Target Audience Blogging Basics

Find Your Target Audience

For a moment, think of yourself as a landscaper. If you happen to blog about your work, you would write about techniques on creating a beautiful garden and how to leverage the available land that homeowners use. When it comes time to promote that content, what target audience would you reach out to? The first idea that comes to mind is that you would contact other landscapers. Seems obvious, right? How else would you get the word out about your business if you do not reach out to others who share the same interests?

However, think back to the nature of your business. You are a landscaper? Who are you writing your content for? You are absolutely not writing it for other landscapers. You are writing it for homeowners who are looking to discover how to upkeep their property. That is your target audience.

Blog Trackr’s goal is to show you how to tighten that target audience even further in order to better reach an audience who is curious or passionate about your blog.

Begin with Analytics

In order to start crafting your audience’s persona, you need to begin with analytical software. Google Analytics provides the best option based on the sheer data that it provides.

Google Analytics enables bloggers to discover what websites their audience is coming from. This knowledge provides bloggers the ability to post more frequently or advertise on particularly sites.

Analytics also can tell you where your audience is located geographically and what times they access your site. This knowledge can help you schedule posts that gets the most eyes on your blog.

Finally, Analytics also gives you insights into which posts get viewed the most often. Once you see what posts generate the most traffic, you can devote more of your time to articles that get the most views and spend less time on others.

Social media also provides helpful analytical tools such as Facebook Insights which tracks the age, gender, location and other demographics necessary to craft the ideal audience persona.

Conduct Market Research

Once you look at the numbers, you need to conduct market research.

There are many techniques that encompass this category of finding your audience. The first is to utilize keyword research tools to discover the words for ideal search engine optimization (SEO) results. Google and Bing offer research tools while LongTail Pro and Market Samurai offer more advanced SEO software platforms.

In addition to researching keywords, you can also scan your competitors analyzing what topics they cover, what content works best and what comments their articles produce.

Finally, you can conduct market research of your own through direct feedback with polls on your site or questions via social media.

Compose Audience Personas

After conducting market research, the next step is to come up with an audience persona for the people reading your blog.

Audience personas consist of answering the five W’s: who, what, when, where and why. However, the best audience personas go beyond these questions. With analytics and market research, you can also compose personas based on gender, personality, family life, job status, location, income and needs and other factors.

These personas can allow you to tailor your content specifically to them and reach out to individuals like this for feedback and discovering what kind of content they want to read.

Why do you need to create these audience personas? It is far easier to maintain the same members rather than attract new ones to your blog. If your blog is obsessed over a single subject, it can limit how many people you reach, but if it dives into multiple topics or produces varied content, it can enable your target audience to have a unified identity. This unity can grow over time as your audience shares your content with a wider community.

Create Compelling Content

After you write your audience personas, ensure you write your content in a journalistic style that anyone can understand.

Finally, ensure that your content provides too much detail rather than not enough. Being thorough leaves the reader with certainty about what you are trying to communicate.

Rinse and Repeat

One of the best aspects of blog writing is that there are many types of people who view your site. Every time you notice a different contingent of readers, sit down and go through this process to ensure that you maintain that new audience. You can never have too few audience personas if you work hard enough!

Obviously, this post is not enough to capture the unique craft of finding an audience and writing audience personas.

For more information, check out this blog post from CoSchedule or this guide for building a blogging audience from Quicksprout.

Sports Blogging Blogging Basics

The Principles of Sports Blogging

When you pour over ESPN’s website, you see a vast amount of information thrown at you. However, what’s hidden on their main web page by the Fantasy section are the links to the popular sports blogs FiveThirtyEight and The Undefeated. By simply Google-searching the most successful sports blogs out there, you will find one called SB Nation which collects timely articles throughout the athletic world.

Do you want to start a sports blog of your own? It is not as easy as you think. Luckily, Blog Trackr has some helpful tips about starting a sports blog and distinguishing it from the many voices peppered throughout the Internet.

Find your area of interest

If you have thought about starting a sports blog before, you obviously have strong opinions about sports. However, you should select a sport or team to follow. Obviously, you should choose to write about something that interests you the most. You would not choose to write about soccer if you have never watched a second of the game, would you? Writing intelligent, well-crafted articles emerges once you find something that is a natural extension of your own personality.

If you want to start a sports blog, find your sport or team of interest and demonstrate sound reasoning skills and the passion that drew you to the sport in the first place. Most importantly, select an angle that fills a void in the world of sports blogs out there. If you majored in economics for example, perhaps you could start a blog that focuses on the business side of sports? Or if you manage a high school football team, you could elect to focus on what you know (the ins-and-outs of high school football) rather than something you don’t (such as the broader NFL).

Choose a blogging platform

Once you find the area of interest that ignites your passions the most, the next step is to get the website up-and-running. At Blog Trackr, we have written about starting a blog before, but it is always good to have a refresher.

If you are a sports photographer, a free site like Tumblr could be an efficient way of displaying your work.

However, if you are like most other blogs, you will most likely elect to choose a blogging platform like WordPress.

Despite its simplicity, solely using WordPress has its disadvantages including the fact that you do not own your blog and your website name will include WordPress in its title.  How do you distinguish yourself as a sports blog with WordPress? Well…

Customize your blog by choosing a domain name and a hosting site

After determining the type of sports blog you want to write, you have to create its domain name. At this point in the blog-creation process, you may get discouraged because many ideas you have could already exist. However, if you remain persistent, design a logo and create a unique name, your blog can stand out.

Bluehost is an excellent hosting option because not only does it allow you to run your own site and market it to advertising executives, but it is also a site where you can check registered domain names across the web. Once you find one that has not been used, your sports blog is ready. However, before you make your first post…

Consider your audience, keep it short, respond to comments and make it come alive

Before you begin writing, make sure your writing appeals to the audience you want to attract. Is it young or old? Are they parents of athletes, athletes themselves or other sports fans?

Once you choose your audience, keep every post to a maximum of 750 words. Not many people have the time to pour over a long blog post. You should carefully select what words you use and ensure they capture the reader’s interests right away.

After publishing your post, make sure you respond to comments. Blogging, like social media, is meant to be social. It entails disagreements and engaging in back-and-forth bantering.  Sports fans are passionate and blogging allows you to express your thoughts in a logical manner.

How do you make your posts come alive? Blog Trackr has written about the importance of crafting a blogging persona, that is, ensuring that your blog is timely, unique and something more than just simply a game recap. If you have strong opinions, write them! If your team made a terrible trade call them out and explain why!

Where Blog Trackr Can Help

If you are a blog looking to regain the “edge” that characterizes powerful blogs, the Blog Trackr app can link you to exactly the right articles that will allow you to take a strong opinion and ensure that your sports blog experiences continual growth in terms of readership and engagement with the fans and other blogs out on the web.


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How to use Pinterest to boost your blog

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When writing any blog, one of the most important considerations before you put your fingers to the keyboard is to figure out how people will know about it. Sure, you can promote the blog on your website, Facebook and Twitter. But what if your audience is not aware of your website and has almost no presence on those other social media sites? That’s why this week we’re writing about promoting a blog on LinedIn. Read more “The keys to promoting a Blog on LinkedIn”