Money is, and likely always will be, an uncomfortable subject. But we live in a world where money is important. And you’d be lying if you said you didn’t hope your blog could generate some form of second income. That’s why we’re running out guide on how to make money off your blog.
I mean, who doesn’t love the day-time mom blogger millionaire story? While that’s largely falsified and an edge case, there’s no reason you can’t profit off your passion. During my time with Monstah Mash we made some profit and while there are plenty of resources on how to make money, but most of them are selling something or sound too good to be true. Let’s sift through some of the bs together.
When it comes to monetizing your blog you’ll have two main options: advertising or selling merchandise. With advertising it’s all about getting eyeballs on your site to increase your pageviews and therefore your revenue. With merchandise it’s about creating quality products people will want to buy, and setting up an easy way for readers to buy them. I’ll give you a brief run-through of how we did this with Monstah Mash and how your blog can start making money.
This is the primary source of income for many blogs, and is the bread and butter of the internet. Think of your site as a billboard, the more eyeballs on that billboard the more valuable it becomes. If your blog has a high viewership you can enroll in ad-sharing networks such as Google’s Adsense, or even negotiate your own deals. Adsense is a great simple platform as it allows you to embed code for ads on your site, while generating a dashboard report to view their performance at a glance. Depending on your traffic, this can be a great way to make money off your blog and leverage your readership.
With Monstah Mash we used a mix; we had a pretty good base of users and were able to make some money off of Adsense as well as an ad network specifically made for sports blogs. We even negotiated a few private ad deals giving us money to invest back into the site, leading me to the next method of raising money.
For private ad sales many reached out directly to us, however don’t be afraid to be a bit proactive in your efforts. After all, not reaching out is a guaranteed “no” so what do you have to lose?
Who doesn’t love stuff? Especially high-quality branded stuff? Merchandise can be a tricky path to take as the products you roll out must be of good quality for this to work. However if you can pull it off, it’s a great moneymaker. With Monstah Mash we took on a part time designer to come up with shirt designs that we sold through an online store. We had the shirts done up, rolled them out to our readers, and let them take care of the rest.
It was a great system, didn’t cost us and egregious amount, and brought in some extra revenue. Plus it allowed us to further cultivate our branded persona, which tied into the actual work we were doing on our site. Win-win.
Not sure where to sell your stuff? A few of my favorites are Zazzle, Redbubble, and CafePress. They make it easy to place your designs on a variety of products and sell through their store while making a commission. Personally I chose Redbubble as their easy-to-use interface made setting up shop a breeze, but the above three are a great starting point to get your site shop off the ground.
This is another commonly used way to make money, though not one I personally utilized. Affiliate links work by essentially placing a text ad or even a visual ad, and then making a percentage off the top of the sales. Essentially you’re selling another company’s product on your website, and getting a percentage of the sale for the effort. If you have a high-traffic blog and those readers are apt to make purchases on your site then by all means go for it. For Monstah Mash we were a news site, not a site people went to to buy things so this was never something we pursued.
There are tons of great resources on affiliate marketing so choose wisely as while there are many great avenues to make your millions, there are many duds as well.
As you can see, there are quite a few ways to make money off your blog. Don’t let that discourage for frighten you though! Sure not every strategy will work because each blog is unique, so take some time to experiment and find your sweet spot. For a short while we tired affiliate marketing but it just didn’t pan out, and we didn’t even try merchandise until our last two years during which it worked out great. As with all things in blogging it’s a journey and learning experience. So go out there, and try to monetize an aspect of your blog, who knows it may pay for itself and put some spending money in your pocket.