Marketing Tips

Market Research – Finding Your Ideal Customers

Target markets are crucial for all companies, whether it be a startup or a fortune 500. Let’s face it: not everyone will be interested in buying what you have to offer. Although a larger, more generalized audience may seem enticing to some, a strategy like this will end up costing you quite a lot. Identifying target audiences and employing market research strategies with these specific customers in mind will set your company on the right track for maximizing your potential. Allocating resources and energy into more specifically identifying target audiences is well worth your time (and money!). Read more “Market Research – Finding Your Ideal Customers”

Recycling Blogging Tips

Why Recycling Old Posts Can Improve Your Blog

If you have been writing blogs for a while now, chances are you have some favorites from the past. Perhaps you even created some of your best posts before you were able to generate many views. Or perhaps your best posts require digging as they may be buried beneath the hundreds that came after it. The solution? Recycle blog posts! Apart from simply republishing the same exact post, we are here to show you other smart and tactical ways to approach bringing these old posts back to the forefront.

Read more “Why Recycling Old Posts Can Improve Your Blog”

Marketing Mistakes Marketing Tips

Five Common Marketing Mistakes and How to Fix Them

Everyone makes mistakes. Mistakes are easy to come by, especially in marketing.  If done right, successful marketing enables you to connect with the right people for your product or service, gets people excited about it and, most importantly, builds up your business. However, it is easy to fall into the trap of common marketing mistakes. That’s where we come in. We’re here to lay out five dangerously common mistakes to avoid that are costly to any business.

Read more “Five Common Marketing Mistakes and How to Fix Them”

Target Audience Marketing Tips

Tailoring Content To Your Target Audience

For marketers it is easy to become obsessed with the numbers, while ignoring what really matters: quality engagement. While growing numbers of likes, clicks or followers can undoubtedly boost a brand’s following base, it also can distract marketers from tailoring their content to their ideal customers. When it comes to valuable engagement from consumers, it’s important to focus on quality, not quantity. If you find your brand struggling to hold onto a target audience, we’ve got you covered. We’ve narrowed down the most effective ways to tailor your content to increase your target audience engagement. Read more “Tailoring Content To Your Target Audience”

Social Media

Five Tips For Creating a Successful Instagram For Your…

Since its launch in 2010, Instagram has taken the world by storm.

With just over 800 million users, Instagram has become the fastest growing social media platform. Instagram makes it easy for businesses to target a more specific audience without having to spend large amounts of money on advertising. The popularity and high levels of engagement of the platform make it the perfect place to advance your business. Read more “Five Tips For Creating a Successful Instagram For Your Business”