Content is king right? So you think you’d be justified in wanting to run as many blog posts, social posts, and emails as possible. After all, the more content the more indexable pages you have and the better your SEO. That’s why content is such an effective strategy when it comes to generating buzz and leads. Well, maybe not quite. It turns out better content is more valuable than simply more content. Read more “It’s about better content, not more content”
At Blog Trackr our goal is to create a start to finish blogging and branding experience. It’s that simple, content marketing is difficult so we want to demystify it to show people how to do it effectively. Blogging doesn’t have to be something you do because you have to, instead it can be something you do strategically. Read more “Next up in product: The Blog Lab”
Just last week Twitter announced a pretty stark change on their platform. No it’s not that night mode came to desktop, it’s that they went from 140 characters to 280 characters. Twitter 280 characters? Yes, it’s true. Twitter, founded on the concept of microblogging may be having word envy as they’ve doubled their character count from 140 to 280. Read more “Making the most of Twitter’s 280 Characters”
Something I’ve found out after years working in marketing is that people do not know how to market. They know how to sell, but not market. Selling is pretty basic. I have this thing, you need this thing, so buy it. Marketing is different though, it facilitates the sale, it leads up to the sale, but it does not sell. Read more “Next up in product: Your personal Branding Playbook”
Halloween is over, Thanksgiving is in a few weeks, and before you know it we’ll be in 2018. Holy crap. How did the year go by so quickly? Time has a habit of doing that, and while we can’t control how quickly it slips away we can control how we react. If the year feels like it’s been pulled out from under you, don’t worry we’re listing our five tips to help your marketing efforts stay on track. Read more “Four ways to stay on track the rest of the year”
I stumbled upon this medium post and quite frankly, I was shocked. Facebook’s new newsfeed means the ‘death to small businesses’? How horrific! How tragic! How hyperbolic!
I think the great thing about small businesses is that, while small, they are scrappy. A titanic behemoth with infrastructure and internal processes cannot turn a quick corner like a small business can. Faced with an adjustment on Facebook’s end it’s more important now than ever to adjust and be strategic. Read more “Facebook’s new newsfeed and what it means for your business”
We talk a lot about branding and marketing strategy. But what the hell does it all really mean? Branding is such a subjective and complex term, and to be honest I really hate that because it doesn’t have to be that way. So I got to thinking: what if I just wrote up a branding playbook, a blueprint that anyone could use? Read more “Our Marketing/Branding playbook”
People follow fads; not much has changed from the Dot Com craze that’s for sure, it’s just been replaced with a new face. Isn’t that the phrase, there’s nothing new under the sun? Next on the list was the rise of one-word companies, like Uber. Then names with dropped vowels (cough, cough). And now everything’s farm to table or artisan (seriously). Crafting a brand is a lot more than a trendy name or tagline though–in fact, it’s a heck of a lot more.
Read more “Crafting a brand: Guidelines to help you start”
I’ve noticed a trend recently when it comes to blogging and social marketing: it seems like a lot of companies are talking at their customers and not with their customers. When it comes to marketing, it feels as though businesses are shouting into the void and throwing everything they’ve got at the wall to see what sticks. Man, what an awful way to market. Read more “Talk with, not at, your customers”
We’ve written about how personality makes the difference between one blog from another, but if your writing is poor then let’s face it your blog will suck. I’m sorry but it’s true. If you want your blog to succeed, in addition to a winning personality you need looks; looks being quality writing that is enjoyable to read. Here’s the rub though: not everyone is a gifted professional writer. That’s why we’re sharing our best blogging tips. Because you shouldn’t have to go this alone. Read more “5 blogging tips to take your posts to the next level”