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Niche Content Marketing Tips

Niche Content and How Blog Trackr Can Help You

Simply put, running a blog and publishing content regularly is a challenge. How can you find the time to do it? One suggestion is to determine what niche your blog fits into. Blog Trackr, which went live online last week, can help in this process and determine what niche content is right for you and your blog!

What Is Niche Content?

There are millions of blogs out there and they cover almost every subject you can think of. Most first-time bloggers believe they need to cover everything, but that strategy often leads to frustration. You do not want to abandon a potential vehicle for getting your ideas out into the marketplace.

Part of the challenge of finding the right niche content is finding how your blog fills a need of your target audience.

Are you designing your blog to appeal to a specific geographic area? Or an industry? Or a particular demographic? These are the kinds of questions you should be asking as you examine the benefits of blogging and marketing.

Establishing Your Niche

The first tactic to find your niche content is to make it relevant. That seems simple enough at first, but what does that mean?

Make sure the content that you have is unique and provides value to your audience in some way. That practical information could consist in spreading your audience’s awareness about a previously-unexplored topic. Your blog could also just provide entertainment to your readers through its humor or interesting content.

Target Audience

Similar to your written articles, when you are looking to find niche content, finding your target audience is important. Right now, it may be someone ambiguous, but it is important to narrow your intended audience to one segment of the population. You may risk alienating your readers, but it is better to trim your audience down and then expand rather than start broad and abandon the project half-finished.

How Blog Trackr Can Help

If you are looking to find where your blog resonates most with readers, Blog Trackr’s software can help. With Blog Trackr, you can find your niche content by tracking your blog’s stats and discovering stories that will increase user engagement and client interaction.

If you are interested in finding out more, check out this video or try the app out for yourself here!

 

Going Mobile Marketing Tips

Going Mobile: Making Your Blog User-Friendly From Anywhere

Let’s face it: people seem to be on their phones 24/7. When you think about website design for your blog, you should not solely think about what it looks like on a computer. Most people may not access your site from a computer! They could be traveling, commuting to work or simply prefer to use their phone for business. There are some important tips to follow when going mobile and analyzing whether your blog is optimized for the mobile revolution.

What Is Most Important?

When potential business clients or fans of your blog access your website, what do they see? Remember, they are accessing your site on-the-go which means they are probably losing money in terms of increased data costs.

What is the most important feature of your blog that you want someone to see if they only spend a few minutes checking their phone?

If you are writing a food blog for a local restaurant, it could be the restaurant’s menu. If you are blog for a business, you could include a “best of” section on your mobile blog that features your most-viewed articles.

Mobile SEO

A search engine like Google has a separate ranking system for a mobile device called Mobile Google. Set up a site map for mobile users to rank highly in Google search engine results.

By creating a mobile site map, search engines can index your pages for mobile browsers.

Streamline the Site

When you are thinking about optimizing your website for mobile devices, you should recognize that long posts, anything using Flash or Java or elaborate pictures will cause longer loading times.

However, if you have multiple pages you would like to exhibit, make sure your website’s menu is easy-to-locate and navigate.

If you use WordPress as your online publishing platform check out this article for information on creating a mobile-ready responsive menu.

Integrate Instagram

If you are thinking about ways you could include pictures on your blog that can be accessed from a mobile device, remember to think about Instagram.

Powerful visuals can stimulate action so be sure to add Instagram to your toolbox of optimizing your blog or business for a mobile user.

And, if you are more adventurous, think about…

QR Codes

An innovative way of incorporating mobile marketing to help boost readership of your own blog is to include QR Codes on places where your blog or business could advertise. For example, ads that appear on trains or at museums could have a QR code on them to allow interested viewers to locate more information about their business.

If you are blogging for a business, you could include a QR code to a popular blog post or offer that your blog is running. To generate codes, you can consider using the Kaywa QR Code Generator found here.

Overall

With these few tips in mind, you can begin to optimize your site for a mobile audience and appeal to business professionals and casual readers alike.

 

blog trackr app now live Blog Trackr News

Blog Trackr now live for testing

I was walking to the grocery store this time last year when I first had the idea for Blog Trackr. I was thinking about what made Monstah Mash so special, and how I could help other bloggers like me.

I realized that directly consulting wasn’t the way to go. While the passion was certainly there, there are limits to what I can physically do. After all there’s only one of me and many blogs out there. Plus who would give their time and money to a 23 year old kid with a sports blog? So then I thought, why not automate it? Monstah Mash was a success because we curated a certain type of content that our readers came to expect. They wanted funny, so we gave them funny. We see it all the time though, radio stations, tv channels… people fall in love with niche providers, blogs included.

But that’s hard.

It’s hard searching the web for the right story. Trust me, these days any kid with an internet connection can start a blog and write about everything, leaving bloggers like me, well, a bit lost in the shuffle. Rather than write everything I had to write about the right things. I had to create truly remarkable content that would bring readers back for more.

Enter Blog Trackr.

How it works

With Blog Trackr you will be able to create a customized newsfeed for your blog at the touch of a button. It’s that simple.  Gone are the days of searching the web for topics to write and sources to quote. We do all that for you. We use the Alchemy API powered by IBM’s Watson to analyze your blog’s content and metadata, then search the entire web for articles that are comparable. We then create a newsfeed of these articles for you to view–all in a matter of seconds. Imagine if, instead of searching the web, the web brought the news to you.

We imagined that, and we built it. What took days and back and forth for approval is done in an instant as we bring the news you want before you even know you wanted it. Through Blog Trackr creating a niche blog and cultivating a unique brand will be as effortless as clicking your mouse or touch pad, and we bring this to you 100% free of charge.

That’s right, it’s free and you can access it here.

What’s next?

This is just the beginning, we’ve got some pretty big plans for Blog Trackr. Early in 2017 we will take our code to create a Google Chrome extension so you can access it from your browser with ease. Next we want to revamp and refine our algorithm to make Blog Trackr the best tool in your chest when it comes to blogging. While a machine won’t be an exact clone for your wit and personality, we want to make this app as darn close as possible.

Down the line we aim to create a mobile app that will send notifications as new articles enter your feed keeping you updated on the go, as well as the ability to “thumb up” or “thumb down” articles to evolve your feed. What’s more we want to track your top performing posts and keywords giving you a marketing and blogging assistant like no other. We’ll need you help to get there though, and invite you to take the next step on this journey with us.

So kick back and relax with your drink of choice, because we’re going to take care of everything for you from here on out. It’s time to have fun blogging again.

 

write better blog titles Blogging Tips

3 tips to write better blog titles

What’s in a name? Well, everything. Like it or not, the title of your post very well be the most important part of it. It’s what your readers will see and make a judgement off of when cruising through Facebook. And honestly, it’s the only thing a vast majority of people will read (depressing right?). Even better a majority of readers will pass that article along without even giving it so much as a skim. So let’s get to our guide on how to write better blog titles.

You need to make sure your headlines count, because everything rides on them. Literally. Or figuratively, either way it doesn’t matter, half of you who saw the title won’t read that sentence to care.

So obviously the titles mean a lot, so what can we, as bloggers do about it? “Writing better titles” is the obvious answer, but I meant to write a longer post than 120 words, so let’s get down to it.

In this post I am going to break down my top tips to create engaging and inviting titles that draw readers in, and more importantly encourage them to share your posts. The idea is to reach more readers right? While creating compelling content is always the goal, you need to create a catch to draw them in and get them to share, which is exactly what this post is about. So sit tight and enjoy the ride, I’ll walk you through my tips to create an effective and engaging title.

Make it catchy

Let me set the scene: it’s a Tuesday and you’re easining into the workday and scrolling down your Facebook feed. You see a series of articles and promoted posts and… they have these bland, generic titles.

Ugh the horror!

There are certainly worse things in the world. Though for the purposes of this scenario tell me, would you click on the article? If you see two titles, one that reads “Blogging best practices” versus one that reads “10 ways to boost your blog traffic”? Obviously the second one, you know it and I know it. It’s the one you will click on, and if you have to share one of them it’s the one you’ll share.

Now you don’t have to be an English major to write a catchy title, but try to give it some thought and planning and your effort will pay you forward. Really stumped though? Try to find a thesaurus for synonyms or an online alliteration tool like this one to get you started.

Whatever you do, don’t put a title that isn’t memorable at the top of your post, it’s a huge disservice to the work you’ve done and you don’t deserve that.

Keep it short

Want to know an easy way to write better blog titles? Keep them short, and the rest will be much simpler.

In today’s fast-paced world, we like things that are short and simple. No one has time to read through a long and convoluted headline–heck most don’t have time to actually read your article. They say don’t judge a book by its cover, but that’s not how we really behave. We make quick snap judgements based on what we see and act according to them. It’s a simple fact of life despite how we hoped we’d behave. So keep your titles short and sweet with plenty of “pithiness” and you’ll be sure to see the clicks rolling in.

Have fun with it

It’s easy to tell when someone is mailing it in, and it’s never enjoyable to see. There are blog articles that look like they were thrown together last minute with standard filler content, and then there are articles that look well crafted and made with love. Well, maybe not love but you get the idea. It’s the same with your title. If the title is bland and joyless no one will read your article, sorry but it’s true.

Try to have a little fun with your blog titles, use alliteration and puns, make an aptly-timed joke, and your readers will thank you. Not only that, but you’ll thank yourself as readers share that spicy tagline on their networks, and give you more readership than you would’ve had with a half-assed boring headline. It’s something I did all the time at Monstah Mash in my sports-blogging days, it made it fun for the readers and myself because let’s face it, writing day in and day out can be a grind. Check out a few of these choice headlines as examples:

Pablo the gutt: We got what we asked for in Sandoval

Sandoval’s collapse: From a big signing to a big failure

X gonna give it to ya, Sox win 8-1

They’re catchy, creative, and inviting. Rather than just write “Sandoval signing not working out” we had fun with it on the blog. And rather than just write “Sox win 8-1” I made a small pun off a popular song, and guess what our catchy titles boosted our blog popularity and gave us a readership in the thousands.

Going Forward

There you have it, our best tips on how to write better blog titles. Next time you sit down to pen an article, give your title a bit more “umph” to get some sharability to your blog. With most readers only seeing and interacting with the title of your blog post, it’s pretty darn important to make that title count. Getting readers is the name of the game in blogging, so have a little fun and create a punchy title that raises some eyebrows and you’ll be seeing your blog post shared across all your social networks and the pageviews roll in. So go out there and write some kickass titles and watch your blog grow as a result.

wordpress review Blogging Basics

What should I build my blog on? WordPress review

Trying to start a blog but not sure where to start? You’re not alone, heck it’s a pretty big world out there on the web so we don’t blame you for being stumped. Picking a name and topic for your blog can be hard enough. But what the heck do you build it on?

Well if you’re in a bind, have no fear because we are doing our series on the main platforms many use to build their blogs. We’ll start with WordPress this week and work our way through the major CMS platforms. By the end of it you’ll have a complete assessment of the options out there, and a little know-how in which ones to choose.

So let’s get to it.

WordPress

There’s no doubt about it, WordPress is a giant. WordPress powers roughly 26% of the web–a fairly sizable chunk if you ask me. Considering how many content platforms there are, that’s a pretty big section–and it’s growing. It’s not just that though, a ridiculous  amount of content is produced through WordPress. Just last year there were 650M posts were published on the CMS giant. As new blogs are created daily that number will continue to grow.

But first, let that sink in. 650 million. And that’s just 26% of the web.

Seriously is no one else astounded by that fact? The internet is growing more and more crowded and if you think 650M posts is a lot to compete with, that’s literally not even the half of it. With the ease and stretch that WordPress has, it’s no wonder they have commanded such a presence on the web.

With a gargantuan marketshare comes quite a bit of savvy, there is a reason WordPress is so popular: they know what they are doing. Not only that, they do it well.

Benefits

WordPress benefits from being one of the big players on the content management scene and as a result is quite easy and straightforward to use.

In fact, when starting this site they were the very first ones I thought of. They have a simple interface that makes blogging easy, along with access to some very cool and powerful tools. Coupled with a directory of ready-made themes, and a full list of plugins starting a site on WordPress is a breeze. Like a brand new box of Legos, WordPress gives you the tools you need to be successful.

For example when buying a domain you have the option to pay for WordPress hosting for around $70-$80 per year, giving you full access to the tools, themes, plugins and more. It is incredibly easy to create a well-designed site using WordPress. Not only that, you can integrate other apps such as MailChimp, Constant Contact, and more to create an automated and connected marketing system.

Interested in the technical side of things? WordPress allows for that too. You have the ability to customize any theme and edit the source code of your individual pages. Through that you can build unique and beautiful blog and landing pages, access the stylesheets, and build a site that will dazzle your readers. Don’t like the default colors and design of the theme? Well add in your own code to give it your brand’s twist.

Simple as that!

Especially if you are a business with a blog, you’ll want to experiment with this type of access to put a unique stamp on your site and make it memorable to your readers.

Negatives

While WordPress is fantastic, there area a few things that leave me wanting more.

For one, there are a ton of possibilities when it comes to features. However you have to add them in as plugins which can crowd your account and slow things down a bit. Sure having MailChimp, contact forms, site trackers and more is pretty cool. But it’s a lot to keep track of, download, and update to have it run efficiently. Frankly, it’s a bit of a pain.

Secondly, and my primary complaint, is that WordPress is not Javascript friendly. You cannot add your own Javascript files to your account which hinders a user’s ability to create a truly dynamic and engaging website. Instead you are left searching for plugins as a workaround way of adding custom scripts. Trust me, from experience this can get a bit confusing and is far from straightforward.

Verdict

Honestly, I think WordPress is great. I use it. I chose to use it. I will keep using it. At the slim yearly cost, you get access to a pretty powerful site builder and incredible platform that is easy to use and quite engaging. With code-free, and technical access it truly is a user-friendly platform though leaves a bit to be desired for those more technical among us.

That said I give WordPress an A-.

Stay tuned for our following posts on the other popular blogging platforms as we aim to help you make smart choices for your site!

Videos Blogging Tips

Going “Rogue” and Using Videos on Your Blog

If you are like me, you love to learn by absorbing information through informational videos. It is said that pictures are worth a thousand words. For your blog, it is always good to maintain a solid balance between text-based articles, infographics, images and podcasts. Videos are an intriguing topic because it seems like a daunting task to first shoot, then edit and then publish uniquely imaginative videos that engage your audience.

However, if done right, videos can aid the message you want to send to your audience. And creating and publishing them less time-consuming than you may think.

Gathering the Equipment

In order to create a video, you need to start with gathering the necessary materials. First, you do not need to immediately invest in expensive camera equipment. A phone or computer may best be suited to your needs.

If you already have a digital camera for other purposes at your business, the video feature on the camera will also work.

Audio quality will also be an issue that may need to be addressed before you start filming. You can buy an external microphone if the camera’s built-in microphone fails to meet your expectations.

If you do stick with the built-in microphone, be mindful of outdoor noise (such as wind) or indoor noise (such as an air conditioner) as that could impact sound quality. If people cannot hear what you are saying, they will ignore the video you worked hard to create.

Finally, if you decide to use your computer to record a video, programs like Camtasia for Windows or Screenflow for Mac are more expensive options that you could decide to use instead of a camera or a phone.

Shooting

When you begin filming a video, there are some additional considerations to think about. The most important of these is the role of proper lighting. Make sure that, while filming, the source of light is behind the camera or slightly to the side.

While shooting make sure you speak with a loud, clear voice. No one was born with an innate on-screen presence. If it helps, work from a script as you shoot the video.

Editing

If you are new to editing videos once they are finished, there are options out there that are user-friendly. For example, ShredVideo allows you to create a video without any technical know-how.

Computers also have built-in editing software programs such as Movie Maker for Windows and iMovie for Mac.

If you are looking to integrate music into your video, Jukedeck is an online program that allows you to use music royalty-free.

Publishing

Once you create a video, the question becomes where do you publish it? YouTube is an obvious choice. Much like other social networking sites, you can subscribe to YouTube channels and interact with your audience on comment boards.

Once it is published, you can easily share your video across the rest of your social media channels.

Much like other social media channels, the quality of your YouTube channel depends on the number of videos, the frequency of new posts and your video quality (always try and shoot in high-definition).

If you are looking for ways to market your video outside of your blog and YouTube, you can also try Vimeo. It has over 3 million members and more than 16,000 videos uploaded daily.

Going Forward

The key to producing quality videos is patience. It may not work out the way you intend at first, but your dedication will allow you to adapt as you see what videos fall flat and what videos really connect with your audience.

 

Blog Trackr News

Beta test fast approaching!

Hard to believe it’s less than a month away for our beta test!

I first came up with the concept for Blog Trackr back in December 2015 and here we are November 2016 with our app ready to be tested live by users around the world! Pretty cool huh? Since our founding, and site launch earlier this year in June we have dedicated ourselves to blogging.

As a former sports blogger, I love blogging and bloggers. It’s the new way to consume and share news, writers like you and me can make a name for ourselves and gain a following. How cool is that? It gets even cooler though thanks to the Blog Trackr app. For now our app will function as a web app on our site free for all to use. Here’s a little preview:

MVP

You will be able to insert your blog URL and receive a fully customized newsfeed just for you.

We’re already planning ahead though. In 2017 we aim to release the Blog Trackr chrome extension and mobile app. Both of which will run automatically in the background creating a constantly evolving newsfeed to help you stay ahead of the game when it comes to deciding on what to write. Gone are the days of researching topics and keywords, we’ll do all of that for you leaving you to barely lift a finger.

From one blogger to another, you’re awesome and I want to help. With our Blog Trackr app you’ll be able to automate the content curation process and focus on what really matters. I’m pretty thrilled about what we are doing, and hope you’ll come along for the ride.

Stay tuned for more news as we inch closer to the beta test! Haven’t signed up and are interested? Email me at tscionti@blogtrackr.com to get involved!

Social media in presidential campaigns Social Media

Social media in action: presidential campaigns

Okay, okay. I get it. It’s way too soon, and a lot of people are upset, as well as a few happy ones as well. So why am I writing about the effect of social media in presidential campaigns? Well, because what better time than right after the election.

Now this is not about Trump or Hillary, rather it’s about how campaigning for President has changed drastically in the past eight years. Gone are the days politicking, phone banking, and depending on high-priced swanky fundraiser. Heck let’s face it, gone are the days when the issues were what was the most important thing. Now it’s just a matter of who is most visible and engaging. This is not to say I find one candidate more engaging or aligning than the other, this is more an honest study. There are candidates, love them or hate them, that know how to market well. It’s not about television spots, it’s about retweets and frankly even if you just run a blog if you are not following their lead then you are doing it wrong.

Don’t believe me? Allow me to demonstrate.

Examples

Barrack Obama

President Obama revolutionized the game way back when in 2008. The senator from Illinois stole the show from the party giant Hillary Clinton and then shocked the world by beating long-time senator John McCain. How did he do it? Well aside from charisma and well-written speeches he was able to command and inspire an abnormally large voter turnout.

How? By forgoing phone banks and address-books as a primary source of voter generation for a more modern method: the web. Obama turned to media like Facebook and Twitter to interact with his audience live and reach a younger base of voters. This spurred action and gave life to his campaign that propelled him to victory.

It’s not unlike how social media and marketing to where your prospects live has changed the game of running a business and blog. Buying email lists doesn’t work. It’s about creating compelling content that draws readers in and keeps them coming back.

Bernie Sanders

Another Democrat hopeful was Bernie Sanders who, early on, commanded an immense social media presence. Much like Obama before him, Sanders embraced new social technologies such as Snapchat rather than simply relying on the standbys of Twitter and Facebook (both of which are now giants and older hats in the game). This creative strategy led Sanders to be immensely popular with younger voters. Which is no surprise as the Sanders campaign marketed directly to them. When it came to the web Sanders used traditional social media methods as well as Reddit to interact directly with prospective voters giving them a level of touch virtually unseen before.

It was a gamble that some may say did not pay off in the end, but believe me it changed the game going forward and will play a large role in the 2020 election.

Donald Trump

Love him or hate him, we’ve got to talk about him. Trump, like the above, did an excellent job at building an online brand, and sticking to off the web. The business mogul garnered 14.2M Twitter followers to Clinton’s 10.8M while responding to news events, critiques, and political issues with rapid-fire tenacity. Even if it was 2am Trump was online (or perhaps his staff) was online ready to respond at will while likely causing a storm on the web.

Thanks to his Twitter account (and often provocative statements on said account) Trump was able to stay in the spotlight throughout the primaries while revving the engines on his own campaign to keep the momentum going while minimizing the cash he actually spent to do so. It was a smart move by the campaign and brought a level of interaction and grass roots that paid off in the end.

He did an excellent job of building a brand and audience and putting them to work for him, which allowed him to gain a surprising amount of steam heading into the election.

Expanding reach

The major benefit of utilizing social media in presidential campaigns, as we have seen, is an expanded reach. By marketing to younger and more mobile audiences you can push past the traditional media of television and radio and reach even higher heights. Gone are the days where your marketing plan was contingent on people viewing your ads in their homes. Now presidential hopefuls can blast their message straight to the phones of prospective voters.

The best part is the voters have no idea they’re being marketed to, and often share what they see with their friends creating a viral effect.

It’s no shock though, right? Social media marketing very well may be the best way to market nowadays. Blogs and businesses, at least the smart ones, have caught on and heavily invest in social media strategies to jump ahead of the competition. Therefore it’s no surprise that presidential campaigns do the same thing. How else are you to separate yourself from your opponent?

Engaging Audiences

The final way social media has impacted presidential campaigns is by providing a new level of engagement. Gone are the days where public figures are seen from far away and only converse with the elite. Thanks to Twitter and Reddit these rounds of presidential candidates have been able to interact with their constituents on a whole new level. Imagine by just logging on to your computer you can access the guy who either runs your country or hopes to. I don’t know about you, but that’s pretty powerful. And unbelievable.

Thanks to social media you have a new level of direct access to candidates. It allows you to ask questions, and view their reaction to news events (for better or for worse). Frankly, it makes politics more interesting and fluid, a part of our lives. It’s not just a series of ads on TV along with three debates. It’s something that continues with us as a part of our daily routine, which can be a pain but honestly is pretty interesting as well and was never possible before now.

In Sum

The game has drastically changed. Marketing has changed for bloggers and businesses, but has even extended into politics. When it comes to the race to the White House social media plays an enormous role in our election process. By allowing candidates to target their markets and reach younger voters they are able to get ahead of their opponents. Through providing cost effective ways to boost reach as well as a medium for engagement, social media has brought us a level of activity and exposure never seen before.

Love it or hate it, thanks to the ever-evolving web, we’re going to see politics get a lot more personal. What can we learn from a blogging perspective? Market to your prospective readers, build a brand (hey we can help with that!), and try to engage your audience as much as possible. You may not be president, but your blog will benefit from your focus on social outreach.

Social Media Mistakes Social Media

5 Social Media Mistakes to Avoid

In our recent posts, we have detailed the importance of avoid blogging pitfalls and staying away from blogging’s seven deadly sins. Continuing with that theme, Blog Trackr would like to highlight 5 social media mistakes you could be making that may be hurting your brand and blog.

Social media marketing is an important component of spreading your blog across the Internet; therefore, before you post anything or Tweet about issues relevant to your blog, here are 5 social media mistakes you should avoid.

Interacting with Your Fans

Social media is implicitly social. Therefore, do not ignore fans that comment or retweet what you post on social media. Rather, engage in a dialogue with them, even if you happen to disagree on a certain issue.

The reason why you take your blog or business onto social media is so that you can build relationships with consumers. If people are reading your content so much so that they comment on a story you wrote, don’t ignore it! Acknowledging them and listening to their concerns could lead them to tell their friends or colleagues about your blog.

An incoherent social media strategy

As we have documented in prior posts, every social media site has its quirks. On Facebook, the emphasis is on visually creative and eye-catching information that compels readers to click on your story.

On Twitter, you are limited to 140 characters and, therefore, you are forced to be clear and concise and draw readers in a direct, less elaborate way.

On LinkedIn, your audience will be business professionals looking for information and you must adapt your tone accordingly.

Knowing your audience across social media platforms will enable you to develop a strategy to target that group.

Quantity over Quality

This mistake can occur in two different phases: the number of social media channels you operate and how often you post on each site.

When you start crossing over into social media channels, you should be sure to select the right ones. If you are a food blog, you may use Instagram or Facebook, but have less of a need for LinkedIn. If you are a political blog for a think tank, you could focus on LinkedIn to target business professionals who will be looking to analyze your complex material.

If you start to invest too much in social media channels, you should be sure that you have enough time to devote to manage them.

Once you have a schedule for posting updates to your various social media channels, you should be sure to keep track of how often you post on social media. Increased posts diminish engagement over time.

For example, LinkedIn posts should generally average one per day while Twitter should be limited to about three posts per day. Make sure you do not over saturate one social network and provide a disincentive for people to find your website or blog.

Quality content in a well-written blog post should be enticing enough!

Differentiate Your Content on Facebook

Even though you should utilize different social media strategies for each site, Facebook provides an opportunity for you to distinguish yourself with different posts. It allows you to post videos, images, links to articles and other infographics.

Each social media site should be an opportunity for consumers to find information they cannot find anywhere else. While each social media site offers a specific target audience (like Instagram allows you to interact with visual learners who love looking and commenting on pictures), Facebook allows the most variety where you can experiment with what works and what does not. If your videos are getting the most attention, you could consider creating a separate YouTube channel for them all and encounter a new audience.

Talking Too Much About You

It may seem counterintuitive but not sharing or commenting on others’ posts in your field is one of the most important social media mistakes to avoid.

If you think that the information that others develop could be useful to your audience, share it! You never know what sharing another post could do to the appearance of your posts on others’ networks thereby increasing your audience.

Conclusion

After reading this post on social media mistakes to avoid, be sure to check out our other posts on what to post on these channels and how you can continue to stand out on the Internet.

 

7 deadly sins of blogging Blogging Tips

The 7 deadly sins of blogging

We recently wrote about the common pitfalls to avoid in blogging (awesome list by the way, give it a read), so why not do the “7 deadly sins of blogging” next? Seems pretty natural right? At Blog Trackr we’re all about what you should do when starting a blog. But sometimes what you shouldn’t do is just as important.

So let’s hop to it.

1) Bad writing

This one is a bit obvious. The success of your blog ultimately hangs on the quality of your writing. People want to read interesting writing after all, and if your blog can’t provide that then, frankly, who will read it? If it’s too simplistic in style or riddled with errors your blog can create an abrasive experience for the reader and they won’t be coming back. Just like it takes one bad meal to stop you from going to a restaurant it takes one bad post to turn a potential reader off of your blog.

Instead take steps to ensure that the quality of your writing is good enough to draw people in and refer their friends.

2) Posting irregularly

A blog that posts eight times in one week and then gives radio silence the next is not one that I want to read. Ever go to a website looking for content but seeing nothing new? The first time is fine, but the second or third may just be a deal-breaker. Even if you just post once or twice a week make sure you post regularly so that readers know when to expect new content on your site. That way you can set and meet expectations with your audience, while not going crazy to meet demand.

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3) Keeping it to yourself

Want a terrible way to grow your blog? Keeping it all to yourself.

Seriously how are people supposed to find you if you don’t share your work? Set up a Twitter and Facebook account for your blog to publish posts while sharing them yourself. Even, when appropriate, share posts on message boards such as reddit to get feedback from other community members. “If you build it they will come” does not apply to the web, you have to put in some work to draw in a crowd.

4) Over-sharing

Related to sharing though is over-sharing. The other end of the spectrum is just as bad–no one likes the guy or gal who shares the same post over, and over, and over again. We get it. You blog. That’s great. But please, oh please post something other than your latest article. Don’t be a spammer because frankly they’re annoying and don’t add a ton of value. The idea is to draw readers in, not bash them over the head into submission. It’s a great way to push people away, so if that’s what you’re into then by all means continue.

Yes you should share your work because it is awesome, but even the best things are good in moderation.

5) No commitment to a topic

One day you’re blogging about sports. The next cars. And the next… finance? Seriously stick to one subject! People come to read your blog because they want to be educated on a certain topic and read what they care about. If you spread yourself too thin you’ll lose the ability to capitalize on a niche audience. Just like restaurants pick a theme and stick with it, so should your blog.

Not only that by by trying to write about everything you are essentially writing about nothing. The point of blogging is to emerge as authority in a field–which you can only do by specializing on one area. Look at us for example. We write about blogging and marketing best practices. One area of focus, with TONS of wiggle room.

6) Caring about haters

You’re awesome. You know it. We know it. But some day someone is going to write something rude, crude, and with lots of ‘tude on your posts and it is going to hurt. You put tons of work into your blog and when someone trashes it, it really stinks. Ignore them. Sure listening to constructive criticism is super important, but learn to filter between that and when someone is rolling up their sleeves just to bash someone else’s work. Sure there will be a temptation to retaliate but trust me, it never works out. Never.

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Going Forward

Wait…. weren’t there supposed to be 7 deadly sins of blogging? That is correct, the seventh is to fail to keep your promises. No one likes someone who over-promises and under-delivers in real life, so don’t do it with your blog. Like it or not, when you start a blog you are creating a community, and in order for that community to thrive you need to build trust and connection with your readers. A great way to kill that is to let them down.

So, armed with the 7 deadly sins of blogging you’ll know what not to do which may be as important as what to do. So go out there and kick some ass in the blogosphere!