What’s in a name?
Shakespeare’s Romeo of Romeo and Juliet postulates that “A rose by any other name would smell as sweet”, but is it really true? Honestly, no.
While we’re always taught it’s what is on the inside that counts, we as humans are superficial creatures. While the saying goes “don’t judge a book by its cover”, very often that cover means a heck of a lot in terms of whether you will scratch below the surface or pass.