Blog

Recycling Blogging Tips

Why Recycling Old Posts Can Improve Your Blog

If you have been writing blogs for a while now, chances are you have some favorites from the past. Perhaps you even created some of your best posts before you were able to generate many views. Or perhaps your best posts require digging as they may be buried beneath the hundreds that came after it. The solution? Recycle blog posts! Apart from simply republishing the same exact post, we are here to show you other smart and tactical ways to approach bringing these old posts back to the forefront.

Read more “Why Recycling Old Posts Can Improve Your Blog”

Video Marketing Marketing Tips

Platforms to Assist in Video Marketing: Part 2

A few weeks ago, Blog Trackr wrote a post focusing on what platforms can assist in your video marketing strategy. Before reading this article, make sure to check that story out. At the end of that post, we mentioned that there are many video marketing platforms out there. It can be overwhelming to figure out where to start in creating videos for your blog or business.

However, there are programs for iPhone and computer that can help beginners seamlessly incorporate videos in your yearly marketing strategy.

Here are 3 more possibilities if you are looking to expand into video marketing.

Read more “Platforms to Assist in Video Marketing: Part 2”

Marketing Mistakes Marketing Tips

Five Common Marketing Mistakes and How to Fix Them

Everyone makes mistakes. Mistakes are easy to come by, especially in marketing.  If done right, successful marketing enables you to connect with the right people for your product or service, gets people excited about it and, most importantly, builds up your business. However, it is easy to fall into the trap of common marketing mistakes. That’s where we come in. We’re here to lay out five dangerously common mistakes to avoid that are costly to any business.

Read more “Five Common Marketing Mistakes and How to Fix Them”

Video Marketing Marketing Tips

Platforms to Assist in Video Marketing: Part 1

At Blog Trackr, we have already written about the basics of video marketing. Before reading this post, make sure to check out that article for some tips on getting started in creating videos for use on your blog. In this post, we will examine video-making platforms that you could consider when you engage in video production.

These platforms will assist in your video marketing strategy. Some of them offer user-friendly features for novice filmmakers while others provide additional benefits for more tech-savvy individuals. Regardless of which platform you pick, make sure you incorporate video marketing in your overall blogging strategy.

With that said, let’s look at some offerings out there that can help you in creating high-quality videos. Since the following list only has 3 suggestions, it is by no means exhaustive and consists of a mixture of phone apps and computer platforms. However, everyone must start somewhere so be sure to consider one or more of the following suggestions.

Read more “Platforms to Assist in Video Marketing: Part 1”

Target Audience Marketing Tips

Tailoring Content To Your Target Audience

For marketers it is easy to become obsessed with the numbers, while ignoring what really matters: quality engagement. While growing numbers of likes, clicks or followers can undoubtedly boost a brand’s following base, it also can distract marketers from tailoring their content to their ideal customers. When it comes to valuable engagement from consumers, it’s important to focus on quality, not quantity. If you find your brand struggling to hold onto a target audience, we’ve got you covered. We’ve narrowed down the most effective ways to tailor your content to increase your target audience engagement. Read more “Tailoring Content To Your Target Audience”

Social Media

Five Tips For Creating a Successful Instagram For Your…

Since its launch in 2010, Instagram has taken the world by storm.

With just over 800 million users, Instagram has become the fastest growing social media platform. Instagram makes it easy for businesses to target a more specific audience without having to spend large amounts of money on advertising. The popularity and high levels of engagement of the platform make it the perfect place to advance your business. Read more “Five Tips For Creating a Successful Instagram For Your Business”

Blog Trackr News

Going home: We’re officially based in Worcester

It’s a surreal experience.

It was a rainy Wednesday afternoon. I was doing the exact same thing I’ve been doing the past few months: sitting at my laptop, coffee in hand, coding and prepping for a meeting. Just this time, it’s the coffee shop on my college campus – Holy Cross, Worcester MA.

Woah, why was I there? Let’s do a recap. Read more “Going home: We’re officially based in Worcester”

Canva Marketing Tips

Using Canva to Create Graphics for Social Media

For those who specialize in digital or social media, there are many graphic design platforms out there. Some of these require a subscription, but others, like Canva, are free to use for professionals and non-designers alike. Canva is a tool that we use quite often here at Blog Trackr. From Instagram to Facebook, even to our blog posts. As you’ll see, Canva is an excellent tool to use when it comes to creating stunning visuals so let’s dive in. Read more “Using Canva to Create Graphics for Social Media”

Social Media

Creating an Instagram page for your business

Instagram for business? That’s right. The visual social platform has taken off and is one of the best sources for social engagement and brand awareness out there. While it’s commonly thought of as a way to share pictures of food or selfies it’s proven to be a diverse platform used to evolve business brands and social following. In this post we’ll take a deep dive on creating an Instagram page for your business.

If you’ve never given it any thought than continue to read on. If you’ve got a page set up it won’t hurt to get a refresher on the basics. Let’s dive in! Read more “Creating an Instagram page for your business”