Blog

Target Audience Marketing Tips

Tailoring Content To Your Target Audience

For marketers it is easy to become obsessed with the numbers, while ignoring what really matters: quality engagement. While growing numbers of likes, clicks or followers can undoubtedly boost a brand’s following base, it also can distract marketers from tailoring their content to their ideal customers. When it comes to valuable engagement from consumers, it’s important to focus on quality, not quantity. If you find your brand struggling to hold onto a target audience, we’ve got you covered. We’ve narrowed down the most effective ways to tailor your content to increase your target audience engagement. Read more “Tailoring Content To Your Target Audience”

Social Media

Five Tips For Creating a Successful Instagram For Your…

Since its launch in 2010, Instagram has taken the world by storm.

With just over 800 million users, Instagram has become the fastest growing social media platform. Instagram makes it easy for businesses to target a more specific audience without having to spend large amounts of money on advertising. The popularity and high levels of engagement of the platform make it the perfect place to advance your business. Read more “Five Tips For Creating a Successful Instagram For Your Business”

Blog Trackr News

Going home: We’re officially based in Worcester

It’s a surreal experience.

It was a rainy Wednesday afternoon. I was doing the exact same thing I’ve been doing the past few months: sitting at my laptop, coffee in hand, coding and prepping for a meeting. Just this time, it’s the coffee shop on my college campus – Holy Cross, Worcester MA.

Woah, why was I there? Let’s do a recap. Read more “Going home: We’re officially based in Worcester”

Canva Marketing Tips

Using Canva to Create Graphics for Social Media

For those who specialize in digital or social media, there are many graphic design platforms out there. Some of these require a subscription, but others, like Canva, are free to use for professionals and non-designers alike. Canva is a tool that we use quite often here at Blog Trackr. From Instagram to Facebook, even to our blog posts. As you’ll see, Canva is an excellent tool to use when it comes to creating stunning visuals so let’s dive in. Read more “Using Canva to Create Graphics for Social Media”

Social Media

Creating an Instagram page for your business

Instagram for business? That’s right. The visual social platform has taken off and is one of the best sources for social engagement and brand awareness out there. While it’s commonly thought of as a way to share pictures of food or selfies it’s proven to be a diverse platform used to evolve business brands and social following. In this post we’ll take a deep dive on creating an Instagram page for your business.

If you’ve never given it any thought than continue to read on. If you’ve got a page set up it won’t hurt to get a refresher on the basics. Let’s dive in! Read more “Creating an Instagram page for your business”

Facebook Messenger Social Media

Using Facebook Messenger to attract new leads on your…

We’ve all heard that you need to have a Facebook page to represent your business. We’ve written countless articles on it ourselves, but one thing we haven’t talked much about is lead generation. You see, on your page you may notice a few different options for a CTA (Call to Action) in the top right corner. Perhaps it’s a link to your website or demo; one thing you may not have considered is opening a Facebook Messenger window.

A chat window? Isn’t Messenger used to chat with my friends? You’re right it is, but it also has a strong business use case as well. We’ll dive into this and more in our post as we explore the possibilities of chatting with prospects to generate leads for your business. Read more “Using Facebook Messenger to attract new leads on your business page”

Social Media

Facebook Fundamentals: creating a page for your business

Facebook has gotten into some seriously hot water recently as the social media giant seems to be ruffling all the wrong feathers. Still, with over 2 billion users it’d be foolish to jump off Facebook given its popularity. Simply put, creating a page for your business is essential if you want to craft an effective social strategy. A business page gives visitors a way of finding you with ease, interacting with your content, and even contacting you either via a web link or Messenger.

Don’t have a business page yet? Never fear, we’ll take a deep dive in on how to get started.

Read more “Facebook Fundamentals: creating a page for your business”

Image Blogging Basics

A Guide to Finding the Perfect Image

With the popularity of social media platforms like Instagram and Pinterest, images have become increasingly important. However, beyond these social media platforms, images possess an important role across your content marketing strategy. Your social media pages, blog posts and website design contain images that can either compel or detract readers from clicking on your pages to find out more about your blog or business.

Read more “A Guide to Finding the Perfect Image”

Social Media

What Facebook’s algorithm changes mean for your marketing strategy

It wasn’t too long ago that Facebook made some serious changes to their newsfeed algorithm. This is news is a bit more on the stale side, but what’s still fresh is the question: what can my business do to stay ahead? Contrary to many fears Facebook’s algorithm changes do not mean the death of your ability to market; they do mean you’ll need to adapt though. Read more “What Facebook’s algorithm changes mean for your marketing strategy”