In writing a blog about blogging, I believe that having written and managed a sports blog, Monstah Mash, for the past three years gives me a fairly unique insider perspective as it allows me to speak from experience, and it makes the lessons I’ve learned from blogging worthwhile to share. Read more “Four lessons I learned from blogging”
You caught a breaking story, published a stellar write-up on it and are left with a new post on your blog and nothing else. Where do you go from here? If you don’t have one already, then developing a kick-ass blog content strategy would be the next place to focus your attention.
So you’ve got a sports blog?
10 years ago that would have been something pretty cool; guys like Bill Simmons who started their blogs on AOL accounts ended up being bought out by Yahoo and ESPN as revolutionary pioneers paving the way to a new kind of media. But now, well, a 12 year old with an internet connection and a laptop or tablet can start a blog thanks to content management systems like Squarespace, WordPress, Blogger, and many more that make the process simple, painless, and very quick.
Nowadays blogging is easier than ever; content management systems like WordPress, SquareSpace, Wix, and more do most, if not all, of the heavy lifting, but that doesn’t mean that there isn’t room for styling tips and improvement to beautify your blog (and pick up a new skill on the way).
Sure, buying a pre-made template is easy and simple to do, but your blog needs to snap, crackle, and pop–but where do we make these changes, and better yet how do we learn where and how to style our sites? Now this is a very broad topic and while I don’t have the time to teach anyone a full course on HTML and CSS in this one post, I can give an overview, along with examples of what’s possible while direct you to the resources you will need to become a HTML and CSS master.
So, without further delay, let’s dive headfirst in.
I’m not going to lie, I’m a huge fan of Twitter.
It’s such a versatile and useful tool to grow your blog, and I honestly think it is chronically underutilized. Sure Facebook was the original successful social media (sorry MySpace), and Instagram was the one that attracted aspiring “models” and got bought out, but there is just something about Twitter, and micro blogging in general that you need to use in your growth strategy.
Imagine a restaurant that is open Monday, Wednesday, Friday one week, then Tuesday and Saturday the next with no notice. Or a class where the professor rarely shows up. Or a TV Show that has new episodes intermittently.
Does this drive you mad? Read more “The power of consistency: blogging early and blog often”
What’s in a name?
Shakespeare’s Romeo of Romeo and Juliet postulates that “A rose by any other name would smell as sweet”, but is it really true? Honestly, no.
While we’re always taught it’s what is on the inside that counts, we as humans are superficial creatures. While the saying goes “don’t judge a book by its cover”, very often that cover means a heck of a lot in terms of whether you will scratch below the surface or pass.
You’ve rolled your eyes when a colleague mentions using Twitter as a marketing strategy.
Twitter? You scoff. That’s for over-sharers–people who tweet selfies off the toilet, pictures of their scrambled eggs, or faux inspirational quotes.
I’ve been there. It’s narcissistic I thought, No one gives a crap what I think. And that’s 100% true, but much like networking social-networking isn’t so much about telling people about yourself as much as it is letting them do the talking and telling them what they want to hear.
10 years ago the only bloggers were guys who were balding, overweight, and living in their mom’s basements.
Now anyone can start a blog. From the 60 year old who wants to chronicle what her cats are doing or the 12 year old political activist all the way to the small business owner who wants to build his book of business and make a name for himself in his community–anyone with an internet connection and half a brain can start a blog.