make money off your blog Marketing Tips

Branding Tools and your Marketing Strategy

In our previous posts, we discussed the importance of your personal branding playbook and even shared our own quarterly branding document, easily adaptable to your blog or business.While that document marks an ideal first step, now you must think about what branding tools are at your disposal to accomplish your goals. These are the goals that fall under the umbrella of your overall marketing strategy. Read more “Branding Tools and your Marketing Strategy”

Marketing Tips

Four ways to stay on track the rest of…

Halloween is over, Thanksgiving is in a few weeks, and before you know it we’ll be in 2018. Holy crap. How did the year go by so quickly? Time has a habit of doing that, and while we can’t control how quickly it slips away we can control how we react. If the year feels like it’s been pulled out from under you, don’t worry we’re listing our five tips to help your marketing efforts stay on track. Read more “Four ways to stay on track the rest of the year”

Marketing Tips

5 Tips for Marketing on Instagram

Since launching in 2010, Instagram has become of the fastest-growing social media platforms with over 700 million users as of April 2017. With such a wide user base, bloggers and businesses need to tap into Instagram’s potential for broadening marketing efforts. Instagram should become part of your marketing strategy as more than 70% of users look up brands on the app. For those who haven’t joined that bandwagon yet, stay tuned on how to start marketing on Instagram. Read more “5 Tips for Marketing on Instagram”

Marketing Tips

Crafting a brand: Guidelines to help you start

People follow fads; not much has changed from the Dot Com craze that’s for sure, it’s just been replaced with a new face. Isn’t that the phrase, there’s nothing new under the sun? Next on the list was the rise of one-word companies, like Uber. Then names with dropped vowels (cough, cough). And now everything’s farm to table or artisan (seriously). Crafting a brand is a lot more than a trendy name or tagline though–in fact, it’s a heck of a lot more.
Read more “Crafting a brand: Guidelines to help you start”

Marketing Tips

Talk with, not at, your customers

I’ve noticed a trend recently when it comes to blogging and social marketing: it seems like a lot of companies are talking at their customers and not with their customers. When it comes to marketing, it feels as though businesses are shouting into the void and throwing everything they’ve got at the wall to see what sticks. Man, what an awful way to market. Read more “Talk with, not at, your customers”

build a unique brand for your blog Blogging Basics

How to build a unique brand for your blog

So you’ve started blogging. Great, there are literally 700M other people doing exactly what you do. What you do being writing 300 to 500-word posts at a regular interval. You see, just blogging by itself isn’t enough any more when it comes to standing out. When a 12 year old with an internet connection can do what you do, and a professional writer can do it better where does that leave the rest of us? Instead of focusing on what you do, focus on why you do it and build a unique brand for your blog. Read more “How to build a unique brand for your blog”