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Blogging Tips

How often should I blog?

With the calendar shifting to 2018, the time is now to start blogging. Whether you are just starting out or devoting yourself to blogging more frequently, it is imperative to craft a blogging schedule. You may be asking yourself, ‘well, how often should I blog?’ While there is not a definitive answer, as it depends on your business, we have some tips to get you started.  Read more “How often should I blog?”

Marketing Tips

Five New Year’s marketing resolutions that don’t suck

I’ll be perfectly honest, I hate New Year’s resolutions. Maybe I’m a grinch, I like to think it’s more about realism. I don’t need a day or time of year to decide to change my life: if I want to get healthy it starts now, not January 1. I digress though. This post is not about bashing New Year’s resolutions. It’s to piggyback off our previous post, setting realistic goals, so you can make 2018 the year for your business. Read more “Five New Year’s marketing resolutions that don’t suck”

Blogging Tips

Mapping out your content strategy

One of my pet peeves is a ‘Sunday driver’. You know what I mean, someone out in their car just to drive without anywhere specific to go. Meanwhile, normal people like me are stuck behind them 5 miles below the speed limit wondering if it’s safe to pass yet. It’s the same with your content strategy: you need to have a destination in mind in order to really get somewhere and make progress. Read more “Mapping out your content strategy”

Snapchat Social Media

Snapchat for Business to Business Marketing

At first glance, Snapchat does not appear to be too useful for business to business marketing. After all it’s early hallmark was that the pictures disappeared after a few seconds. Not exactly business friendly if you ask me. In fact, some may righlty question why you would invest time in taking pictures that vanish after a few seconds. Read more “Snapchat for Business to Business Marketing”

Blogging Basics

It’s about better content, not more content

Content is king right? So you think you’d be justified in wanting to run as many blog posts, social posts, and emails as possible. After all, the more content the more indexable pages you have and the better your SEO. That’s why content is such an effective strategy when it comes to generating buzz and leads. Well, maybe not quite. It turns out better content is more valuable than simply more content. Read more “It’s about better content, not more content”

make money off your blog Marketing Tips

Branding Tools and your Marketing Strategy

In our previous posts, we discussed the importance of your personal branding playbook and even shared our own quarterly branding document, easily adaptable to your blog or business.While that document marks an ideal first step, now you must think about what branding tools are at your disposal to accomplish your goals. These are the goals that fall under the umbrella of your overall marketing strategy. Read more “Branding Tools and your Marketing Strategy”

Social Media

Making the most of Twitter’s 280 Characters

Just last week Twitter announced a pretty stark change on their platform. No it’s not that night mode came to desktop, it’s that they went from 140 characters to 280 characters. Twitter 280 characters? Yes, it’s true. Twitter, founded on the concept of microblogging may be having word envy as they’ve doubled their character count from 140 to 280. Read more “Making the most of Twitter’s 280 Characters”