to talk about your why. Well, not your why specifically, but to encourage you to think about your why as I have. So let’s go ahead and answer the question ‘why do you blog’ together. Read more “Why do you blog?”
When you write a new blog post, your first objective should be how to make sure your readership knows about it. The obvious channel is to post an update to your social media pages, but there are other strategies to let your audience know about your most recent article. One of those ways is to tap into the power of email communication. This article will outline the basics of email marketing so that you can better tap into an ever-growing audience. Read more “The Power of Email Communication”
Guerilla marketing for blogs… what the heck is that? For a blogger on a budget, or even a small business, it may be one of the best tools in your belt. In short guerilla marketing is the method of using unconventional and cost effective tactics to stick to a budget while crafting an effective marketing campaign. Read more “Guerilla marketing for blogs, not just for zoo critters”
Blogging is something single guys in their mom’s basements do right? Why should my company blog?
Well imaginary questioner, you’re wrong and you should blog because, frankly, if you’re not you’re behind. Blogging has become essential to growing and marketing businesses in the past five years, making companies still relying on cold calls look like they belong on display in the local museum. Read more “Why should my company blog?”