We have discussed SEO (search engine optimization) numerous times here at Blog Trackr. However, if you are stuck with the same people engaging with your content, it can be frustrating and lead you to question whether you should continue blogging. Improving SEO rank requires dedication and a willingness to change what words will lead to increased reach. Here are just a few tips to get started at improving your SEO rank.
Publish Relevant and Timely Content
Your primary focus should be on writing quality content, not on simply thinking of a good keyword. Therefore, the first consideration to improve your SEO rank is to focus first on publishing enticing content. It is important to think of “dwell time.”
For those unfamiliar with the term, dwell time is how long people actually spend reading your article.
Based on research conducted by renewed entrepreneur Neil Patel, content ranging between 2,000-2,500 words tend to generate increased dwell time and rank the highest in search engine results.
Longer content gives you the opportunity to include your SEO keyword multiple times, increase the number of outbound links and provide more insight to your readers. Be sure not to overuse your keyword, but sprinkling it in here and there is a good way to go.
After writing your article, think about how people would search for that content to determine the keyword. Make sure the SEO keyword appears repeatedly throughout the article in order to improve your SEO rank.
However, keep in mind that what you are writing about most likely has been written before. Think of how you could differentiate yourself from the pack of other bloggers and be creative thinking about how your article could appear in specific or general Google searches.
Use different multimedia
When a reader clicks on your page, he or she may be bombarded with tons of text. While you may devote most of your time to writing, you should consider using images, videos, slideshows and audio to complement your written materials.
Search engines tend to look for “quality content” which is enhanced through an interactive presentation. Rather than posting passive content, creating interactive and innovative content can help your site soar. Not only will your SEO rankings improve, but your readers will thank you.
Think about implementing videos into your site as it has been shown that multimedia, and in particular videos, have a higher conversion rate than just text alone. When it comes to improving SEO rank, this is a quick strategy to implement into your workflow.
Optimize your site’s load speed
Have you ever been on a site where the content takes a long time to load? I think it would be impossible if you haven’t!
You need to capture readers’ attention quickly as a slow-loading web page will only deter your SEO ranking.
Studies have shown that a website loading for more than three seconds will cause 40% of readers to leave the page. Even from experience, how long do you wait for a slow page to load? My guess is not often and not very long.
After using a tool such as Pingdom or other website tools that track how long it takes your web pages to load will allow you to analyze what images or code is causing the site to load slowly. After adjusting accordingly, you can be sure that your SEO rank will improve.
The importance of metadata and layout
Although there are so many tips to improve SEO rank and is worth further research, the last recommendation is to consider metadata and layout.
In addition to the SEO keyword, metadata is where you can really stand out in a simple Google search. Having a strong title for your article as well as a good description that will appear right under the title in the Google search will provide readers with an incentive to click on your story.
Once prospective readers buy into what your attractive headline and metadata description, the layout of your article also plays a factor in improving your SEO rank.
Using an easy-to-read font size, bold colors, videos and other forms of multimedia and using short paragraphs all will improve your SEO rank.
There are many guides out there to help improve your SEO rank. While it would be impossible to dive deeper into the many techniques that can enhance your blog’s rank, here is a helpful guide from Moz.com that will help you even more as you endeavor to make your blog the most prominent influence on the Internet.
So go out there and take what you’ve learned about improving SEO rank to your blog. Sure it requires some work, but it’ll be worth it in the long run!