Blog

Snapchat Social Media

Snapchat for Business to Business Marketing

At first glance, Snapchat does not appear to be too useful for business to business marketing. After all it’s early hallmark was that the pictures disappeared after a few seconds. Not exactly business friendly if you ask me. In fact, some may righlty question why you would invest time in taking pictures that vanish after a few seconds. Read more “Snapchat for Business to Business Marketing”

Blogging Basics

It’s about better content, not more content

Content is king right? So you think you’d be justified in wanting to run as many blog posts, social posts, and emails as possible. After all, the more content the more indexable pages you have and the better your SEO. That’s why content is such an effective strategy when it comes to generating buzz and leads. Well, maybe not quite. It turns out better content is more valuable than simply more content. Read more “It’s about better content, not more content”

make money off your blog Marketing Tips

Branding Tools and your Marketing Strategy

In our previous posts, we discussed the importance of your personal branding playbook and even shared our own quarterly branding document, easily adaptable to your blog or business.While that document marks an ideal first step, now you must think about what branding tools are at your disposal to accomplish your goals. These are the goals that fall under the umbrella of your overall marketing strategy. Read more “Branding Tools and your Marketing Strategy”

Social Media

Making the most of Twitter’s 280 Characters

Just last week Twitter announced a pretty stark change on their platform. No it’s not that night mode came to desktop, it’s that they went from 140 characters to 280 characters. Twitter 280 characters? Yes, it’s true. Twitter, founded on the concept of microblogging may be having word envy as they’ve doubled their character count from 140 to 280. Read more “Making the most of Twitter’s 280 Characters”

Blog Trackr News

Next up in product: Your personal Branding Playbook

Something I’ve found out after years working in marketing is that people do not know how to market. They know how to sell, but not market. Selling is pretty basic. I have this thing, you need this thing, so buy it. Marketing is different though, it facilitates the sale, it leads up to the sale, but it does not sell. Read more “Next up in product: Your personal Branding Playbook”

Marketing Tips

Four ways to stay on track the rest of…

Halloween is over, Thanksgiving is in a few weeks, and before you know it we’ll be in 2018. Holy crap. How did the year go by so quickly? Time has a habit of doing that, and while we can’t control how quickly it slips away we can control how we react. If the year feels like it’s been pulled out from under you, don’t worry we’re listing our five tips to help your marketing efforts stay on track. Read more “Four ways to stay on track the rest of the year”

Social Media

Facebook’s new newsfeed and what it means for your…

I stumbled upon this medium post and quite frankly, I was shocked. Facebook’s new newsfeed means the ‘death to small businesses’? How horrific! How tragic! How hyperbolic!

I think the great thing about small businesses is that, while small, they are scrappy. A titanic behemoth with infrastructure and internal processes cannot turn a quick corner like a small business can. Faced with an adjustment on Facebook’s end it’s more important now than ever to adjust and be strategic. Read more “Facebook’s new newsfeed and what it means for your business”

Marketing Tips

5 Tips for Marketing on Instagram

Since launching in 2010, Instagram has become of the fastest-growing social media platforms with over 700 million users as of April 2017. With such a wide user base, bloggers and businesses need to tap into Instagram’s potential for broadening marketing efforts. Instagram should become part of your marketing strategy as more than 70% of users look up brands on the app. For those who haven’t joined that bandwagon yet, stay tuned on how to start marketing on Instagram. Read more “5 Tips for Marketing on Instagram”