For those who specialize in digital or social media, there are many graphic design platforms out there. Some of these require a subscription, but others, like Canva, are free to use for professionals and non-designers alike. Canva is a tool that we use quite often here at Blog Trackr. From Instagram to Facebook, even to our blog posts. As you’ll see, Canva is an excellent tool to use when it comes to creating stunning visuals so let’s dive in. Read more “Using Canva to Create Graphics for Social Media”
We’ve all heard that you need to have a Facebook page to represent your business. We’ve written countless articles on it ourselves, but one thing we haven’t talked much about is lead generation. You see, on your page you may notice a few different options for a CTA (Call to Action) in the top right corner. Perhaps it’s a link to your website or demo; one thing you may not have considered is opening a Facebook Messenger window.
A chat window? Isn’t Messenger used to chat with my friends? You’re right it is, but it also has a strong business use case as well. We’ll dive into this and more in our post as we explore the possibilities of chatting with prospects to generate leads for your business. Read more “Using Facebook Messenger to attract new leads on your business page”
With the popularity of social media platforms like Instagram and Pinterest, images have become increasingly important. However, beyond these social media platforms, images possess an important role across your content marketing strategy. Your social media pages, blog posts and website design contain images that can either compel or detract readers from clicking on your pages to find out more about your blog or business.
After writing a thorough blog post, there is one last step before you should publish it. You need to consider what you want the audience to do now that they have read it. In other words, you must think about your call to action (CTA). Read more “The Importance of Quality CTA’s in Your Blog Post”
We write a lot about blogging, but there are other forms of content marketing. Why limit ourselves just to written content when audio content, like podcasts, can be immensely popular. And successful. For those that cannot devote enough time to produce daily blog posts, podcasts are certainly a viable substitute. Read more “Podcasts and Their Place in Content Marketing”
With the calendar shifting to 2018, the time is now to start blogging. Whether you are just starting out or devoting yourself to blogging more frequently, it is imperative to craft a blogging schedule. You may be asking yourself, ‘well, how often should I blog?’ While there is not a definitive answer, as it depends on your business, we have some tips to get you started. Read more “How often should I blog?”
With 2017 over and 2018 just starting it’s time to shake off the holiday hangovers and get down to work. Undoubtedly, your business should be setting marketing goals for the New Year. We certainly hope your blog and content strategy will be a big part of hitting those goals. Read more “How to set realistic and motivational marketing goals”
At first glance, Snapchat does not appear to be too useful for business to business marketing. After all it’s early hallmark was that the pictures disappeared after a few seconds. Not exactly business friendly if you ask me. In fact, some may righlty question why you would invest time in taking pictures that vanish after a few seconds. Read more “Snapchat for Business to Business Marketing”
So you’ve got a blog and have been writing quality articles. Great, but the work hasn’t stopped rather it’s just begun. Now the goal now should be to attract new readers and convert them into leads. The question remains how do you hit this goal? After all, it’s one thing to get started and it’s another to grow. Read more “Designing Target Markets and Buyer Personas”