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Business Growth

Three tips to recruit members for your team

When it comes to running a small business finding the right team members to help expand can be difficult. Large companies have the luxury of big budgets and hiring managers at their disposal. However, if you’re manning a smaller team with a more limited budget it can be hard to find the right person for the job. Whether you’re looking for an intern for the summer or a full-time hire there are few easy ways to source job candidates and scale up your team and brand. So let’s get to our tips to recruit members for your team. Read more “Three tips to recruit members for your team”

Marketing Tips

Market Research – Finding Your Ideal Customers

Target markets are crucial for all companies, whether it be a startup or a fortune 500. Let’s face it: not everyone will be interested in buying what you have to offer. Although a larger, more generalized audience may seem enticing to some, a strategy like this will end up costing you quite a lot. Identifying target audiences and employing market research strategies with these specific customers in mind will set your company on the right track for maximizing your potential. Allocating resources and energy into more specifically identifying target audiences is well worth your time (and money!). Read more “Market Research – Finding Your Ideal Customers”

Lead Generation Blogging Tips

Incorporating Lead Generation Tactics into Blog Posts

After you write an engaging blog post and publish it on social media, your website should experience a spike in traffic. However, there is always more you should consider when writing blog posts. In fact, your posts should be a natural extension of your overall sales and marketing strategy. That is where lead generation tactics come into play. Ideally, your blog should lead people to invest more time into your blog or business.

Creating stellar blog posts should enable you to pull your audience in, call them to action and turn them into customers. After all, growing your fan base and creating a relationship of trust should be among your marketing goals.

To do that, there are several tactics you should consider while writing blog posts. Here you will find several tips on tactics you could employ to increase lead generation through your blog.

Read more “Incorporating Lead Generation Tactics into Blog Posts”

Recycling Blogging Tips

Why Recycling Old Posts Can Improve Your Blog

If you have been writing blogs for a while now, chances are you have some favorites from the past. Perhaps you even created some of your best posts before you were able to generate many views. Or perhaps your best posts require digging as they may be buried beneath the hundreds that came after it. The solution? Recycle blog posts! Apart from simply republishing the same exact post, we are here to show you other smart and tactical ways to approach bringing these old posts back to the forefront.

Read more “Why Recycling Old Posts Can Improve Your Blog”

Video Marketing Marketing Tips

Platforms to Assist in Video Marketing: Part 2

A few weeks ago, Blog Trackr wrote a post focusing on what platforms can assist in your video marketing strategy. Before reading this article, make sure to check that story out. At the end of that post, we mentioned that there are many video marketing platforms out there. It can be overwhelming to figure out where to start in creating videos for your blog or business.

However, there are programs for iPhone and computer that can help beginners seamlessly incorporate videos in your yearly marketing strategy.

Here are 3 more possibilities if you are looking to expand into video marketing.

Read more “Platforms to Assist in Video Marketing: Part 2”

Marketing Mistakes Marketing Tips

Five Common Marketing Mistakes and How to Fix Them

Everyone makes mistakes. Mistakes are easy to come by, especially in marketing.  If done right, successful marketing enables you to connect with the right people for your product or service, gets people excited about it and, most importantly, builds up your business. However, it is easy to fall into the trap of common marketing mistakes. That’s where we come in. We’re here to lay out five dangerously common mistakes to avoid that are costly to any business.

Read more “Five Common Marketing Mistakes and How to Fix Them”

Video Marketing Marketing Tips

Platforms to Assist in Video Marketing: Part 1

At Blog Trackr, we have already written about the basics of video marketing. Before reading this post, make sure to check out that article for some tips on getting started in creating videos for use on your blog. In this post, we will examine video-making platforms that you could consider when you engage in video production.

These platforms will assist in your video marketing strategy. Some of them offer user-friendly features for novice filmmakers while others provide additional benefits for more tech-savvy individuals. Regardless of which platform you pick, make sure you incorporate video marketing in your overall blogging strategy.

With that said, let’s look at some offerings out there that can help you in creating high-quality videos. Since the following list only has 3 suggestions, it is by no means exhaustive and consists of a mixture of phone apps and computer platforms. However, everyone must start somewhere so be sure to consider one or more of the following suggestions.

Read more “Platforms to Assist in Video Marketing: Part 1”

Target Audience Marketing Tips

Tailoring Content To Your Target Audience

For marketers it is easy to become obsessed with the numbers, while ignoring what really matters: quality engagement. While growing numbers of likes, clicks or followers can undoubtedly boost a brand’s following base, it also can distract marketers from tailoring their content to their ideal customers. When it comes to valuable engagement from consumers, it’s important to focus on quality, not quantity. If you find your brand struggling to hold onto a target audience, we’ve got you covered. We’ve narrowed down the most effective ways to tailor your content to increase your target audience engagement. Read more “Tailoring Content To Your Target Audience”