Blogging Basics

It’s about better content, not more content

Content is king right? So you think you’d be justified in wanting to run as many blog posts, social posts, and emails as possible. After all, the more content the more indexable pages you have and the better your SEO. That’s why content is such an effective strategy when it comes to generating buzz and leads. Well, maybe not quite. It turns out better content is more valuable than simply more content. Read more “It’s about better content, not more content”

Social Media

Making the most of Twitter’s 280 Characters

Just last week Twitter announced a pretty stark change on their platform. No it’s not that night mode came to desktop, it’s that they went from 140 characters to 280 characters. Twitter 280 characters? Yes, it’s true. Twitter, founded on the concept of microblogging may be having word envy as they’ve doubled their character count from 140 to 280. Read more “Making the most of Twitter’s 280 Characters”

Blog Trackr News

Next up in product: Your personal Branding Playbook

Something I’ve found out after years working in marketing is that people do not know how to market. They know how to sell, but not market. Selling is pretty basic. I have this thing, you need this thing, so buy it. Marketing is different though, it facilitates the sale, it leads up to the sale, but it does not sell. Read more “Next up in product: Your personal Branding Playbook”

Marketing Tips

Four ways to stay on track the rest of…

Halloween is over, Thanksgiving is in a few weeks, and before you know it we’ll be in 2018. Holy crap. How did the year go by so quickly? Time has a habit of doing that, and while we can’t control how quickly it slips away we can control how we react. If the year feels like it’s been pulled out from under you, don’t worry we’re listing our five tips to help your marketing efforts stay on track. Read more “Four ways to stay on track the rest of the year”

Social Media

Facebook’s new newsfeed and what it means for your…

I stumbled upon this medium post and quite frankly, I was shocked. Facebook’s new newsfeed means the ‘death to small businesses’? How horrific! How tragic! How hyperbolic!

I think the great thing about small businesses is that, while small, they are scrappy. A titanic behemoth with infrastructure and internal processes cannot turn a quick corner like a small business can. Faced with an adjustment on Facebook’s end it’s more important now than ever to adjust and be strategic. Read more “Facebook’s new newsfeed and what it means for your business”

Marketing Tips

Crafting a brand: Guidelines to help you start

People follow fads; not much has changed from the Dot Com craze that’s for sure, it’s just been replaced with a new face. Isn’t that the phrase, there’s nothing new under the sun? Next on the list was the rise of one-word companies, like Uber. Then names with dropped vowels (cough, cough). And now everything’s farm to table or artisan (seriously). Crafting a brand is a lot more than a trendy name or tagline though–in fact, it’s a heck of a lot more.
Read more “Crafting a brand: Guidelines to help you start”

Marketing Tips

Talk with, not at, your customers

I’ve noticed a trend recently when it comes to blogging and social marketing: it seems like a lot of companies are talking at their customers and not with their customers. When it comes to marketing, it feels as though businesses are shouting into the void and throwing everything they’ve got at the wall to see what sticks. Man, what an awful way to market. Read more “Talk with, not at, your customers”

Blogging Tips

5 blogging tips to take your posts to the…

We’ve written about how personality makes the difference between one blog from another, but if your writing is poor then let’s face it your blog will suck. I’m sorry but it’s true. If you want your blog to succeed, in addition to a winning personality you need looks; looks being quality writing that is enjoyable to read. Here’s the rub though: not everyone is a gifted professional writer. That’s why we’re sharing our best blogging tips. Because you shouldn’t have to go this alone. Read more “5 blogging tips to take your posts to the next level”