Marketing Tips

Marketing flywheel vs marketing funnel, which to use for…

At this year’s Inbound conference it was announced that the flywheel is the way to go when it comes to marketing. Typically marketers and businesses operated on a funnel – contacts visit your site (because you are a good inbound marketer), fill out a form, and the process continues from there. The marketing funnel was a good strategy for a while, but what is this new marketing flywheel and where does it fit in with today’s marketing approach?

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Buyer's Journey Marketing Tips

Understanding the Buyer’s Journey

Potential customers for your blog or business often participate in the same ways of thinking. This journey can be divided into distinct phases or stages. While it can be tough to generalize someone’s thought process, buyers often think about their problems and solutions in identifiable ways. Numerous articles point to these steps as the awareness stage, the consideration stage and the decision stage.

These steps may not progress from one step to the other. Sometimes buyers go back and forth between these stages. During each of these steps, there is an opportunity for your blog or business to interact with these buyers.

This article will focus on these different stages and the opportunities that they provide for your blog or business. Often, these steps provide the chances to improve your content marketing strategy.

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Marketing Tips

Setting your email strategy up for success with subscription…

Email is one of those things that all companies do, but no one really knows why or how to do efficiently. Huh, that sounds like a great deal of content marketing streams like blogging or social media. Content marketing is more than simply creating content and pushing it out to the masses, it’s about targeting the content you create; email is no different. That’s why we’re diving into the right way to handle email subscription types so that you can email like you mean it. 

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Marketing Tips

Market Research – Finding Your Ideal Customers

Target markets are crucial for all companies, whether it be a startup or a fortune 500. Let’s face it: not everyone will be interested in buying what you have to offer. Although a larger, more generalized audience may seem enticing to some, a strategy like this will end up costing you quite a lot. Identifying target audiences and employing market research strategies with these specific customers in mind will set your company on the right track for maximizing your potential. Allocating resources and energy into more specifically identifying target audiences is well worth your time (and money!). Read more “Market Research – Finding Your Ideal Customers”

Video Marketing Marketing Tips

Platforms to Assist in Video Marketing: Part 2

A few weeks ago, Blog Trackr wrote a post focusing on what platforms can assist in your video marketing strategy. Before reading this article, make sure to check that story out. At the end of that post, we mentioned that there are many video marketing platforms out there. It can be overwhelming to figure out where to start in creating videos for your blog or business.

However, there are programs for iPhone and computer that can help beginners seamlessly incorporate videos in your yearly marketing strategy.

Here are 3 more possibilities if you are looking to expand into video marketing.

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Marketing Mistakes Marketing Tips

Five Common Marketing Mistakes and How to Fix Them

Everyone makes mistakes. Mistakes are easy to come by, especially in marketing.  If done right, successful marketing enables you to connect with the right people for your product or service, gets people excited about it and, most importantly, builds up your business. However, it is easy to fall into the trap of common marketing mistakes. That’s where we come in. We’re here to lay out five dangerously common mistakes to avoid that are costly to any business.

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Video Marketing Marketing Tips

Platforms to Assist in Video Marketing: Part 1

At Blog Trackr, we have already written about the basics of video marketing. Before reading this post, make sure to check out that article for some tips on getting started in creating videos for use on your blog. In this post, we will examine video-making platforms that you could consider when you engage in video production.

These platforms will assist in your video marketing strategy. Some of them offer user-friendly features for novice filmmakers while others provide additional benefits for more tech-savvy individuals. Regardless of which platform you pick, make sure you incorporate video marketing in your overall blogging strategy.

With that said, let’s look at some offerings out there that can help you in creating high-quality videos. Since the following list only has 3 suggestions, it is by no means exhaustive and consists of a mixture of phone apps and computer platforms. However, everyone must start somewhere so be sure to consider one or more of the following suggestions.

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