Social Media

What Facebook’s algorithm changes mean for your marketing strategy

It wasn’t too long ago that Facebook made some serious changes to their newsfeed algorithm. This is news is a bit more on the stale side, but what’s still fresh is the question: what can my business do to stay ahead? Contrary to many fears Facebook’s algorithm changes do not mean the death of your ability to market; they do mean you’ll need to adapt though. Read more “What Facebook’s algorithm changes mean for your marketing strategy”

Marketing Tips

Building an affordable SEO strategy for your business

Search Engine Optimization, or SEO, still seems to strike fear and concern in the hearts of many a business owner. It seems… foreign. Complicated. Technical. The internet is a huge place, how is my business supposed to rank? How can I control its rank? Sheesh, these questions are enough to make me nervous. Fortunately, we’ve done our homework and have compiled some affordable SEO strategy tips to get you started.  Read more “Building an affordable SEO strategy for your business”

Marketing Tips

Marketing your business on Reddit

I’ve marketed across various social platforms and reddit may be one of the most rewarding when done well, and depressing when done poorly. So how should you go about marketing your business on reddit?

Reddit is a sort of news aggregator; users from all over the world join and share links to various subreddits. There are literally subreddits for anything: personally I’m subscribed to one for digital marketing and another for web development, as well as ‘fun’ ones for movies, tv shows, and books. Read more “Marketing your business on Reddit”

Social Media

How we grew our Twitter follower base 25 percent…

I’ve heard social media be compared to taking a vitamin, and I don’t like it. For many small businesses, social media is one of the last things they think about when it really ought to be the first. If you’re looking for a cheap, efficient, and effective way to communicate with your customers and prospects in real time, well look no further than the social platforms you may be turning your nose up at. Maybe social is hard for you, which is why we’re sharing how we grew our twitter follower base 25 percent just last quarter, and we did it organically.  Read more “How we grew our Twitter follower base 25 percent in three months”