If you are looking to improve your blog’s search engine optimization rank, diversification is important. Using different forms of multimedia like pictures, videos and infographics can assist in making your blog more visible online. Podcasts are another form of presenting your content that can help increase your reach to different consumers.
Why use a Podcast?
These days, people are increasingly mobile. They travel from one business opportunity to the next and may not allot the necessary time to read your content. So, if you are a sports blogger reporting on injury updates, a movie blogger reviewing a recent release or a political blogger recapping the last presidential debate, podcasts are an easy way of transporting your readership into a mobile, diverse group of people who can absorb information that your blog provides, anytime, anywhere.
Podcasts also provide a voice to your written content. Readers can gain an insight into your unique personality and learn about the voice behind their favorite stories.
When you are hosting a podcast on your site, you also benefit in terms of establishing a position of authority. Inviting fellow bloggers to participate in a dialogue can build who is reading your content or watching the videos you produce. Readers will be looking for a news source they can trust to provide accurate and insightful information. This is where a podcast becomes even more valuable.
Finally, podcasts can allow you to expand to platforms like iTunes which works similarly to a simple Google search. By creating customizable URLs and calibrating your podcast title and description, you can stand out on iTunes and expand your blog in an alternative way.
If you would like to see the process for uploading a podcast to iTunes, check it out by clicking here.
Keys to Podcasting
Much like the radio, podcasts only work if you provide engaging content. When you drive a car, you may switch to a station playing your favorite hits if the announcers start to engage in irrelevant banter. To make people linger over your podcast, it is important to keep it concise. No one will want to listen to a podcast running longer than 20 minutes.
How can you maintain your audience’s interest? The first step is to provide information of value that is relevant, engaging, creative and entertaining.
One way this can be accomplished is through dialogue. Having someone else engage in a debate with you or hosting a roundtable discussion can be an ideal way of making your podcast worthwhile to listen to.
Finally, remember to promote your podcast. If it is buried on your blog, no one will find it. Provide a link in your weekly email updates or share it across social media platforms.
How to Start a Podcast
Before you begin your first podcast, you will first need a script. By typing up a script, you can remain on track with what topics you would like to discuss and allow you to seamlessly transition from one to the next.
Second, you will need some equipment to get started such as a desktop microphone and a portable XLR recorder or an audio interface on your computer to capture analog audio and convert it to digital.
Finally, you will need some form of audio editing software. There are many options out there but one like Audacity is free and easy-to-use.
This may be expensive for you up front, but if you take good care of audio equipment and maintain a large audience already, it can be a worthwhile investment.