Blog

Blogging Basics

How to build a content strategy

If there’s one thing we know it’s that content is difficult. You’re managing a team and growing a business which can be hard enough, now there’s this whole thing about a content strategy to worry about? Trust us, we struggle with the same thing which is why I’m going to break down how the team here at Blog Trackr crafts and delivers a content strategy for our marketing efforts. 

Read more “How to build a content strategy”
Social Media

Social Media Metrics that Matter

When crafting a professional Facebook, Twitter, LinkedIn or Instagram page, you may notice the startling amount of information they can provide you about how well you are performing on social media.

These insights, called social media metrics, provide a glimpse into which types of posts work best with your audience. Recognizing which are most helpful for your blog or business can quickly allow you to become a master on social media. Read more “Social Media Metrics that Matter”

Business Growth

Tips on running a remote team to grow your…

It’s 2018 folks. The traditional 9-5 with an hour commute each way is long dead. Thank God it is too. In the traditional company, you are limited by your location. Prospective employees will want to know how easily they can commute to your office, or what type of package you could provide to help them transplant. Gags. In today’s world, thanks to the wonder of the internet, we have the ability to work anywhere, which allows small businesses and teams to scale up faster than ever. With this ability comes the need for some tips on running a remote team because it’s not a batteries-included setup. Read more “Tips on running a remote team to grow your business”

Business Growth

Three tips to recruit members for your team

When it comes to running a small business finding the right team members to help expand can be difficult. Large companies have the luxury of big budgets and hiring managers at their disposal. However, if you’re manning a smaller team with a more limited budget it can be hard to find the right person for the job. Whether you’re looking for an intern for the summer or a full-time hire there are few easy ways to source job candidates and scale up your team and brand. So let’s get to our tips to recruit members for your team. Read more “Three tips to recruit members for your team”

Marketing Tips

Market Research – Finding Your Ideal Customers

Target markets are crucial for all companies, whether it be a startup or a fortune 500. Let’s face it: not everyone will be interested in buying what you have to offer. Although a larger, more generalized audience may seem enticing to some, a strategy like this will end up costing you quite a lot. Identifying target audiences and employing market research strategies with these specific customers in mind will set your company on the right track for maximizing your potential. Allocating resources and energy into more specifically identifying target audiences is well worth your time (and money!). Read more “Market Research – Finding Your Ideal Customers”

Lead Generation Blogging Tips

Incorporating Lead Generation Tactics into Blog Posts

After you write an engaging blog post and publish it on social media, your website should experience a spike in traffic. However, there is always more you should consider when writing blog posts. In fact, your posts should be a natural extension of your overall sales and marketing strategy. That is where lead generation tactics come into play. Ideally, your blog should lead people to invest more time into your blog or business.

Creating stellar blog posts should enable you to pull your audience in, call them to action and turn them into customers. After all, growing your fan base and creating a relationship of trust should be among your marketing goals.

To do that, there are several tactics you should consider while writing blog posts. Here you will find several tips on tactics you could employ to increase lead generation through your blog.

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Recycling Blogging Tips

Why Recycling Old Posts Can Improve Your Blog

If you have been writing blogs for a while now, chances are you have some favorites from the past. Perhaps you even created some of your best posts before you were able to generate many views. Or perhaps your best posts require digging as they may be buried beneath the hundreds that came after it. The solution? Recycle blog posts! Apart from simply republishing the same exact post, we are here to show you other smart and tactical ways to approach bringing these old posts back to the forefront.

Read more “Why Recycling Old Posts Can Improve Your Blog”