Marketing Tips

Marketing flywheel vs marketing funnel, which to use for…

At this year’s Inbound conference it was announced that the flywheel is the way to go when it comes to marketing. Typically marketers and businesses operated on a funnel – contacts visit your site (because you are a good inbound marketer), fill out a form, and the process continues from there. The marketing funnel was a good strategy for a while, but what is this new marketing flywheel and where does it fit in with today’s marketing approach?

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Marketing Tips

Setting your email strategy up for success with subscription…

Email is one of those things that all companies do, but no one really knows why or how to do efficiently. Huh, that sounds like a great deal of content marketing streams like blogging or social media. Content marketing is more than simply creating content and pushing it out to the masses, it’s about targeting the content you create; email is no different. That’s why we’re diving into the right way to handle email subscription types so that you can email like you mean it. 

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Blogging Basics

How to build a content strategy

If there’s one thing we know it’s that content is difficult. You’re managing a team and growing a business which can be hard enough, now there’s this whole thing about a content strategy to worry about? Trust us, we struggle with the same thing which is why I’m going to break down how the team here at Blog Trackr crafts and delivers a content strategy for our marketing efforts. 

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Business Growth

Tips on running a remote team to grow your…

It’s 2018 folks. The traditional 9-5 with an hour commute each way is long dead. Thank God it is too. In the traditional company, you are limited by your location. Prospective employees will want to know how easily they can commute to your office, or what type of package you could provide to help them transplant. Gags. In today’s world, thanks to the wonder of the internet, we have the ability to work anywhere, which allows small businesses and teams to scale up faster than ever. With this ability comes the need for some tips on running a remote team because it’s not a batteries-included setup. Read more “Tips on running a remote team to grow your business”