Blog Trackr has presented numerous articles detailing what bloggers should do to find success, ranging from having a good keyword, to designing an eye-popping website, to marketing their ideas across social media channels.
However, blogging is a science and, if you are starting out in the blogging world, there are some common mistakes bloggers make that you can avoid duplicating.
Therefore, here are 5 common blogging pitfalls you should avoid if you are thinking about creating a blog to express your interests or grow your business.
A Poor Understanding of Your Audience and Your Own Availability
One of the first blogging pitfalls that beginning writers fall into is lacking a solid understanding of your audience. When you first start out blogging, the harsh truth is that your audience does not care too much about you. They care about what you can teach them.
Much like dealing with people face-to-face, you should put yourself into your audience’s shoes and see how things look from their perspective. They will be looking for something very specific so creating a blog simply for social media marketing may not be the best use of your time.
Concurrent with this problem is your own availability. When you start a blog, you will be, most likely, ecstatic at its potential possibilities to grow your business. However, one of the first things you should create is a publishing schedule that will keep you on track.
If you begin with the mindset of writing five articles per week, you may feel overwhelmed and quickly abandon the project.
However, if you allot time to write and edit your posts you will feel much more confident in knowing that your blog posts are generating the most traffic and are engaging for your audience.
The second common blogging pitfall is electing not to self-host your site. Now, if you are blogging just for family and friends it could be fine to host a blog on WordPress or BlogSpot.
However, if you ever want to be taken seriously as a blogger or make money from it, you will need to find a site to self-host your blog.
Blue Host, in combination with WordPress, is probably the best web hosting site for your blog.
Avoiding Social Media
It is almost impossible to avoid this blogging mistake, but it is worth mentioning nonetheless. When starting a blog, it is important to integrate your blog across social media channels such as Facebook, Twitter, LinkedIn, Google Plus and Tumblr.
Posting great content will not be enough if people cannot discover it! Make sure to add the social sharing buttons to every post and to your website’s home page.
Writing Long Paragraphs and Not Differentiating Content
Due to the proliferation of smart phones, the average human attention span is about eight seconds.
Therefore, writing long, analytical paragraphs may work for a research paper, but it will not work for a blog.
Another common pitfall in blogging is emphasizing the written word too much. Be sure to break up large amounts of text with pictures, videos, GIFs, and other multimedia options.
This will not only improve traffic to your site, but give it some variety that distinguishes it from your competition.
Expecting Instant Results
Much like cooking a good meal for your family around the holidays, blogging takes time. You cannot start making money on your blog without an audience. You need to cultivate your audience, respond to their comments on your posts and engage with them on social media.
Growing your audience will take time, but the biggest blogging pitfall bloggers can make is to give up too early. When you start out, you are literally starting with no one. Rejoice in the people that do follow you and focus your efforts on making quality content available on a consistent basis.
Your blog will grow and, in turn, so will your business.