At this year’s Inbound conference it was announced that the flywheel is the way to go when it comes to marketing. Typically marketers and businesses operated on a funnel – contacts visit your site (because you are a good inbound marketer), fill out a form, and the process continues from there. The marketing funnel was a good strategy for a while, but what is this new marketing flywheel and where does it fit in with today’s marketing approach?Read more “Marketing flywheel vs marketing funnel, which to use for your marketing strategy”
The summer is
Potential customers for your blog or business often participate in the same ways of thinking. This journey can be divided into distinct phases or stages. While it can be tough to generalize someone’s thought process, buyers often think about their problems and solutions in identifiable ways. Numerous articles point to these steps as the awareness stage, the consideration stage and the decision stage.
These steps may not progress from one step to the other. Sometimes buyers go back and forth between these stages. During each of these steps, there is an opportunity for your blog or business to interact with these buyers.
This article will focus on these different stages and the opportunities that they provide for your blog or business. Often, these steps provide the chances to improve your content marketing strategy.Read more “Understanding the Buyer’s Journey”
We wrote recently about how to maximize your email marketing strategy. Make no mistake about it, email is most certainly not dead. When done properly, email can be an excellent way to build your brand and strengthen relationships with your leads. Who knows, maybe even turn them into customers!Read more “Simple ways to build your email list”
After devoting time and effort writing a perfect blog post, your task is not over yet. You must make sure people read it. That challenge boils down to making your blog more shareable. There are many important techniques you can try to ensure people read and then share your content with others.
Here are five tips we suggest making to ensure your blog is both eye-catching and valuable for your audience.Read more “How To Make Your Blog More Shareable”
Email is one of those things that all companies do, but no one really knows why or how to do efficiently. Huh, that sounds like a great deal of content marketing streams like blogging or social media. Content marketing is more than simply creating content and pushing it out to the masses, it’s about targeting the content you create; email is no different. That’s why we’re diving into the right way to handle email subscription types so that you can email like you mean it.Read more “Setting your email strategy up for success with subscription types”
If there’s one thing we know it’s that content is difficult. You’re managing a team and growing a business which can be hard enough, now there’s this whole thing about a content strategy to worry about? Trust us, we struggle with the same thing which is why I’m going to break down how the team here at Blog