Social Media

Social Media Metrics that Matter

When crafting a professional Facebook, Twitter, LinkedIn or Instagram page, you may notice the startling amount of information they can provide you about how well you are performing on social media.

These insights, called social media metrics, provide a glimpse into which types of posts work best with your audience. Recognizing which are most helpful for your blog or business can quickly allow you to become a master on social media. Read more “Social Media Metrics that Matter”

Lead Generation Blogging Tips

Incorporating Lead Generation Tactics into Blog Posts

After you write an engaging blog post and publish it on social media, your website should experience a spike in traffic. However, there is always more you should consider when writing blog posts. In fact, your posts should be a natural extension of your overall sales and marketing strategy. That is where lead generation tactics come into play. Ideally, your blog should lead people to invest more time into your blog or business.

Creating stellar blog posts should enable you to pull your audience in, call them to action and turn them into customers. After all, growing your fan base and creating a relationship of trust should be among your marketing goals.

To do that, there are several tactics you should consider while writing blog posts. Here you will find several tips on tactics you could employ to increase lead generation through your blog.

Read more “Incorporating Lead Generation Tactics into Blog Posts”

Video Marketing Marketing Tips

Platforms to Assist in Video Marketing: Part 2

A few weeks ago, Blog Trackr wrote a post focusing on what platforms can assist in your video marketing strategy. Before reading this article, make sure to check that story out. At the end of that post, we mentioned that there are many video marketing platforms out there. It can be overwhelming to figure out where to start in creating videos for your blog or business.

However, there are programs for iPhone and computer that can help beginners seamlessly incorporate videos in your yearly marketing strategy.

Here are 3 more possibilities if you are looking to expand into video marketing.

Read more “Platforms to Assist in Video Marketing: Part 2”

Video Marketing Marketing Tips

Platforms to Assist in Video Marketing: Part 1

At Blog Trackr, we have already written about the basics of video marketing. Before reading this post, make sure to check out that article for some tips on getting started in creating videos for use on your blog. In this post, we will examine video-making platforms that you could consider when you engage in video production.

These platforms will assist in your video marketing strategy. Some of them offer user-friendly features for novice filmmakers while others provide additional benefits for more tech-savvy individuals. Regardless of which platform you pick, make sure you incorporate video marketing in your overall blogging strategy.

With that said, let’s look at some offerings out there that can help you in creating high-quality videos. Since the following list only has 3 suggestions, it is by no means exhaustive and consists of a mixture of phone apps and computer platforms. However, everyone must start somewhere so be sure to consider one or more of the following suggestions.

Read more “Platforms to Assist in Video Marketing: Part 1”

Canva Marketing Tips

Using Canva to Create Graphics for Social Media

For those who specialize in digital or social media, there are many graphic design platforms out there. Some of these require a subscription, but others, like Canva, are free to use for professionals and non-designers alike. Canva is a tool that we use quite often here at Blog Trackr. From Instagram to Facebook, even to our blog posts. As you’ll see, Canva is an excellent tool to use when it comes to creating stunning visuals so let’s dive in. Read more “Using Canva to Create Graphics for Social Media”

Facebook Messenger Social Media

Using Facebook Messenger to attract new leads on your…

We’ve all heard that you need to have a Facebook page to represent your business. We’ve written countless articles on it ourselves, but one thing we haven’t talked much about is lead generation. You see, on your page you may notice a few different options for a CTA (Call to Action) in the top right corner. Perhaps it’s a link to your website or demo; one thing you may not have considered is opening a Facebook Messenger window.

A chat window? Isn’t Messenger used to chat with my friends? You’re right it is, but it also has a strong business use case as well. We’ll dive into this and more in our post as we explore the possibilities of chatting with prospects to generate leads for your business. Read more “Using Facebook Messenger to attract new leads on your business page”

Image Blogging Basics

A Guide to Finding the Perfect Image

With the popularity of social media platforms like Instagram and Pinterest, images have become increasingly important. However, beyond these social media platforms, images possess an important role across your content marketing strategy. Your social media pages, blog posts and website design contain images that can either compel or detract readers from clicking on your pages to find out more about your blog or business.

Read more “A Guide to Finding the Perfect Image”