One of the great things about content marketing is that the field is always changing. One of the intimidating things about content marketing is that the field is always changing. Seriously, it can be a full-time job to pay attention to trends in the industry, and a second full-time job just to apply them to your business.
These could be blogs on blogging, social media, or general digital trends. We want to give you every tool your team will need in order to stay abreast of what’s going on in the industry so that you can market like a pro. This list will not be exhaustive by any means, but we hope it gets your team started.
Blogging is, and always will be, the backbone of content marketing. When you say “content marketing”, blogging will be one of the first things you think of, and for good reason. Blogging isn’t easy though. It’s a nuanced art, so here are a few resources to get you started.
Copy Blogger is a classic resource on all things blogging and content marketing. From grammar tools and SEO best practices all the way to writing style and empathetic copy, Copy Blogger really does an excellent job summing up the basics of blog marketing. When it comes to your blog, quality is one of the most important factors in its success so don’t leave it up to chance.
Who better to read than one of the leading experts on SEO. The biggest benefit blogging can bring to your site is a huge boost in SEO benefits, any successful blog starts with a healthy dose of the advice from Moz so be sure to bookmark this one and share it with your team.
Yes social media counts as content marketing – it’s content
Admittedly we’re a bit biased because we love Buffer. Can you blame us though? Their blog is an excellent resource on all things social. From best practices to guides on analyzing your key metrics, Buffer is a true thought leader in social media marketing.
As if the name wasn’t an indication that this site would make our list. For any social media-expert-to-be this site is one you need to bookmark. From Facebook to SnapChat, this site covers it all on the latest trends and best practices for social media and social media marketing. What are you waiting for?
Email marketing is not dead, it’s alive and well. Email marketing continues to be a tried and true way to nurture leads into customers – when done properly. Learn more on the latest trends in email marketing from these awesome resources.
Need we say more? If you’re looking for tips on maximizing conversions on your website these guys are the one stop shop. OptinMonster covers the latest trends in converting leads and nurturing those relationships through email marketing.
Litmus is a pretty cool company that knows they’re stuff. They’re speciality lies in email previews as you can use their service to ensure your email looks perfect whether it’s viewed in Outlook or Gmail. It’s natural then, that they would have a top notch blog on email marketing and email design best practices.
Don’t let their cute name and fun illustrations fool you – these guys mean business. What started as a simple email platform has turned into a major marketing powerhouse that has led the industry forward and kept email marketing front and center. It’s fitting that their blog is included in our must-reads.
Looking for cutting edge sites covering all the latest in digital trends and content marketing? Here are your top resources to arm your team.
Cmo, owned by Adobe, is a leading site on digital insights and content marketing trends. They’re not so “in the weeds” on blogging and social media as much as they are high level. Cmo documents digital trends from ads to branding case studies for the advanced marketer looking to level up their knowledge. Definitely a great site to keep saved in your browser.
HubSpot may be one of the more cutting edge companies out there when it comes to Inbound marketing making them a worthy addition to our best blogs on content marketing. HubSpot specializes in marketing automation coupled with a content management system, email marketing system, and CRM. Needless to say, they know their stuff when it comes to Inbound marketing and are a must-read.
There you have it, our best blogs on content marketing. From SEO and blogging all the way to social media and digital trends we hope this list gives you a head start on leveling up your content marketing strategy.