I hope you’re ready because this week we’re going to take a very deep dive into the wonderful world of email. While the days of You’ve got Mail are far away in everyone’s memory, email is still one of the number one methods of web communication. In today’s world building a bullet proof email campaign is not just a luxury, it’s a necessity. Read more “Creating a kickass email campaign”
Now I know I’ve said it before, but I want to do an entire post on this subject: social media is really important. Not just for your blog, but for your entire business and marketing strategy. Not only is social media free, it’s highly effective, very broad, and easy to use once you get the hang of it. So without further delay let’s get to our social campaigns you absolutely have to be running. Read more “5 social campaigns you need to be running”
I’ve written on the importance of blogging with some flair before, however I wanted to go a bit more in depth this week. I’ve touched many times on the fact that people don’t just read blogs to be educated, they read them to be entertained. While there is a great deal that goes into entertaining and delighting your readers, the best place to start is crafting your blogger persona. Read more “Crafting a blogger persona”
I take the train to work most every morning and more often than not I see my fellow passengers glued to their phones or tablets. More often than not, they are reading blogs which is why this week’s post is on the popularity of blogging.
From the fresh-faced kid starting a new job and the older gentlemen passing the time all the way to the mother corralling her children while trying to find some sanity, people are reading blogs. 10 years ago blogs were written by single, balding men living in their mother’s basements. They were chronically “uncool,” as were their readers, but today the popularity of blogging keeps on rising.
Having run Monstah Mash for the past few years my bread and butter is sports blogging. However the world of finance has always been something near and dear to me as well. In fact before jumping into the world of technology, the world of wealth management was what I had originally set my eyes on. And that is why blogging in private wealth management will be the subject of this week’s blog post. Read more “Why your private wealth management firm should blog”
When it comes to blogging you’ll have to juggle between sparing no expense and pinching every penny you’ve got. Your design and content must be top notch to jump ahead of your competitors, but you don’t want to go so far in the red that you shut everything down. From blogging for three years I’ve found a few cost effective marketing strategies that do the trick and can help you take your blog to the next level at little to no cost. Read more “3 cost effective marketing strategies to grow your blog”
In writing a blog about blogging, I believe that having written and managed a sports blog, Monstah Mash, for the past three years gives me a fairly unique insider perspective as it allows me to speak from experience, and it makes the lessons I’ve learned from blogging worthwhile to share. Read more “Four lessons I learned from blogging”
You caught a breaking story, published a stellar write-up on it and are left with a new post on your blog and nothing else. Where do you go from here? If you don’t have one already, then developing a kick-ass blog content strategy would be the next place to focus your attention.
So you’ve got a sports blog?
10 years ago that would have been something pretty cool; guys like Bill Simmons who started their blogs on AOL accounts ended up being bought out by Yahoo and ESPN as revolutionary pioneers paving the way to a new kind of media. But now, well, a 12 year old with an internet connection and a laptop or tablet can start a blog thanks to content management systems like Squarespace, WordPress, Blogger, and many more that make the process simple, painless, and very quick.