Buyer's Journey Marketing Tips

Understanding the Buyer’s Journey

Potential customers for your blog or business often participate in the same ways of thinking. This journey can be divided into distinct phases or stages. While it can be tough to generalize someone’s thought process, buyers often think about their problems and solutions in identifiable ways. Numerous articles point to these steps as the awareness stage, the consideration stage and the decision stage.

These steps may not progress from one step to the other. Sometimes buyers go back and forth between these stages. During each of these steps, there is an opportunity for your blog or business to interact with these buyers.

This article will focus on these different stages and the opportunities that they provide for your blog or business. Often, these steps provide the chances to improve your content marketing strategy.

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Shareable Blogging Tips

How To Make Your Blog More Shareable

After devoting time and effort writing a perfect blog post, your task is not over yet. You must make sure people read it. That challenge boils down to making your blog more shareable. There are many important techniques you can try to ensure people read and then share your content with others.

Here are five tips we suggest making to ensure your blog is both eye-catching and valuable for your audience.

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Social Media

Social Media Metrics that Matter

When crafting a professional Facebook, Twitter, LinkedIn or Instagram page, you may notice the startling amount of information they can provide you about how well you are performing on social media.

These insights, called social media metrics, provide a glimpse into which types of posts work best with your audience. Recognizing which are most helpful for your blog or business can quickly allow you to become a master on social media. Read more “Social Media Metrics that Matter”

Lead Generation Blogging Tips

Incorporating Lead Generation Tactics into Blog Posts

After you write an engaging blog post and publish it on social media, your website should experience a spike in traffic. However, there is always more you should consider when writing blog posts. In fact, your posts should be a natural extension of your overall sales and marketing strategy. That is where lead generation tactics come into play. Ideally, your blog should lead people to invest more time into your blog or business.

Creating stellar blog posts should enable you to pull your audience in, call them to action and turn them into customers. After all, growing your fan base and creating a relationship of trust should be among your marketing goals.

To do that, there are several tactics you should consider while writing blog posts. Here you will find several tips on tactics you could employ to increase lead generation through your blog.

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Video Marketing Marketing Tips

Platforms to Assist in Video Marketing: Part 2

A few weeks ago, Blog Trackr wrote a post focusing on what platforms can assist in your video marketing strategy. Before reading this article, make sure to check that story out. At the end of that post, we mentioned that there are many video marketing platforms out there. It can be overwhelming to figure out where to start in creating videos for your blog or business.

However, there are programs for iPhone and computer that can help beginners seamlessly incorporate videos in your yearly marketing strategy.

Here are 3 more possibilities if you are looking to expand into video marketing.

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Video Marketing Marketing Tips

Platforms to Assist in Video Marketing: Part 1

At Blog Trackr, we have already written about the basics of video marketing. Before reading this post, make sure to check out that article for some tips on getting started in creating videos for use on your blog. In this post, we will examine video-making platforms that you could consider when you engage in video production.

These platforms will assist in your video marketing strategy. Some of them offer user-friendly features for novice filmmakers while others provide additional benefits for more tech-savvy individuals. Regardless of which platform you pick, make sure you incorporate video marketing in your overall blogging strategy.

With that said, let’s look at some offerings out there that can help you in creating high-quality videos. Since the following list only has 3 suggestions, it is by no means exhaustive and consists of a mixture of phone apps and computer platforms. However, everyone must start somewhere so be sure to consider one or more of the following suggestions.

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Canva Marketing Tips

Using Canva to Create Graphics for Social Media

For those who specialize in digital or social media, there are many graphic design platforms out there. Some of these require a subscription, but others, like Canva, are free to use for professionals and non-designers alike. Canva is a tool that we use quite often here at Blog Trackr. From Instagram to Facebook, even to our blog posts. As you’ll see, Canva is an excellent tool to use when it comes to creating stunning visuals so let’s dive in. Read more “Using Canva to Create Graphics for Social Media”

Facebook Messenger Social Media

Using Facebook Messenger to attract new leads on your…

We’ve all heard that you need to have a Facebook page to represent your business. We’ve written countless articles on it ourselves, but one thing we haven’t talked much about is lead generation. You see, on your page you may notice a few different options for a CTA (Call to Action) in the top right corner. Perhaps it’s a link to your website or demo; one thing you may not have considered is opening a Facebook Messenger window.

A chat window? Isn’t Messenger used to chat with my friends? You’re right it is, but it also has a strong business use case as well. We’ll dive into this and more in our post as we explore the possibilities of chatting with prospects to generate leads for your business. Read more “Using Facebook Messenger to attract new leads on your business page”