In this third installment of our blogging history series, we will be looking at the growth of blogging from a typically short article to other forms of media. Blogging was about to differentiate into novel types of displaying content and sharing your opinion on an issue.
As blogging entered the year 2004-2005, a new phenomenon called YouTube was about to change the game for aspiring blogger everywhere.
The Rise of YouTube
In February 2005, YouTube launched for the first time. Although it was originally used as a dating site, it gradually shifted to general videos that the public could post by setting up an account.
You can see that this rise eventually led to video blogging where viewers could follow along as a blogger shared his or her ideas on a topic of their choice.
The Huffington Post as a Modern Blog
Later in 2005, the Huffington Post launched for the first time. Although when you log on today, you may think it is a news site, it is best described as a group forum where staffers, columnists and unpaid bloggers post to the site.
This website serves as one of the best models of what a blog can be as it is a mix of syndicated and original content lending some to think of it as a traditional news site.
What is interesting about the Huffington Post setting the precedent for other bloggers is that one of its co-founders, Jonah Peretti, went on to find the website Buzzfeed.
The Rise of Micro-Blogging
In 2006, Twitter co-founder and CEO Jack Dorsey sent out the world’s first tweet. In doing so, he changed the future of blogging by allowing anyone to post an opinion in 140 characters or less.
Anyone could now share stories, news and other types of content in the smallest format possible.
In 2007, shortly after the introduction of Twitter, came the rise of the website Tumblr which offered a variety of different post types that allow users to format their posts however they want and add multimedia objects.
Tumblr’s founder, Josh Lowensohn, claimed that the site was for those who did not believe they had enough time to manage a full-time blog.
With these new ways that bloggers could interact with the world, there came more harsh comments or tweets about your ideas.
In response, media mogul Tim O’Reilly proposed a Code of Conduct in response to threatening comments a friend received on her blog.
In this Code of Conduct, you take responsibility for your own words as well as take responsibility for what others post on your blog, eliminate anonymous comments, and don’t say anything online that you wouldn’t say in person among other rules.
Today, the Huffington Post took those lessons to heart by requiring users to link their Facebook profile before making a comment.
In 2007, blogging’s future looked bright, but it was about to enter a brief dark age, which we will look at in the next segment.