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blogger persona Blogging Basics

Building a blogger persona: how we did it with…

I learned quite a few lessons from running Monstah Mash, namely when it came to growing my blog and competing with the already numerous other Red Sox-themed blogs on the market. It wasn’t about being the loudest, writing the most, or having the biggest team. There was a different secret weapon we utilized: personality. From the get go, creating a blogger persona was crucial and instrumental to our success.

In fact I credit most of my success on the blog to it. If I wasn’t able to differentiate Monstah Mash so well I doubt I would’ve recruited a team of 18 and reached so many readers. Instead I probably would have run it as a one-man show only for it to peter out when I got too busy, tired, or bored. Pretty bleak, right?

What is a blogger persona?

Crafting a blogger persona is something we’ve written on before. And for good reason: it’s essential. I’m not going to bore you too much though and rehash everything I said before. No, instead this post will be a deep dive into how I actually did it with Monstah Mash, and why your blog should too.

Before we go ahead though, let’s look at the basics.

The reason people read blogs is to be educated as well as entertained. Primarily it’s to be entertained though; if I wanted the score of the game I’ll read ESPN, if I want the commentary, the “something extra” I read my favorite sports blogs. It’s not just to get the facts, it’s to get the opinion that you’ve come to know, love, and trust along with it. That’s what makes blogs special, because they are biased and not afraid to show it (unlike the news which can be biased and afraid to show it). That “opinion” or “stance” is the blog’s persona. It’s what separates it from the rest of the pack, the unique proprietary quality that no other blog can copy.

With Monstah Mash we were sarcastic, authentically Bostonian, often angry or bitter, and sometimes outrageous. We made jokes in our articles, used lame pop culture references, and ragged on Boston in the way only a true Bostonian can. Someone who read our blog wouldn’t feel like they were getting the box score of last night’s game. Instead they’d feel like they were on their friend’s couch, favorite bar, or the corner of the kitchen table swapping sports facts with their favorite uncle.

Everything we wrote tied back to that unique persona to strengthen and affirm it with each article. Just like how your actions and words contribute to your own personality, the actions and posts of your blog will reaffirm your blog’s persona to your readers.

How do I create one?

That’s great and all, but how do I actually do this?

I’m not going to lie to you: it’s not easy and it won’t be finished in 10 minutes. It may even take months to perfect, but it will be worth it.

I knew I wanted Monstah Mash to be unique right from the start. I was fed up with stale and bland news. Not to mention that bloggers who were disassociated and removed from the city I’ve come to love were irritating. So I knew I wanted Monstah Mash to scream “Boston” and have a hefty dose of tongue-in-cheek humor sprinkled into each article I wrote. It was an important first step that shaped the three years that I ran the site. And trust me, the initial leg work paid off. I tried to cultivate a personality surrounding the site that was built around my writing style as well as the types of stories we would cover. As I brought on new writers more voices joined the chorus adding some unique flavor to the site while committing to the same essential goal.

I’d be lying if I said we didn’t evolve. We found more pieces to add to the puzzle, new sections of stories to cover and new voices to bring different styles of humor to our readers. All the while though we stayed the course, improving but not deviating what we built in the past, and wouldn’t you know it worked. Monstah Mash quickly gained thousands of dedicated readers worldwide, which I attribute entirely to the work we put in. So how do you create a blogger persona? Start small, thinking about the top five adjectives you want to come to mind when someone reads your blog. And build upon that. As the months go by try to experiment and see what works, see if you can bring on additional team members and let things evolve in their own time.

Creating a quality persona takes thought, planning, and the ability to adapt. With those three in your tool belt you can do no wrong.

Why bother with a blogger persona?

This seems like a lot of work. That’s because it’s a ton of work. Make no mistake about it, crafting a compelling blogger persona takes time, effort, thought, and planning. But it’s worth it.

A quality personality for your blog separates you from the rest of the pack. It’s not just about what you’re writing, it’s how you write it and how your readers identify with your work. A quality persona attracts like-minded people to follow your blog and inspires loyalty with your base. How do you build a brand that has thousands of dedicated readers? Give them a brand they’ll believe in and trust. Monstah Mash didn’t grow just because we were good writers, it grew because people cared about what we had to say and identified with our message.

If you truly want to see your blog succeed, craft your blogger persona and watch the views and followers roll in.

Newsjacking Blogging Tips

The Power of “Newsjacking” Your Way Into Recent Stories

At the beginning of the year, Blog Trackr ran a post related to New Years’ Resolutions and called it “5 Blogging Resolutions for 2017.” In our own way, we participated in what David Meerman Scott has termed “newsjacking.” Newsjacking is the process of finding a way to relate your blog or business to what occurs in cultural or national news.

When breaking news happens or a piece of news starts trending on Facebook or Twitter, the time could come to halt your next scheduled blog post and think of innovative ways your blog could relate to that news story both on your blog and on social media.

How to Newsjack

Some may argue that a potential flaw in newsjacking is the fact that numerous voices will appear simultaneously in Google News or other search engines. However, if you ignore what is happening around you and disregard its relevance to your blog, you could be missing out on a source of new readers and new traffic to your blog.

Once breaking news happens, the first step is to consider how you can inject your blog or business into this topic. Think about what reporters or curious readers would input into search engines so that your blog appears near the top of search results

On social media, start following recent tweets or Facebook posts to see what has been said already. Once you do that, it is time to strategize and think about what unique spin you can put on the story that has not been said already.

After you decide on a potential topic, you can blog, tweet or even create an infographic or a video related to the piece of breaking news.

Examples of Newsjacking

There are so many examples of newsjacking out there. With Super Bowl LI over, there are always blog posts, videos, tweets and social media posts related to the big game which happen both before and after the game. There could be posts related to football, the halftime show, the commercials or even how to plan a perfect Super Bowl Party.

For other examples of newsjacking, check out the Boston Beat section of Monstah-Mash where the author, Tyler Scionti, thinks about Boston-related news stories even though he writes primarily about the Red Sox.

Bottom Line and Further Reading

The bottom line about this whole topic is that you do not need to be a political blog to offer insights into politics or a sports blog to write about the Super Bowl. Newsjacking can be the key to differentiating your content while remaining timely and relevant to today’s evolving news cycle.

For further reading about newsjacking, David Meerman Scott offers great insights into this topic. Check out more information on this vital topic here.

 

 

Guest Blogging Blogging Tips

More than One Voice: The Role of Guest Blogging

Here at Blog Trackr, we have talked about the importance of differentiating your content to appeal to your audience. One must vary their content so that your writing does not grow stale and lose its impact among your readership. How do you increase the flair and variety of your content? That is where guest blogging comes in.

What is Guest Blogging?

Guest blogging is exactly what it sounds like. It entails recruiting and convincing another expert in your field to write an article for your blog. You may be a political blog that focuses on one policy, but need an expert in another field to explain how it relates to another policy area.

You may be a sports blog who suddenly must examine the results of a long-term injury and may recruit a medical expert to fill your readers in on an injury to one of your team’s stars.

How can you find guest bloggers?

Guest blogging seems like an excellent idea in theory, but the challenge is how to find a quality blogger willing to write for you. The best place to start would be to start building an online community where you comment on other blogs, share interesting articles on your site and interact with others on social media.

Another tactic you can use to find guest bloggers is going to websites such as bloggerlinkup.com or myblogquest.com where you will find databases of sites that accept posts from guest bloggers.

The most important consideration for guest blogging is to examine a writer’s previous body of work. Your goal should be quality rather than quantity of another writer’s blog posts.

How can guest blogging help you?

First, guest blogging builds relationships. As you employ more guest bloggers or contribute as a guest blogger on other blogs, you start to increase your audience and become more influential on social media.

Another reason guest blogging can help you is that it can help you show up more frequently on search engines. The host blogger must include a link to your blog on their website. If you guest post for someone else, include a link to their website somewhere in your story. In this way, your content (and theirs) is easier to find on popular search engines.

Where to Go from Here

Now that you have some tactics to recruit guest bloggers, it is time to go out there and look at anyone connected to your blog or business in some way. You must be committed to contributing to your community to make guest blogging work for you. Commenting or sharing others’ content relevant to your industry is just the first step.

Blog Trackr Blog Trackr News

Next version of Blog Trackr on the way

In December 2016 we unveiled the first iteration of the Blog Trackr app. Powered by the Alchemy API we were able to allow users to input their blog URL, and receive a customized newsfeed. This was initially based on the keywords in your blog posts.

It looked a little something like this:

It was a solid beta, though I thought we could do better. And I thought, quite frankly, you deserved a lot more. That’s why we reworked the Blog Trackr app. We perfected the machine behind it to bring better results based on your post content, topic, and emotional index rather than just keywords. These won’t just be slightly similar results, or a somewhat customized newsfeed. It will be a perfectly customized newsfeed, and it’s completely automated. That’s right. The articles you want at the click of a button.

We’re also planning on creating a custom Twitter news stream based on the keywords in your posts, giving you a birds eye view of what’s going on in your market. Not only will you receive the articles you should be writing about, you’ll get to see what’s happening on social media that you should be responding to.

Right now we’ve got it looking a little something like this:

I’m extremely excited by what I’ve been seeing since our first beta. And I truly feel that the next iteration of the Blog Trackr app will be something you will remember and find useful in boosting out your blog.

As great as it’s looking now though, this is just the beginning. Thank you for going along for the ride this far, as we’ve got so much further to go. I hope you like the next version and test it out on its release data (still working on this!).

Be prepared though, this is just the start. We’re going to be rolling out plenty of updates, new features, and continue to polish this off throughout 2017. Ultimately we plan to release a chrome extension, as well as mobile app so you can take your news on the go. But for now, we want this perfect because you deserve an app that is perfect.

By the end of the year I think you’ll have your new favorite assistant helping you take your blog to the top. In fact, I think it’ll be the best tool in your blogging belt.

make money off your blog Blogging Tips

How to make money off your blog

Money is, and likely always will be, an uncomfortable subject. But we live in a world where money is important. And you’d be lying if you said you didn’t hope your blog could generate some form of second income. That’s why we’re running out guide on how to make money off your blog.

I mean, who doesn’t love the day-time mom blogger millionaire story? While that’s largely falsified and an edge case, there’s no reason you can’t profit off your passion. During my time with Monstah Mash we made some profit and while there are plenty of resources on how to make money, but most of them are selling something or sound too good to be true. Let’s sift through some of the bs together. 

When it comes to monetizing your blog you’ll have two main options: advertising or selling merchandise. With advertising it’s all about getting eyeballs on your site to increase your pageviews and therefore your revenue. With merchandise it’s about creating quality products people will want to buy, and setting up an easy way for readers to buy them. I’ll give you a brief run-through of how we did this with Monstah Mash and how your blog can start making money.

Advertising

This is the primary source of income for many blogs, and is the bread and butter of the internet. Think of your site as a billboard, the more eyeballs on that billboard the more valuable it becomes. If your blog has a high viewership you can enroll in ad-sharing networks such as Google’s Adsense, or even negotiate your own deals. Adsense is a great simple platform as it allows you to embed code for ads on your site, while generating a dashboard report to view their performance at a glance. Depending on your traffic, this can be a great way to make money off your blog and leverage your readership.

With Monstah Mash we used a mix; we had a pretty good base of users and were able to make some money off of Adsense as well as an ad network specifically made for sports blogs. We even negotiated a few private ad deals giving us money to invest back into the site, leading me to the next method of raising money.

For private ad sales many reached out directly to us, however don’t be afraid to be a bit proactive in your efforts. After all, not reaching out is a guaranteed “no” so what do you have to lose?

Merchandise

Who doesn’t love stuff? Especially high-quality branded stuff? Merchandise can be a tricky path to take as the products you roll out must be of good quality for this to work. However if you can pull it off, it’s a great moneymaker. With Monstah Mash we took on a part time designer to come up with shirt designs that we sold through an online store. We had the shirts done up, rolled them out to our readers, and let them take care of the rest.

It was a great system, didn’t cost us and egregious amount, and brought in some extra revenue. Plus it allowed us to further cultivate our branded persona, which tied into the actual work we were doing on our site. Win-win.

Not sure where to sell your stuff? A few of my favorites are Zazzle, Redbubble, and CafePress. They make it easy to place your designs on a variety of products and sell through their store while making a commission. Personally I chose Redbubble as their easy-to-use interface made setting up shop a breeze, but the above three are a great starting point to get your site shop off the ground.

Affiliate Links

This is another commonly used way to make money, though not one I personally utilized. Affiliate links work by essentially placing a text ad or even a visual ad, and then making a percentage off the top of the sales. Essentially you’re selling another company’s product on your website, and getting a percentage of the sale for the effort. If you have a high-traffic blog and those readers are apt to make purchases on your site then by all means go for it. For Monstah Mash we were a news site, not a site people went to to buy things so this was never something we pursued.

There are tons of great resources on affiliate marketing so choose wisely as while there are many great avenues to make your millions, there are many duds as well.

Conclusion

As you can see, there are quite a few ways to make money off your blog. Don’t let that discourage for frighten you though! Sure not every strategy will work because each blog is unique, so take some time to experiment and find your sweet spot. For a short while we tired affiliate marketing but it just didn’t pan out, and we didn’t even try merchandise until our last two years during which it worked out great. As with all things in blogging it’s a journey and learning experience. So go out there, and try to monetize an aspect of your blog, who knows it may pay for itself and put some spending money in your pocket.

e-books Blogging Tips

The Power of E-Books in Helping Your Blog

With 2017 upon us, the time may appropriate for your blog or business to consider other means of sharing insightful content. This is where the power of electronic books becomes evident.

Even though an e-book has nothing to do with blogging at first glance, it is nevertheless a way to expand upon your thoughts on an issue. More than that, writing an e-book is more thrilling than simply writing a business-tailored white paper which is usually more technical and harder for the reader to follow.

What is an E-Book and How Is It Useful?

Simply put, an e-book is an electronic book usually made available in a PDF format. Anyone can write an e-book and it is quite an accomplishment to say that you dedicated so much time to writing one!

Usually, bloggers decide to write an e-book to solve an issue facing their target audience. For example, one e-book we are currently working on is titled Crafting the Perfect Blog: A Step-by-Step Guide.

At Blog Trackr, we recognize that many people interested in blogging are unsure where to start. While we have run posts about blogging, it is always helpful to investigate an issue in more depth. We are hoping that this E-book can fulfill the desires of one of our target audiences: beginners interested in blogging.

Similarly, as a writer for your blog or business, you too can propose writing an informative E-book that provides much more information than a simple blog post.

How to Write an E-Book

The first step to writing an e-book is obviously to come up with a topic that will interest your readers and satisfy their desires. If you are a travel blog, for example, you could write in-depth accounts of places with cultural significance and why it is essential for tourists to visit these places.

If you are a political blog focused on human rights, you could write an e-book devoted to one area under that huge umbrella such as access to water or education in developing countries.

Well-written e-books typically have places for interesting graphics and images and are written in a much-lighter style than a white paper.

Where to Publish an E-Book

After spending all that time writing an e-book, you may wonder how you can get that e-book out to your readers?

The first answer is, obviously, having it available for download on your site. Ideally, the e-book should be free to download and should not have a requirement such as entering your email address to download the book. These requirements could turn prospective readers away from your book!

Another reason why your e-book should be free to download is the fact that, with a well-crafted title, your e-book remains a permanent fixture leading people to your site. Like a blog post, an e-book will come up in search results if it has a unique title.

However, there are other places where you can make your e-book available such as Amazon KDP, Kobo Writing Life, Nookpress, Draft2Digital or Smashwords.

Places like these are ideal if you write a much longer e-book that you may want to sell online.

In most cases, making your e-book readily available for free will lead to better results, particularly if it resonates with your target audience.

Conclusion

Now that you have some ideas about an e-book, be on the lookout for our e-book and think about using these tips to write your own!

Blogging Resolutions Blogging Tips

5 Blogging Resolutions for 2017

As 2016 ends, it is fun to look towards 2017 as a new year for new possibilities and opportunities. Here at Blog Trackr, we are looking forward to a year when we can provide the latest content you want and achieve your blogging goals. With that in mind, here are five blogging resolutions for 2017.

Start Blogging

The most obvious resolution is to start blogging! It will seem daunting at first to try and distinguish your blog from others out there, but there are some rules to consider before you begin blogging.

One of the first ways to start blogging is to survey the current blogs in your business field or your interest area. After that, you should start commenting on others’ blogs to offer your own insights and keep the conversation going.

When you comment on others’ blogs make sure you contribute relevant and valuable content. You can leave a link to your own website, but make sure your comments are more substantive than that.

Set Up Blogging Guidelines

If you are a small business looking to make an imprint in one blogging niche, one problem that could arise is the question of ethics.

Before you start blogging, think about composing a document of employee blogging guidelines ranging from rules governing transparency, privacy, disclosure and truthfulness.

You should set up these guidelines so that writers know what they can say and present your business in the most honest way.

Customize Your Blog

If your blog or business is already up and running, you may think about changing up the blog’s design in 2017.

You can choose to customize your blog by selecting your own domain name or linking your blog to your company page.

You can also choose to give your blog a facelift by changing its logo, design, font and colors. With the help of a graphic designer, you could even give your blog a distinctive look that will make it stand out on the web.

Don’t Write Excessively About Your Company or Products

At first glance, this may seem to be counter-intuitive. Why wouldn’t you want to blog about your company or products?

If you take time to think about it, your company and your products should already have a detailed page as part of your website.

Instead, think about your viewers first. What kind of content do they want to read? What void can your blog or business fulfill that would satisfy those desires?

Your blog should inform, educate and entertain. This blogging resolution may be the most difficult, but if you are looking to change for 2017, why not take a risk and try something new?

Make Sure People Find Your Content

If you are tracking your blog’s analytics and realize that your blog is not connecting with your audience, part of the problem could be that people are not finding it.

When you write a new post, make sure you plug it on social media channels and make sure people can find your blog easily on your website.

Once people find your content, make sure you enable comments and allow people to contact you for more information or for feedback.

Conclusion

When you begin 2017, make sure you take some of these blogging resolutions with you!

Blog Trackr looks forward to 2017 to help make you a thought leader in your blogging niche! See you then!

 

Squarespace review Blogging Basics

What should I build my blog on? Squarespace review

We ran our WordPress review a short while back, so let’s move on to another popular content platform: Squarespace. I’m sure you’ve heard of them. The slick, modern site platform came onto the scene recently and has risen in popularity. And for good reason: they stand by making stunning design easy and affordable–something many small businesses and startups appreciate. So let’s get to our Squarespace review!

What do we really think? This post will give a review of Squarespace and how it stacks up against other popular platforms helping you make the right decision for your blog.

Squarespace

Squarespace has the same prodigious story of many successful startups. Founded by a lone-wolf CEO in his dorm room and now, over 10 years later, is an immense success. That’s a bit tongue-in cheek and this is not to knock their success in the least. If you say you’re not impressed then you’re lying; or jealous. Squarespace took what WordPress did to make website building mainstream and went niche with a focus on elegance and design (hey we’ve talked about how going niche helps…).

WordPress pretty much commands the CMS market, but Squarespace occupies the corner of the market that is obsessed with sleek and modern design. And they’ve become pretty darn successful at it with over 1M paid users and more coming each year.

So let’s get into the meat and potatoes of the post–what is our verdict?

Benefits

Beautiful designs

First and foremost Squarespace cares about design. They believe in simple, clean, elegant sites for the common man. Gone are the days where you’d have to shell out $50/hr to a developer to build you a parallax site, now you can have one in a matter of hours or minutes. With out-of-the-box templates that are beautiful to say the least, builing a stunning website or blog is easy.

Coming from a company who’s office looks like this would we expect anything less?

squarespace-desks . squarespace-offices-interior-design-print-shop-conversion-aplusi-a-and-i-new-york-usa_dezeen_2364_ss_3-852x609

We ran a post on minimalism a while back as far as design trends are concerned. If you’re looking for a premier product on a minimalist design, Squarespace may be the one for you.

Extensive styling options

With an emphasis on design comes an expansive array of styling tools. Squarespace offers well-designed templates up front (as opposed to crappy half-baked sites that need to be tweaked) allowing you to get a head start on creating a premier blog or site. From there you can use their drag-and-drop functionality to change the look and feel of your blog, which allows you to add sections and pieces of content where need be. What’s more, you can alter the colors and images to perfect your brand. If your blog is design-oriented, Squarespace makes it easy and stupidly simple.

Remember though, much of what makes these tempaltes look so good is high-quality photographs. If you have grainy or low-quality images they will bring your site’s design down and negate the effect of premier templates.

Ease of use

One knock on platforms like WordPress is the steep learning curve. Squarespace stands in stark contrast presenting a platform that is easy to navigate and user friendly.

Squarespace offers a fully code-free platform if need be, giving you a rich design experience with a low barrier to entry. Want to dive in a bit deeper though? You can modify the CSS of your site and revert back to the original settings giving you a bit of flexibility to give your blog a unique twist. For the newbie blogger who really just wants a pretty site and focus on the writing aspect, Squarespace has a lot to offer and makes designing and cultivating your brand hassle-free.

Negatives

Limited access to code

Chastise me all you want for being a techie, but I like accessing the nuts and bolts of a site. Maybe I’m biased but I like being able to access the code, whether it’s the CSS or the actual template to make modifications. Not only that but being able to add jQuery and JavaScript is a huge plus. It allows you to take a static site and make it dymanic and engaging–something people will remember.

Then again if you’re just a blogger, that really doesn’t matter much so at the end it’s a bit of a wash. If having access to the code isn’t a big dealbreaker then by all means go for it. However if you want to make custom modifications Squarespace may not be the best option.

Cost

You definitely get what you pay for. If you want premium design at minimal effort then you’ll have to pay a bit more. Squarespace charges $12/month for up to 20 site pages. This is already more expensive than WordPress (around $80/year with unlimited pages) but that’s the beginning. Squarespace offers a business plan at $18/month which translates to $216/year. Not egrigious but it can add additional costs for the ease of use.

The prices increase if you use their E-Commerce solutions as a basic store adds $26/month while an advanced option tacks on $40/month. This can get quite expensive if you want a large site, as you can easily spend upwards of $50/month just to maintain and run your site compared to other cheaper and more affordable options.

For a large and already-successful blog (or someone with money to burn), Squarespace is a great investment. For a smaller blog though, you’ll burn through your cash pretty quickly.

Verdict

There is a lot to like about Squarespace. Sleek and modern design becomes highly accessible on their platform allowing bloggers to showcase their work in a stunning display. In minutes you can have a premier design to showcase your work, giving yourself time for a much-deserved pat on the back. That said, be prepared for the higher cost than WordPress, as well as a limited access to make drastic or noticeable changes to the template’s structure. For the newbie blogger or someone who wants to pick a design and forget it, Squarespace is a great option. For bloggers on a budget, or who are looking for more of a challenge going elsewhere may be best.

Overall I give Squarespace a B+. It’s simple and beautiful, but leaves a bit to still be desired.

Niche Content Marketing Tips

Niche Content and How Blog Trackr Can Help You

Simply put, running a blog and publishing content regularly is a challenge. How can you find the time to do it? One suggestion is to determine what niche your blog fits into. Blog Trackr, which went live online last week, can help in this process and determine what niche content is right for you and your blog!

What Is Niche Content?

There are millions of blogs out there and they cover almost every subject you can think of. Most first-time bloggers believe they need to cover everything, but that strategy often leads to frustration. You do not want to abandon a potential vehicle for getting your ideas out into the marketplace.

Part of the challenge of finding the right niche content is finding how your blog fills a need of your target audience.

Are you designing your blog to appeal to a specific geographic area? Or an industry? Or a particular demographic? These are the kinds of questions you should be asking as you examine the benefits of blogging and marketing.

Establishing Your Niche

The first tactic to find your niche content is to make it relevant. That seems simple enough at first, but what does that mean?

Make sure the content that you have is unique and provides value to your audience in some way. That practical information could consist in spreading your audience’s awareness about a previously-unexplored topic. Your blog could also just provide entertainment to your readers through its humor or interesting content.

Target Audience

Similar to your written articles, when you are looking to find niche content, finding your target audience is important. Right now, it may be someone ambiguous, but it is important to narrow your intended audience to one segment of the population. You may risk alienating your readers, but it is better to trim your audience down and then expand rather than start broad and abandon the project half-finished.

How Blog Trackr Can Help

If you are looking to find where your blog resonates most with readers, Blog Trackr’s software can help. With Blog Trackr, you can find your niche content by tracking your blog’s stats and discovering stories that will increase user engagement and client interaction.

If you are interested in finding out more, check out this video or try the app out for yourself here!

 

Going Mobile Marketing Tips

Going Mobile: Making Your Blog User-Friendly From Anywhere

Let’s face it: people seem to be on their phones 24/7. When you think about website design for your blog, you should not solely think about what it looks like on a computer. Most people may not access your site from a computer! They could be traveling, commuting to work or simply prefer to use their phone for business. There are some important tips to follow when going mobile and analyzing whether your blog is optimized for the mobile revolution.

What Is Most Important?

When potential business clients or fans of your blog access your website, what do they see? Remember, they are accessing your site on-the-go which means they are probably losing money in terms of increased data costs.

What is the most important feature of your blog that you want someone to see if they only spend a few minutes checking their phone?

If you are writing a food blog for a local restaurant, it could be the restaurant’s menu. If you are blog for a business, you could include a “best of” section on your mobile blog that features your most-viewed articles.

Mobile SEO

A search engine like Google has a separate ranking system for a mobile device called Mobile Google. Set up a site map for mobile users to rank highly in Google search engine results.

By creating a mobile site map, search engines can index your pages for mobile browsers.

Streamline the Site

When you are thinking about optimizing your website for mobile devices, you should recognize that long posts, anything using Flash or Java or elaborate pictures will cause longer loading times.

However, if you have multiple pages you would like to exhibit, make sure your website’s menu is easy-to-locate and navigate.

If you use WordPress as your online publishing platform check out this article for information on creating a mobile-ready responsive menu.

Integrate Instagram

If you are thinking about ways you could include pictures on your blog that can be accessed from a mobile device, remember to think about Instagram.

Powerful visuals can stimulate action so be sure to add Instagram to your toolbox of optimizing your blog or business for a mobile user.

And, if you are more adventurous, think about…

QR Codes

An innovative way of incorporating mobile marketing to help boost readership of your own blog is to include QR Codes on places where your blog or business could advertise. For example, ads that appear on trains or at museums could have a QR code on them to allow interested viewers to locate more information about their business.

If you are blogging for a business, you could include a QR code to a popular blog post or offer that your blog is running. To generate codes, you can consider using the Kaywa QR Code Generator found here.

Overall

With these few tips in mind, you can begin to optimize your site for a mobile audience and appeal to business professionals and casual readers alike.