One of blogging’s most important goals is to keep thinking of innovative ways to reach a larger audience. That’s pretty much the point of blogging, isn’t it? At a personal level maybe it’s okay just to reach your friends and family but if you’re blogging for a company or hoping to make your blog your job it’ll take a bit more. Read more “Blogging Tools to Measure Progress and Growth”
At Blog Trackr, we devote our posts on suggesting helpful tricks and advice designed to propel your blog to the top of its respective field. However, without specific examples of blogging done well, these ideas may simply remain in the realm of vague concepts. In this article, this author would like to highlight a blog that does its job well providing engaging content to its readers. The REI Co-Op Journal does just that. The focus of this article will be to point out what techniques REI uses in their blog that make it stand out among its competitors. Read more “Spotlight on Blogging Done Well: REI’s Co-Op Journal”
Face-to-face marketing is one of the most important ways you can grow your blog or business without costing too much money. In fact, word of mouth is the most powerful way you can grow your blog. One of the goals of your blog should be to offer the best place to find a unique angle on contemporary news. With that in mind, you can establish a target audience and develop loyal readers who grow your base by spreading your blog by word of mouth. Read more “Using Face-to-Face Marketing to Your Advantage”
You hear the word differentiation and, in some ways, this word can become over-saturated. What exactly does differentiation entail across social media platforms?
We analyzed each form of social media in earlier blog posts exploring how to exploit the benefits of each to help grow your blog. Read more “Differentiation: A Strategy Across Social Media”
When prioritizing what is necessary for a blog, the logo is probably the last item on your agenda. However, that does not mean it should be overlooked. Here at Blog Trackr, you will probably notice that our logo has been recently changed. The reason why was that first it was bland. A boring logo is not something that is particularly memorable. Second, the logo did not say much about who we are or what we do. Read more “Creating a Unique and Memorable Logo”
When you write a new blog post, your first objective should be how to make sure your readership knows about it. The obvious channel is to post an update to your social media pages, but there are other strategies to let your audience know about your most recent article. One of those ways is to tap into the power of email communication. This article will outline the basics of email marketing so that you can better tap into an ever-growing audience. Read more “The Power of Email Communication”
Here at Blog Trackr, we are devoted to blogs because we simply enjoy writing blog articles on issues we are passionate about. For example, I used to write for the blog Monstah Mash, a blog devoted completely to the Red Sox. While blogging, our goal was not to be just another Red Sox blog out there because there are plenty. We wanted to provide our own unique spin on current Red Sox news. Read more “Top Three Lessons Learned at Monstah-Mash”
In this final segment of our blogging history series, we will look at recent blogging developments and examine blogging’s promising future as 2017 continues. Read more “A Blogging History: Blogging’s Promising Future”
In this third installment of our blogging history series, we will be looking at the growth of blogging from a typically short article to other forms of media. Blogging was about to differentiate into novel types of displaying content and sharing your opinion on an issue. Read more “A Blogging History: Blogging Differentiates”
Last week, Blog Trackr began a mini-series of blogging articles dedicated to exploring the history of blogging. In this segment, we will discussion how blogs started to expand in the early 2000s as they increased in number.
The End of the Nineties
At the end of the 1990s, more resources emerged for aspiring bloggers. One of these, called Open Diary, became a pivotal blogging platform as it was the first time others could comment on others’ works.
Clearly, this was a major development because it allowed for bloggers to engage in a dialogue with their readership.
As mentioned in the last installment, 1999 saw the term “blog” take form and included the emergence of Live Journal, Blogger and Xanga all launched as blogging software options. They all proposed unique features designed to distance themselves from these new competitors.
Expansion in the Early 2000s
As blogs started to populate the internet, the most popular were political blogs. In one famous incident in 2002, US Senate Majority Leader Trent Lott praised US Senator Strom Thurmond and even going so far as to say the US would have been better off had he won the presidential election of 1948. In this post, Lott incited controversy as Thurmond was a supporter of racial segregation.
Blogs were becoming a form of expressing your ideas and creating a dialogue among those to discuss them. In-depth topic blogs examined contemporary issues in more depth than traditional media sources and blogs could even comment on what the traditional media was reporting.
In 2002, the same year Lott wrote his controversial post, Mommy Bloggers started to form. Melinda Roberts founded TheMommyBlog.com creating a category of blogs that would only accelerate the number of bloggers in the future.
2003: A Pivotal Year for Bloggers
2003 was an important year for bloggers. The blogging platform WordPress started in 2003 and that same year also saw the inauguration of the AdSense advertising platform which was the first ad network to match ads to the content on the blog.
AdSense made it possible for first-time bloggers to start making money off their blog even if payments to low-traffic blogs was not huge.
Once bloggers had the chance to make money off their blog, the number of blogs only skyrocketed. Bloggers like Darren Rowse and John Chow used their blogs to give advice on how other bloggers could turn blogging into a full-time career.
In 2002, Newsweek predicted that blogs would soon replace traditional media sources as a go-to place for the public to search for news. Examples like the Lott episode clearly show that blogs were here to stay.
In the next installment, we will examine how blogging expanded in the mid-2000s and what impact YouTube had in blogging’s development.