If you’re planning on growing your brand, a customer email list is a necessity. Let’s be honest: for a small startup, the task of creating this list may seem daunting, but it doesn’t have to be. Implementing a few simple steps into your marketing strategies will help jump start your company towards cultivating effective email marketing.
Email marketing is a powerful and effective tool when marketing to your target audience. Email marketing focuses on loyal customer retention, which is a valuable strategy for long term growth. Generating an email list will help you to market exactly to the people who you want your product most. While cultivating a loyal email subscriber base, email marketing also allows customers to feel more connected to the brand through updates, flash sales, unique offers or promotions.
Include CTA’s on Multiple Pages
Websites who use CTAs or “call to actions” generate a greater number of subscribers than those who don’t. The reason? Viewers don’t have to go searching through your website in order to provide their emails. CTAs make it easy, simple and sometimes unavoidable for readers to subscribe. Most company sites include CTAs on their homepages, but why not include them in other sectors of your website? For example, include a pop up CTA on your “About” page or “Contact Us.” This will give readers multiple opportunities to provide their information and for you to collect it!
Utilize Other Social Media Platforms
The company website shouldn’t be the only place where consumers can share their email address. In fact, other social media platforms, such as Instagram or Facebook may even be more successful. Consumers that are already connected with you on social media may feel more inclined to share their information than those who don’t follow you. That’s why utilizing these platforms is a win-win: followers are already predisposed to providing their email. You can include sign up buttons or portals on the top of your Facebook page, for example. On Instagram, you could insert a link in your biography and periodically remind followers to sign up for more information about your business.
Include “Bonus” Content
Offering bonus content at the bottom of a blog post is a tactical way of attracting new subscribers. If you read a great blog offering smart tips on a topic of your interest, you’re probably more likely to sign up for additional content promised by that company. Offering sales, deals or discounts acts as incentive for consumers to provide their email addresses. Such content also can give new consumers something to look forward to!
Section Your Email Lists by Customer Preferences
Not all consumers are created equal. Far from it, in fact. So why send broad and generic emails to consumers who you know won’t be interested? Creating an effective email list is not necessarily about how long you can make it. In order to reap maximum benefit, your list needs to be tailored to the needs of different consumer personas. Begin by sending out surveys in order to gain a comprehensive understanding of your customers. From there, work towards segmenting your list: the more relevant a consumer’s email is to them, the more effective your marketing strategy is to you.
Create a Blog the Customers Can Subscribe to
Blogging is a fundamental building block of increasing customer retention and generating interactions between you and your customers. A blog gives visitors new content to look forward to by subscribing! Blogs enable your brand values to shine through more organically and personally. Many consumers are far more likely to subscribe to a blog than a regular brand website, even though they most likely are subscribing to both.
Ask Readers for Feedback
Asking for feedback or encouraging suggestions is another effective way for consumers to provide emails. Including a forum or comment section on your website is an easy way to incorporate this type of dialogue.
Although building an email list takes incredible patience, time and strategy, it is vital to the success and growth of a business. Fine tune your email marketing with some of these tips to ensure your strategy is most effective. However, don’t forget that your email list should constantly be changing alongside the growth of your company and the new customers you acquire.