If you are like me, you love to learn by absorbing information through informational videos. It is said that pictures are worth a thousand words. For your blog, it is always good to maintain a solid balance between text-based articles, infographics, images and podcasts. Videos are an intriguing topic because it seems like a daunting task to first shoot, then edit and then publish uniquely imaginative videos that engage your audience.
However, if done right, videos can aid the message you want to send to your audience. And creating and publishing them less time-consuming than you may think.
Gathering the Equipment
In order to create a video, you need to start with gathering the necessary materials. First, you do not need to immediately invest in expensive camera equipment. A phone or computer may best be suited to your needs.
If you already have a digital camera for other purposes at your business, the video feature on the camera will also work.
Audio quality will also be an issue that may need to be addressed before you start filming. You can buy an external microphone if the camera’s built-in microphone fails to meet your expectations.
If you do stick with the built-in microphone, be mindful of outdoor noise (such as wind) or indoor noise (such as an air conditioner) as that could impact sound quality. If people cannot hear what you are saying, they will ignore the video you worked hard to create.
Finally, if you decide to use your computer to record a video, programs like Camtasia for Windows or Screenflow for Mac are more expensive options that you could decide to use instead of a camera or a phone.
When you begin filming a video, there are some additional considerations to think about. The most important of these is the role of proper lighting. Make sure that, while filming, the source of light is behind the camera or slightly to the side.
While shooting make sure you speak with a loud, clear voice. No one was born with an innate on-screen presence. If it helps, work from a script as you shoot the video.
If you are new to editing videos once they are finished, there are options out there that are user-friendly. For example, ShredVideo allows you to create a video without any technical know-how.
Computers also have built-in editing software programs such as Movie Maker for Windows and iMovie for Mac.
If you are looking to integrate music into your video, Jukedeck is an online program that allows you to use music royalty-free.
Once you create a video, the question becomes where do you publish it? YouTube is an obvious choice. Much like other social networking sites, you can subscribe to YouTube channels and interact with your audience on comment boards.
Once it is published, you can easily share your video across the rest of your social media channels.
Much like other social media channels, the quality of your YouTube channel depends on the number of videos, the frequency of new posts and your video quality (always try and shoot in high-definition).
If you are looking for ways to market your video outside of your blog and YouTube, you can also try Vimeo. It has over 3 million members and more than 16,000 videos uploaded daily.
The key to producing quality videos is patience. It may not work out the way you intend at first, but your dedication will allow you to adapt as you see what videos fall flat and what videos really connect with your audience.