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Facebook Messenger Social Media

Using Facebook Messenger to attract new leads on your…

We’ve all heard that you need to have a Facebook page to represent your business. We’ve written countless articles on it ourselves, but one thing we haven’t talked much about is lead generation. You see, on your page you may notice a few different options for a CTA (Call to Action) in the top right corner. Perhaps it’s a link to your website or demo; one thing you may not have considered is opening a Facebook Messenger window.

A chat window? Isn’t Messenger used to chat with my friends? You’re right it is, but it also has a strong business use case as well. We’ll dive into this and more in our post as we explore the possibilities of chatting with prospects to generate leads for your business. Read more “Using Facebook Messenger to attract new leads on your business page”

Social Media

Facebook Fundamentals: creating a page for your business

Facebook has gotten into some seriously hot water recently as the social media giant seems to be ruffling all the wrong feathers. Still, with over 2 billion users it’d be foolish to jump off Facebook given its popularity. Simply put, creating a page for your business is essential if you want to craft an effective social strategy. A business page gives visitors a way of finding you with ease, interacting with your content, and even contacting you either via a web link or Messenger.

Don’t have a business page yet? Never fear, we’ll take a deep dive in on how to get started.

Read more “Facebook Fundamentals: creating a page for your business”

Image Blogging Basics

A Guide to Finding the Perfect Image

With the popularity of social media platforms like Instagram and Pinterest, images have become increasingly important. However, beyond these social media platforms, images possess an important role across your content marketing strategy. Your social media pages, blog posts and website design contain images that can either compel or detract readers from clicking on your pages to find out more about your blog or business.

Read more “A Guide to Finding the Perfect Image”

Social Media

What Facebook’s algorithm changes mean for your marketing strategy

It wasn’t too long ago that Facebook made some serious changes to their newsfeed algorithm. This is news is a bit more on the stale side, but what’s still fresh is the question: what can my business do to stay ahead? Contrary to many fears Facebook’s algorithm changes do not mean the death of your ability to market; they do mean you’ll need to adapt though. Read more “What Facebook’s algorithm changes mean for your marketing strategy”

Marketing Tips

Building an affordable SEO strategy for your business

Search Engine Optimization, or SEO, still seems to strike fear and concern in the hearts of many a business owner. It seems… foreign. Complicated. Technical. The internet is a huge place, how is my business supposed to rank? How can I control its rank? Sheesh, these questions are enough to make me nervous. Fortunately, we’ve done our homework and have compiled some affordable SEO strategy tips to get you started.  Read more “Building an affordable SEO strategy for your business”

Marketing Tips

Marketing your business on Reddit

I’ve marketed across various social platforms and reddit may be one of the most rewarding when done well, and depressing when done poorly. So how should you go about marketing your business on reddit?

Reddit is a sort of news aggregator; users from all over the world join and share links to various subreddits. There are literally subreddits for anything: personally I’m subscribed to one for digital marketing and another for web development, as well as ‘fun’ ones for movies, tv shows, and books. Read more “Marketing your business on Reddit”