We talk a lot about branding and marketing strategy. But what the hell does it all really mean? Branding is such a subjective and complex term, and to be honest I really hate that because it doesn’t have to be that way. So I got to thinking: what if I just wrote up a branding playbook, a blueprint that anyone could use? Read more “Our Marketing/Branding playbook”
People follow fads; not much has changed from the Dot Com craze that’s for sure, it’s just been replaced with a new face. Isn’t that the phrase, there’s nothing new under the sun? Next on the list was the rise of one-word companies, like Uber. Then names with dropped vowels (cough, cough). And now everything’s farm to table or artisan (seriously). Crafting a brand is a lot more than a trendy name or tagline though–in fact, it’s a heck of a lot more.
Read more “Crafting a brand: Guidelines to help you start”
I’ve noticed a trend recently when it comes to blogging and social marketing: it seems like a lot of companies are talking at their customers and not with their customers. When it comes to marketing, it feels as though businesses are shouting into the void and throwing everything they’ve got at the wall to see what sticks. Man, what an awful way to market. Read more “Talk with, not at, your customers”
One of blogging’s most important goals is to keep thinking of innovative ways to reach a larger audience. That’s pretty much the point of blogging, isn’t it? At a personal level maybe it’s okay just to reach your friends and family but if you’re blogging for a company or hoping to make your blog your job it’ll take a bit more. Read more “Blogging Tools to Measure Progress and Growth”
At Blog Trackr, we devote our posts on suggesting helpful tricks and advice designed to propel your blog to the top of its respective field. However, without specific examples of blogging done well, these ideas may simply remain in the realm of vague concepts. In this article, this author would like to highlight a blog that does its job well providing engaging content to its readers. The REI Co-Op Journal does just that. The focus of this article will be to point out what techniques REI uses in their blog that make it stand out among its competitors. Read more “Spotlight on Blogging Done Well: REI’s Co-Op Journal”
Face-to-face marketing is one of the most important ways you can grow your blog or business without costing too much money. In fact, word of mouth is the most powerful way you can grow your blog. One of the goals of your blog should be to offer the best place to find a unique angle on contemporary news. With that in mind, you can establish a target audience and develop loyal readers who grow your base by spreading your blog by word of mouth. Read more “Using Face-to-Face Marketing to Your Advantage”
We’ve written about how personality makes the difference between one blog from another, but if your writing is poor then let’s face it your blog will suck. I’m sorry but it’s true. If you want your blog to succeed, in addition to a winning personality you need looks; looks being quality writing that is enjoyable to read. Here’s the rub though: not everyone is a gifted professional writer. That’s why we’re sharing our best blogging tips. Because you shouldn’t have to go this alone. Read more “5 blogging tips to take your posts to the next level”
So you’ve started blogging. Great, there are literally 700M other people doing exactly what you do. What you do being writing 300 to 500-word posts at a regular interval. You see, just blogging by itself isn’t enough any more when it comes to standing out. When a 12 year old with an internet connection can do what you do, and a professional writer can do it better where does that leave the rest of us? Instead of focusing on what you do, focus on why you do it and build a unique brand for your blog. Read more “How to build a unique brand for your blog”
You hear the word differentiation and, in some ways, this word can become over-saturated. What exactly does differentiation entail across social media platforms?
We analyzed each form of social media in earlier blog posts exploring how to exploit the benefits of each to help grow your blog. Read more “Differentiation: A Strategy Across Social Media”
So a few weeks ago I wrote about my/our ‘why’ (check out the full post here). This week I want to talk about your why. Well, not your why specifically, but to encourage you to think about your why as I have. So let’s go ahead and answer the question ‘why do you blog’ together. Read more “Why do you blog?”