You’ve rolled your eyes when a colleague mentions using Twitter as a marketing strategy.
Twitter? You scoff. That’s for over-sharers–people who tweet selfies off the toilet, pictures of their scrambled eggs, or faux inspirational quotes.
I’ve been there. It’s narcissistic I thought, No one gives a crap what I think. And that’s 100% true, but much like networking social-networking isn’t so much about telling people about yourself as much as it is letting them do the talking and telling them what they want to hear.