Blog Trackr News

Next up in product: Your personal Branding Playbook

Something I’ve found out after years working in marketing is that people do not know how to market. They know how to sell, but not market. Selling is pretty basic. I have this thing, you need this thing, so buy it. Marketing is different though, it facilitates the sale, it leads up to the sale, but it does not sell. Read more “Next up in product: Your personal Branding Playbook”

Marketing Tips

Four ways to stay on track the rest of…

Halloween is over, Thanksgiving is in a few weeks, and before you know it we’ll be in 2018. Holy crap. How did the year go by so quickly? Time has a habit of doing that, and while we can’t control how quickly it slips away we can control how we react. If the year feels like it’s been pulled out from under you, don’t worry we’re listing our five tips to help your marketing efforts stay on track. Read more “Four ways to stay on track the rest of the year”

Social Media

Facebook’s new newsfeed and what it means for your…

I stumbled upon this medium post and quite frankly, I was shocked. Facebook’s new newsfeed means the ‘death to small businesses’? How horrific! How tragic! How hyperbolic!

I think the great thing about small businesses is that, while small, they are scrappy. A titanic behemoth with infrastructure and internal processes cannot turn a quick corner like a small business can. Faced with an adjustment on Facebook’s end it’s more important now than ever to adjust and be strategic. Read more “Facebook’s new newsfeed and what it means for your business”

Marketing Tips

5 Tips for Marketing on Instagram

Since launching in 2010, Instagram has become of the fastest-growing social media platforms with over 700 million users as of April 2017. With such a wide user base, bloggers and businesses need to tap into Instagram’s potential for broadening marketing efforts. Instagram should become part of your marketing strategy as more than 70% of users look up brands on the app. For those who haven’t joined that bandwagon yet, stay tuned on how to start marketing on Instagram. Read more “5 Tips for Marketing on Instagram”

Marketing Tips

Crafting a brand: Guidelines to help you start

People follow fads; not much has changed from the Dot Com craze that’s for sure, it’s just been replaced with a new face. Isn’t that the phrase, there’s nothing new under the sun? Next on the list was the rise of one-word companies, like Uber. Then names with dropped vowels (cough, cough). And now everything’s farm to table or artisan (seriously). Crafting a brand is a lot more than a trendy name or tagline though–in fact, it’s a heck of a lot more.
Read more “Crafting a brand: Guidelines to help you start”

Marketing Tips

Talk with, not at, your customers

I’ve noticed a trend recently when it comes to blogging and social marketing: it seems like a lot of companies are talking at their customers and not with their customers. When it comes to marketing, it feels as though businesses are shouting into the void and throwing everything they’ve got at the wall to see what sticks. Man, what an awful way to market. Read more “Talk with, not at, your customers”

Blogging Tools Blogging Tips

Blogging Tools to Measure Progress and Growth

One of blogging’s most important goals is to keep thinking of innovative ways to reach a larger audience. That’s pretty much the point of blogging, isn’t it? At a personal level maybe it’s okay just to reach your friends and family but if you’re blogging for a company or hoping to make your blog your job it’ll take a bit more. Read more “Blogging Tools to Measure Progress and Growth”

REI's Co-Op Journal Blogging Tips

Spotlight on Blogging Done Well: REI’s Co-Op Journal

At Blog Trackr, we devote our posts on suggesting helpful tricks and advice designed to propel your blog to the top of its respective field. However, without specific examples of blogging done well, these ideas may simply remain in the realm of vague concepts. In this article, this author would like to highlight a blog that does its job well providing engaging content to its readers. The REI Co-Op Journal does just that. The focus of this article will be to point out what techniques REI uses in their blog that make it stand out among its competitors. Read more “Spotlight on Blogging Done Well: REI’s Co-Op Journal”

Face to Face Marketing Uncategorized

Using Face-to-Face Marketing to Your Advantage

Face-to-face marketing is one of the most important ways you can grow your blog or business without costing too much money. In fact, word of mouth is the most powerful way you can grow your blog. One of the goals of your blog should be to offer the best place to find a unique angle on contemporary news. With that in mind, you can establish a target audience and develop loyal readers who grow your base by spreading your blog by word of mouth. Read more “Using Face-to-Face Marketing to Your Advantage”