Blog

Buyer's Journey Marketing Tips

Understanding the Buyer’s Journey

Potential customers for your blog or business often participate in the same ways of thinking. This journey can be divided into distinct phases or stages. While it can be tough to generalize someone’s thought process, buyers often think about their problems and solutions in identifiable ways. Numerous articles point to these steps as the awareness stage, the consideration stage and the decision stage.

These steps may not progress from one step to the other. Sometimes buyers go back and forth between these stages. During each of these steps, there is an opportunity for your blog or business to interact with these buyers.

This article will focus on these different stages and the opportunities that they provide for your blog or business. Often, these steps provide the chances to improve your content marketing strategy.

Read more “Understanding the Buyer’s Journey”
Shareable Blogging Tips

How To Make Your Blog More Shareable

After devoting time and effort writing a perfect blog post, your task is not over yet. You must make sure people read it. That challenge boils down to making your blog more shareable. There are many important techniques you can try to ensure people read and then share your content with others.

Here are five tips we suggest making to ensure your blog is both eye-catching and valuable for your audience.

Read more “How To Make Your Blog More Shareable”
Marketing Tips

Setting your email strategy up for success with subscription…

Email is one of those things that all companies do, but no one really knows why or how to do efficiently. Huh, that sounds like a great deal of content marketing streams like blogging or social media. Content marketing is more than simply creating content and pushing it out to the masses, it’s about targeting the content you create; email is no different. That’s why we’re diving into the right way to handle email subscription types so that you can email like you mean it. 

Read more “Setting your email strategy up for success with subscription types”
Blogging Basics

How to build a content strategy

If there’s one thing we know it’s that content is difficult. You’re managing a team and growing a business which can be hard enough, now there’s this whole thing about a content strategy to worry about? Trust us, we struggle with the same thing which is why I’m going to break down how the team here at Blog Trackr crafts and delivers a content strategy for our marketing efforts. 

Read more “How to build a content strategy”
Social Media

Social Media Metrics that Matter

When crafting a professional Facebook, Twitter, LinkedIn or Instagram page, you may notice the startling amount of information they can provide you about how well you are performing on social media.

These insights, called social media metrics, provide a glimpse into which types of posts work best with your audience. Recognizing which are most helpful for your blog or business can quickly allow you to become a master on social media. Read more “Social Media Metrics that Matter”

Business Growth

Tips on running a remote team to grow your…

It’s 2018 folks. The traditional 9-5 with an hour commute each way is long dead. Thank God it is too. In the traditional company, you are limited by your location. Prospective employees will want to know how easily they can commute to your office, or what type of package you could provide to help them transplant. Gags. In today’s world, thanks to the wonder of the internet, we have the ability to work anywhere, which allows small businesses and teams to scale up faster than ever. With this ability comes the need for some tips on running a remote team because it’s not a batteries-included setup. Read more “Tips on running a remote team to grow your business”