Image Blogging Basics

A Guide to Finding the Perfect Image

With the popularity of social media platforms like Instagram and Pinterest, images have become increasingly important. However, beyond these social media platforms, images possess an important role across your content marketing strategy. Your social media pages, blog posts and website design contain images that can either compel or detract readers from clicking on your pages to find out more about your blog or business.

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Blogging Tips

How often should I blog?

With the calendar shifting to 2018, the time is now to start blogging. Whether you are just starting out or devoting yourself to blogging more frequently, it is imperative to craft a blogging schedule. You may be asking yourself, ‘well, how often should I blog?’ While there is not a definitive answer, as it depends on your business, we have some tips to get you started.  Read more “How often should I blog?”

Snapchat Social Media

Snapchat for Business to Business Marketing

At first glance, Snapchat does not appear to be too useful for business to business marketing. After all it’s early hallmark was that the pictures disappeared after a few seconds. Not exactly business friendly if you ask me. In fact, some may righlty question why you would invest time in taking pictures that vanish after a few seconds. Read more “Snapchat for Business to Business Marketing”

make money off your blog Marketing Tips

Branding Tools and your Marketing Strategy

In our previous posts, we discussed the importance of your personal branding playbook and even shared our own quarterly branding document, easily adaptable to your blog or business.While that document marks an ideal first step, now you must think about what branding tools are at your disposal to accomplish your goals. These are the goals that fall under the umbrella of your overall marketing strategy. Read more “Branding Tools and your Marketing Strategy”

Marketing Tips

5 Tips for Marketing on Instagram

Since launching in 2010, Instagram has become of the fastest-growing social media platforms with over 700 million users as of April 2017. With such a wide user base, bloggers and businesses need to tap into Instagram’s potential for broadening marketing efforts. Instagram should become part of your marketing strategy as more than 70% of users look up brands on the app. For those who haven’t joined that bandwagon yet, stay tuned on how to start marketing on Instagram. Read more “5 Tips for Marketing on Instagram”